Welcome!

Related Topics: Microservices Expo, Open Source Cloud, Agile Computing

Microservices Expo: Blog Post

Partner Potential

Are operators being ambitious enough in their approach to partnerships?

Operators and Over The Top (OTT) players are embracing partnerships with one another. Each week is bringing announcements of new strategic couplings, designed to match capabilities of both parties to create new products and services for subscribers.

With the communications landscape shifting so rapidly, now is the time for operators to innovate - and experimenting with partnership models is a big part of that. But what we have seen so far, in terms of the form these partnerships are taking, has been relatively conservative, with an emphasis on joint marketing over ‘mash up' style services and revenue share.

In developing markets, the joint marketing approach has worked extremely well as an effective means of promoting connectivity. For example, Tigo and Facebook work together to jointly promote the Facebook Messenger application in East Africa and Latin America. Tigo subscribers in these regions can access Messenger via the network without incurring any data charges.

Netflix has also used this joint marketing approach with operators in developed markets - for example, offering Vodafone subscribers in the UK 6 months' free access when they sign up to the operator's premium data bundle.

These couplings are recognition of the fact that neither party can function fully without the other. Content drives data consumption, and savvy operators understand that partnering with the services that their subscribers actually use and care about is key to playing the long game.

But these partnerships risk doing little to move operators away from being a passive bit-player. Operators need to find an active role in this new digital eco-system, not reinforce the "dumb pipe" perception.

There are a few examples of operators actually testing the water with genuine product convergence, particularly around billing. Here is an opportunity for operators to improve service provision for everyone in the exchange, making it simpler for customers to pay for products through their phone bill, thus increasing the likelihood of purchase and generating more revenue for everyone.

The idea with Digital Service Provider (DSP) and OTT partnerships is that the resulting services are worth more than the sum of their parts. Operators should have more confidence in their capabilities, and be ambitious in how they deploy new services with partners.

Agility is key to forming new partnerships and testing new converged service models, and this is, in part, what holds operators up. Legacy infrastructure does not always support and encourage the requisite level of flexibility.

This prevents operators forming relationships with multiple partners and testing what works, and what doesn't. There is still much scope for partner services that provide assured bandwidth, enhanced quality of service, location specific access, big data analytics and flexible charging - just some examples!

And it's the operators who grab the nettle, show commitment to the partnership model and develop genuinely innovative new products and services that will be well placed to thrive in the new digital ecosystem.

More Stories By Katie Matthews

B2B marketing professional working in the Cambridge technology sector, with specialist experience in telecommunications.

Latest Stories
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"As we've gone out into the public cloud we've seen that over time we may have lost a few things - we've lost control, we've given up cost to a certain extent, and then security, flexibility," explained Steve Conner, VP of Sales at Cloudistics,in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Peak 10 is a hybrid infrastructure provider across the nation. We are in the thick of things when it comes to hybrid IT," explained , Chief Technology Officer at Peak 10, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I will be talking about ChatOps and ChatOps as a way to solve some problems in the DevOps space," explained Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...