News Feed Item
Merkle Acquires Search & Digital Marketing Agency, RKG
|By Business Wire
|July 2, 2014 07:00 AM EDT
a leading technology enabled, data driven customer relationship
marketing (CRM) firm and the nation’s largest privately-held agency,
announced that it has acquired RKG (www.rimmkaufman.com),
a leading search and digital marketing agency based in Charlottesville,
This is Merkle’s second digital agency acquisition in 2014,
demonstrating the company’s commitment to an aggressive growth strategy
in scaling its own digital agency business, whose 2013 net revenue
exceeded 2012 by greater than 43%. In the 2014
AdAge Agency Report, Advertising Age named Merkle|IMPAQT the 10th
largest and fastest-growing search agency in the U.S. The report also
listed RKG as one of the fastest-growing independent search agencies for
the second consecutive year. Additionally, RKG works with more Internet
Retailer Top 500® clients than any other search agency. The
integration of RKG brings Merkle’s employee base to more than 2,400,
with the addition of nearly 220 professionals to the company’s Digital
Agency Group. The group now consists of more than 650 experts in digital
strategy, creative, user experience, web/mobile development, media,
search, email, and social. The combination of Merkle and RKG has created
a truly scaled media agency, with estimated 2014 media billings in
excess of $500 million.
Merkle was initially drawn to RKG because of its well-recognized digital
marketing talent, its service-oriented approach, and its digital media
capabilities used to create effective, data-driven solutions in
pay-per-click (PPC), search engine optimization (SEO), comparison
shopping engine services (CSEs), display, and social. In addition, RKG’s
deep expertise and penetration in retail and other key markets
complements Merkle’s industry-focused approach.
“The acquisition of RKG supports Merkle’s dedication to helping
world-class brands attain the Platform
Marketer™ competencies they need to capitalize on the massive
opportunity of addressability at scale, which has been brought about by
the digital audience platforms,” said Craig Dempster, executive vice
president and digital agency group leader for Merkle. “RKG represents
the best of breed in search, display, social and other digital media
marketing solutions, and we are delighted to have them join the Merkle
RKG CEO, George Gallate, commented on the acquisition, “As a progressive
performance-based team whose primary focus is fostering growth for our
clients, we were honored to be approached by another high-growth,
independent agency. Merkle is a proven leader in creating customer
experiences that drive outstanding marketing performance in addressable
media, and we’re proud to join its ranks. Our two companies also share a
similar energy and passion for success, which are the makings of a
perfect cultural fit.”
Founded in 2003, RKG is a search and digital marketing agency that
combines superior marketing talent with world-class digital media
capabilities to create the industry’s most effective data-driven digital
marketing solutions. RKG drives business to clients by maximizing a full
range of opportunities including paid search, SEO, product listing ads,
social media, display advertising and comparison shopping engine
management services. A privately held company, RKG is headquartered in
Charlottesville, VA with offices in Bend, OR and Boston, MA. For more
information visit www.rimmkaufman.com or
follow the company on Twitter @rimmkaufman.
Merkle, a technology enabled, data driven customer relationship
marketing (CRM) firm, is the nation’s largest privately-held agency. For
more than 25 years, Fortune 1000 companies and leading nonprofit
organizations have partnered with Merkle to maximize the value of their
customer portfolios. By combining a complete range of marketing,
technical, analytical and creative disciplines, Merkle works with
clients to design, execute and evaluate connected CRM programs. With
more than 2,100 employees, the privately held corporation is
headquartered in Columbia, Maryland with additional offices in Boston;
Chicago; Denver; Hagerstown; Little Rock; London; Minneapolis; Montvale,
NJ; Nanjing; New York; Philadelphia; Pittsburgh; San Francisco and
Shanghai. For more information, contact Merkle at 1-877-9-Merkle, visit www.merkleinc.com
or follow the company on Twitter @MerkleCRM.
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors.
In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Sep. 28, 2016 06:15 PM EDT Reads: 250
The Internet of Things can drive efficiency for airlines and airports.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
The session will include a working demo and a technical d...
Sep. 28, 2016 06:00 PM EDT Reads: 1,762
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Sep. 28, 2016 05:15 PM EDT Reads: 220
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it.
In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Sep. 28, 2016 05:15 PM EDT Reads: 219
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT.
In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Sep. 28, 2016 05:00 PM EDT Reads: 1,715
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Sep. 28, 2016 04:45 PM EDT Reads: 359
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Sep. 28, 2016 04:30 PM EDT Reads: 2,804
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here
In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
Sep. 28, 2016 04:15 PM EDT Reads: 2,428
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount.
In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Sep. 28, 2016 04:15 PM EDT Reads: 1,863
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Sep. 28, 2016 04:15 PM EDT Reads: 1,485
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud.
In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
Sep. 28, 2016 04:00 PM EDT Reads: 1,481
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Sep. 28, 2016 03:15 PM EDT Reads: 354
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example:
Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest
Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry
The social model innovation is also a big challenge to the new social architecture with the design fr...
Sep. 28, 2016 03:15 PM EDT Reads: 1,308
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things.
And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Sep. 28, 2016 03:15 PM EDT Reads: 4,144
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives.
Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Sep. 28, 2016 03:00 PM EDT Reads: 3,868