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Greg Tacchetti Named President and Chief Executive Officer of AssureStart

The board of directors of AssureStart Insurance Agency, Inc., has named Greg Tacchetti president and chief executive officer of the Seattle-based small business insurer. Tacchetti also was elected to the company’s board of directors. He succeeds Mike LaRocco, who stepped down as CEO for family reasons. AssureStart sells business property and general liability insurance to small businesses on the Internet.

Tacchetti, 46, co-founded AssureStart with LaRocco. He most recently served as the company’s chief operating officer, responsible for financial operations. He brings to his new role 22 years of insurance experience. Before establishing AssureStart, Tacchetti was chief administrative officer at Firemen’s Fund from 2008-2011. He previously served as senior vice president of P&C Financial Operations at Safeco and as Northeast Operations director at GEICO. Greg received a bachelor’s degree from the University of Maryland and an M.B.A. from the University of Washington.

“Greg is an accomplished leader who will oversee AssureStart’s ongoing national expansion,” said Dan Schultz, president and chief operating officer of American Family Mutual Insurance Company and member of the AssureStart board. “We are confident in his ability to lead the AssureStart team and take the company to the next level of success.”

On LaRocco’s departure, Schultz said, “We thank Mike for his vision and energy getting AssureStart to this point, and we wish him and his family all the best.”

About AssureStart

Based in Seattle, AssureStart is dedicated to serving the insurance needs of small businesses with one to 30 employees. The company sells business owner’s policies (general liability and business property insurance coverage) direct to small businesses on its website, www.assurestart.com. The website features a proprietary, easy-to-use recommendation engine and the ability to bind coverage online and download a certificate of insurance at the point of sale. AssureStart serves as the managing general agent for policies underwritten by Midvale Indemnity Company, an affiliate of Madison, Wis.-based American Family Insurance. Web: www.assurestart.com; Facebook: www.facebook.com/assurestart; Twitter: www.twitter.com/assurestart.

About American Family

American Family Insurance offers auto insurance, homeowners insurance, life insurance, business and farm/ranch insurance in 19 states. American Family is the nation’s third-largest mutual property/casualty insurance company and ranks 373rd on the Fortune 500 list. Web: www.amfam.com; Facebook: www.facebook.com/amfam; Twitter: www.twitter.com/amfam; YouTube: www.youtube.com/amfam.

Policies are underwritten by Midvale Indemnity Company, an affiliate of American Family Mutual Insurance Company, 6000 American Parkway, Madison, WI 53783.

American Family products are underwritten by American Family Mutual Insurance Company, American Family Insurance Company, American Family Life Insurance Company, American Standard Insurance Company of Wisconsin, American Standard Insurance Company of Ohio, 6000 American Parkway, Madison WI 53783 5143 07/14.

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