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Travopoly Travel Closes on Acquisition of Ultimate Rack

New Business Focuses on Leisure Travel Operations

PLANO, TX -- (Marketwired) -- 07/02/14 -- Ultimate Rack (OTCQB: UTMR) announced today that the majority of its assets have been acquired by Travopoly Travel ("Travopoly"), an online leisure travel booking firm and tour operator. As part of the acquisition, the Company has filed a name change to Travopoly Travel, which it expects to become effective within the next 30 days.

Travopoly operates a free subscription-based, invitation only travel portal and is expanding its offerings through strategic acquisitions. Beginning with brick-and-mortar acquisitions of profitable, revenue-generating agencies and tour operators, Travopoly is focused on expanding as a publicly traded firm and offering the best discounts and unique benefits to its members. Product offerings like "Vacation Financing," are accessible to registered users who log-in to the consumer-driven online travel site at www.travopoly.com. The Company also specializes in group and incentive travel, offering "Crowd Vacations," where consumers travel to the same place at the same time for even deeper discounts and added perks.

"We are excited by our unique business model, and believe our potential for growth is impressive. As a new, publicly traded company, we look forward to accelerating our growth-through-acquisition strategy and going well beyond our current offerings. Our expansion includes selling online via mobile smartphone apps, leveraging our travel websites, and brick-and-mortar agencies to cover all target audiences. We believe 2014 will be an exciting year of growth for Travopoly shareholders," said Robert Oblon, president of Travopoly.

About Travopoly

Founded in 2004 by veterans of the global travel industry, Travopoly is an online travel booking site that focuses on membership services. Its long-standing connections with the world's leading hoteliers and tour operators enables Travopoly to offer discounts not available through other online travel agencies. Families and individuals can join the online site by invite and book any number of reservations, and as often, as desired. For more information, visit www.travopoly.com.

This press release contains "forward-looking" statements that are based on present circumstances and on Travopoly's predictions with respect to events that have not occurred, that may not occur, or that may occur with different consequences and timing than those now assumed or anticipated. Such forward-looking statements, including any statements of the plans and objectives of management for future operations, are not guarantees of future performance or results and involve risks and uncertainties that could cause actual events or results to differ materially from the events or results described in the forward-looking statements.

Forward-looking statements are made only as of the date of this release. Management does not undertake and specifically declines any obligation to update any forward-looking statements. Readers should not place undue reliance on these forward-looking statements.

Contact:
Kip Allison
Vice President and Legal Counsel
Travopoly
Email Contact
972-608-4300

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