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NewsCred and Outbrain Announce Partnership To Provide Marketers With the Most Comprehensive Content Marketing Offering In the Industry
|By Business Wire
|July 2, 2014 07:28 AM EDT
the leading content marketing platform, and Outbrain,
the leader in content discovery, today announced a global strategic
partnership. Pairing NewsCred’s end-to-end content marketing software
and solutions with Outbrain’s content discovery and amplification
capabilities, the partnership gives clients access to the
most comprehensive content marketing offering in the industry.
This multi-faceted partnership is a huge opportunity for marketers
seeking to reach relevant audiences authentically, easily, and at scale.
Through the partnership:
Marketers will seamlessly gain access to the fully licensed articles,
images and video from over 4,500 content providers within NewsCred’s
NewsCred customers will be able to distribute their content via
Outbrain Amplify*, and its global audience of more than 550 million
monthly unique visitors**, in addition to social distribution via
Facebook, Twitter, and LinkedIn.
NewsCred is also an Outbrain Preferred API Integration Partner, making
it possible for joint customers to access Outbrain Amplify directly
from NewsCred’s Content Marketing Cloud software. With one-click,
marketers can now have their content discovered across the 150 billion
personalized content recommendations that Outbrain serves each month.
“The expanding and fragmented nature of the content marketing ecosystem
has made it nearly impossible for marketers to find truly comprehensive
solutions,” said Gregg Freishtat, Senior Vice President for Strategic
Alliances at Outbrain. “This relationship takes us a big step closer
to removing that pain point, and that’s a huge opportunity for our
customers. NewsCred's licensed content represents additional fuel for
our content discovery platform and this partnership is really a pairing
of two companies who care about surfacing premium content and helping
brands reach audiences in an authentic way.”
“NewsCred and Outbrain’s partnership provides a simplified solution for
brand owners and marketers to create, curate, and distribute premium
content that will resonate with their audiences,” said Scott
Lehr, Vice President of Content & Strategic Partnerships, NewsCred. “By
integrating Outbrain directly into the NewsCred Content Marketing Cloud,
we’re truly delivering on our promise of a technology platform that
makes marketing simpler, faster, and more impactful.”
Marketing Cloud, NewsCred’s end-to-end content marketing platform,
drives brand awareness, engagement, and sales for the world’s leading
brands. It provides marketers with a single software platform to manage,
discover, publish, share, and measure their content marketing at global
Outbrain, the first to market with its content discovery platform, has
expanded far beyond the standard “related links at the bottom of the
page” formula - now empowering publishers and marketers with real-time
analytics and content insights. Outbrain supports digital newsrooms
worldwide to further leverage authentic, trustworthy organic and
promoted stories to better monetize and increase engagement on their
desktop and mobile properties.
Notes to Editors:
* Outbrain Amplify: Amplify is Outbrain's platform for marketers and
content producers wanting to promote their stories at scale. With a
discovery engine that employs 50+ algorithms to seamlessly surface
content that is relevant, interesting and personally appeals to users,
Outbrain Amplify delivers engaged audiences from leading publishers
** Numbers according to comScore Media Metrix - March 2014
NewsCred is the leading content marketing platform. Fusing cutting-edge
software with world-class content, NewsCred helps brands tell incredible
NewsCred’s Content Marketing Cloud provides the first end-to-end
solution for content workflow, creation, publishing and analytics. In
one place, brands gain unprecedented access to the world’s largest
content marketplace, including licensed content from over 4,500
publishers and original content from our award-winning journalist
Through NewsCred, global brands like Pepsi, P&G, Dell, General Electric
and AIG have seen explosive growth in social sharing, engagement and
Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred
has offices in New York, London and Dhaka and is backed by FirstMark
Capital, Mayfield Fund, IA Ventures, Interwest Partners, Greycroft
Partners and others.
is the world’s largest content discovery platform, bringing
personalized, relevant online, mobile and video content to audiences
while helping publishers understand their audiences through data.
Outbrain serves over 150 billion personalized content recommendations
every month and reaches over 553 million** unique visitors from across
the globe. Outbrain's expansion to some of the web's largest global
properties is a reflection of its rapid growth and its successful
innovations in supporting a new era of digital publishing. Top-tier
premium publications that currently leverage the Outbrain platform
include: CNN, ESPN, Le Monde, Fox News, Reuters, The Guardian, Slate,
The Telegraph, New York Post, Times of India and Sky News.
Founded in 2006, the company is headquartered in New York with a
presence in more than 17 locations globally, including the U.S., U.K.,
Israel, Singapore, Japan and Australia.
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