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Merkle Acquires Search & Digital Marketing Agency, RKG
|By Business Wire
|July 2, 2014 07:00 AM EDT
a leading technology enabled, data driven customer relationship
marketing (CRM) firm and the nation’s largest privately-held agency,
announced that it has acquired RKG (www.rimmkaufman.com),
a leading search and digital marketing agency based in Charlottesville,
This is Merkle’s second digital agency acquisition in 2014,
demonstrating the company’s commitment to an aggressive growth strategy
in scaling its own digital agency business, whose 2013 net revenue
exceeded 2012 by greater than 43%. In the 2014
AdAge Agency Report, Advertising Age named Merkle|IMPAQT the 10th
largest and fastest-growing search agency in the U.S. The report also
listed RKG as one of the fastest-growing independent search agencies for
the second consecutive year. Additionally, RKG works with more Internet
Retailer Top 500® clients than any other search agency. The
integration of RKG brings Merkle’s employee base to more than 2,400,
with the addition of nearly 220 professionals to the company’s Digital
Agency Group. The group now consists of more than 650 experts in digital
strategy, creative, user experience, web/mobile development, media,
search, email, and social. The combination of Merkle and RKG has created
a truly scaled media agency, with estimated 2014 media billings in
excess of $500 million.
Merkle was initially drawn to RKG because of its well-recognized digital
marketing talent, its service-oriented approach, and its digital media
capabilities used to create effective, data-driven solutions in
pay-per-click (PPC), search engine optimization (SEO), comparison
shopping engine services (CSEs), display, and social. In addition, RKG’s
deep expertise and penetration in retail and other key markets
complements Merkle’s industry-focused approach.
“The acquisition of RKG supports Merkle’s dedication to helping
world-class brands attain the Platform
Marketer™ competencies they need to capitalize on the massive
opportunity of addressability at scale, which has been brought about by
the digital audience platforms,” said Craig Dempster, executive vice
president and digital agency group leader for Merkle. “RKG represents
the best of breed in search, display, social and other digital media
marketing solutions, and we are delighted to have them join the Merkle
RKG CEO, George Gallate, commented on the acquisition, “As a progressive
performance-based team whose primary focus is fostering growth for our
clients, we were honored to be approached by another high-growth,
independent agency. Merkle is a proven leader in creating customer
experiences that drive outstanding marketing performance in addressable
media, and we’re proud to join its ranks. Our two companies also share a
similar energy and passion for success, which are the makings of a
perfect cultural fit.”
Founded in 2003, RKG is a search and digital marketing agency that
combines superior marketing talent with world-class digital media
capabilities to create the industry’s most effective data-driven digital
marketing solutions. RKG drives business to clients by maximizing a full
range of opportunities including paid search, SEO, product listing ads,
social media, display advertising and comparison shopping engine
management services. A privately held company, RKG is headquartered in
Charlottesville, VA with offices in Bend, OR and Boston, MA. For more
information visit www.rimmkaufman.com or
follow the company on Twitter @rimmkaufman.
Merkle, a technology enabled, data driven customer relationship
marketing (CRM) firm, is the nation’s largest privately-held agency. For
more than 25 years, Fortune 1000 companies and leading nonprofit
organizations have partnered with Merkle to maximize the value of their
customer portfolios. By combining a complete range of marketing,
technical, analytical and creative disciplines, Merkle works with
clients to design, execute and evaluate connected CRM programs. With
more than 2,100 employees, the privately held corporation is
headquartered in Columbia, Maryland with additional offices in Boston;
Chicago; Denver; Hagerstown; Little Rock; London; Minneapolis; Montvale,
NJ; Nanjing; New York; Philadelphia; Pittsburgh; San Francisco and
Shanghai. For more information, contact Merkle at 1-877-9-Merkle, visit www.merkleinc.com
or follow the company on Twitter @MerkleCRM.
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