Welcome!

News Feed Item

NewsCred and Outbrain Announce Partnership To Provide Marketers With the Most Comprehensive Content Marketing Offering In the Industry

NewsCred, the leading content marketing platform, and Outbrain, the leader in content discovery, today announced a global strategic partnership. Pairing NewsCred’s end-to-end content marketing software and solutions with Outbrain’s content discovery and amplification capabilities, the partnership gives clients access to the most comprehensive content marketing offering in the industry.

This multi-faceted partnership is a huge opportunity for marketers seeking to reach relevant audiences authentically, easily, and at scale. Through the partnership:

  • Marketers will seamlessly gain access to the fully licensed articles, images and video from over 4,500 content providers within NewsCred’s Publisher Network.
  • NewsCred customers will be able to distribute their content via Outbrain Amplify*, and its global audience of more than 550 million monthly unique visitors**, in addition to social distribution via Facebook, Twitter, and LinkedIn.
  • NewsCred is also an Outbrain Preferred API Integration Partner, making it possible for joint customers to access Outbrain Amplify directly from NewsCred’s Content Marketing Cloud software. With one-click, marketers can now have their content discovered across the 150 billion personalized content recommendations that Outbrain serves each month.

“The expanding and fragmented nature of the content marketing ecosystem has made it nearly impossible for marketers to find truly comprehensive solutions,” said Gregg Freishtat, Senior Vice President for Strategic Alliances at Outbrain. “This relationship takes us a big step closer to removing that pain point, and that’s a huge opportunity for our customers. NewsCred's licensed content represents additional fuel for our content discovery platform and this partnership is really a pairing of two companies who care about surfacing premium content and helping brands reach audiences in an authentic way.”

“NewsCred and Outbrain’s partnership provides a simplified solution for brand owners and marketers to create, curate, and distribute premium content that will resonate with their audiences,” said Scott Lehr, Vice President of Content & Strategic Partnerships, NewsCred. “By integrating Outbrain directly into the NewsCred Content Marketing Cloud, we’re truly delivering on our promise of a technology platform that makes marketing simpler, faster, and more impactful.”

The Content Marketing Cloud, NewsCred’s end-to-end content marketing platform, drives brand awareness, engagement, and sales for the world’s leading brands. It provides marketers with a single software platform to manage, discover, publish, share, and measure their content marketing at global scale.

Outbrain, the first to market with its content discovery platform, has expanded far beyond the standard “related links at the bottom of the page” formula - now empowering publishers and marketers with real-time analytics and content insights. Outbrain supports digital newsrooms worldwide to further leverage authentic, trustworthy organic and promoted stories to better monetize and increase engagement on their desktop and mobile properties.

Notes to Editors:

* Outbrain Amplify: Amplify is Outbrain's platform for marketers and content producers wanting to promote their stories at scale. With a discovery engine that employs 50+ algorithms to seamlessly surface content that is relevant, interesting and personally appeals to users, Outbrain Amplify delivers engaged audiences from leading publishers worldwide [www.outbrain.com].

** Numbers according to comScore Media Metrix - March 2014

About NewsCred:

NewsCred is the leading content marketing platform. Fusing cutting-edge software with world-class content, NewsCred helps brands tell incredible stories.

NewsCred’s Content Marketing Cloud provides the first end-to-end solution for content workflow, creation, publishing and analytics. In one place, brands gain unprecedented access to the world’s largest content marketplace, including licensed content from over 4,500 publishers and original content from our award-winning journalist network.

Through NewsCred, global brands like Pepsi, P&G, Dell, General Electric and AIG have seen explosive growth in social sharing, engagement and lead generation.

Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred has offices in New York, London and Dhaka and is backed by FirstMark Capital, Mayfield Fund, IA Ventures, Interwest Partners, Greycroft Partners and others.

About Outbrain:

Outbrain (http://www.outbrain.com/) is the world’s largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data.

Outbrain serves over 150 billion personalized content recommendations every month and reaches over 553 million** unique visitors from across the globe. Outbrain's expansion to some of the web's largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publications that currently leverage the Outbrain platform include: CNN, ESPN, Le Monde, Fox News, Reuters, The Guardian, Slate, The Telegraph, New York Post, Times of India and Sky News.

Founded in 2006, the company is headquartered in New York with a presence in more than 17 locations globally, including the U.S., U.K., Israel, Singapore, Japan and Australia.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We analyze the video streaming experience. We are gathering the user behavior in real time from the user devices and we analyze how users experience the video streaming," explained Eric Kim, Founder and CEO at Streamlyzer, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"This is specifically designed to accommodate some of the needs for high availability and failover in a network managed system for the major Korean corporations," stated Thomas Masters, Managing Director at InfranicsUSA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are a leader in the market space called network visibility solutions - it enables monitoring tools and Big Data analysis to access the data and be able to see the performance," explained Shay Morag, VP of Sales and Marketing at Niagara Networks, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...