|By Marketwired .||
|July 2, 2014 06:31 PM EDT||
CARSON CITY, NV -- (Marketwired) -- 07/02/14 -- Today the Nevada Commission on Tourism (NCOT) celebrates the 10th anniversary of its license to open a Foreign Official Tourism Department Residential Representative Office in China. Nevada was the first state to be granted such a license by the National Tourism Administration of the People's Republic of China, underscoring the state's vision for the potential of the Chinese tourism market.
Once reserved for only the wealthy, international travel among the Chinese middle and upper classes has grown at an astonishing rate. Chinese tourists made approximately 1.8 million arrivals to the U.S. in 2013 and are on pace to triple that number by 2020. According to the U.S. Department of Commerce's Office of Travel and Tourism Industries, China ranks seventh in number of visitors to the U.S. and sixth in amount of money spent while they're here, averaging $6,000 per person, per trip(1).
Since 2006, when visitation statistics on Chinese travelers began, Nevada has seen a 300 percent increase of Chinese visitors to the state. In 2006, Las Vegas recorded 87,000 visitors from China. By 2012, the most recent complete year of data, that number had grown to 263,000. The number continues to grow, posting a 39 percent increase from 2011 to 2012.
"Thanks to the forward-thinking of our leaders 10 years ago, Nevada was able to explore a market that had been mostly off-limits to tourism marketing," Lt. Gov. Brian K. Krolicki said. "In 2004, we established friendship agreements with leaders in the Chinese government and partnerships with U.S. embassies and commercial services offices in key Chinese cities as well as in Macau and Hong Kong. These relationships have been incredibly important to Nevada and its ability to continue to grow tourism and economic development opportunities."
To commemorate the milestone, Krolicki will lead a delegation from the Nevada tourism industry to Beijing, Chengdu, and Guangzhou July 5-12, 2014. There, the group will meet with government and tourism industry leaders and reaffirm Nevada's commitment to China. Highlights of the trip include commemorative re-signings of Memorandums of Understanding (MOUs) with provincial and state tourism departments and business meetings with airlines, tour operators and travel agents to continue to promote Nevada as a compelling business and leisure destination for this evolving market.
Nevada's effort to enter China started in the late 1990s, when then-Lt. Gov. Lorraine Hunt-Bono was elected to her office and shared her vision for China with then-Gov. Kenny Guinn. She viewed Chinese tourism as an economic resource for the state, and shaped her direction by leading economic development and tourism trade missions to China over the next several years.
"People told me we were ahead of our time because Chinese travelers were having a hard time even getting visas to visit the U.S.," Hunt-Bono said. "But, when I looked at the potential, the country's population and its burgeoning economy, I knew we needed to be there and we needed be the first."
Hunt-Bono's vision spurred then-NCOT Director Bruce Bommarito to research the market and develop a plan, which started with establishing relationships with government officials in China.
Nevada's efforts to establish a China office were assisted by its chief representative in China, Karen Chen. Chen, an airline and travel agency veteran, made the introductions essential for connecting Nevada and Chinese government officials.
"The fact that we've been able to, over the years, establish and maintain very strong government relations has opened doors to us that would never have been opened without those relationships," Bommarito said. "There is no question that regional destinations -- even Las Vegas -- would not have gained a foothold in China without the foundation laid by the Nevada Commission on Tourism."
Bommarito, who also previously worked as executive vice president of the U.S. Travel Association and as a consultant on Chinese tourism, is now vice president of international marketing for Caesars Entertainment. In his new role, he continues to be laser-focused on China and understands its unique position within all international markets. "The relationship with China is absolutely critical to the future of our company," he said.
"Nevada applauds the efforts of its elected officials, the U.S. Travel Association and other policy advocates, for making outbound travel from China easier," Claudia Vecchio, director, Nevada Department of Tourism and Cultural Affairs, said. "Through reducing visa processing restrictions and reducing wait times, the ability to, and interest in, travel from China to the U.S. and primarily, Nevada, has significantly increased."
"This market is expected to grow exponentially," Krolicki said. "When you're dealing with a country with 1.4 billion people and growing by 32 million a year, the potential is incredibly exciting. Nevada is dedicated to working closely with our friends and colleagues in China to enhance mutually beneficial business-building opportunities."
Since opening its first office in Beijing, the Nevada Commission on Tourism also has opened offices in Shanghai and Hong Kong. The state's marketing efforts now include ongoing outreach to travel professionals through appearances at major trade shows, at customized educational sessions and one-on-one meetings with potential partners. Efforts also include robust consumer and trade media relations and a growing social media outreach.
During the past decade, Nevada has hosted a number of travel professional familiarization trips, beginning in 2004 with the first-ever familiarization tour of Chinese tourism industry professionals to the U.S. Also in 2004, NCOT organized the first U.S. tourism delegation to attend the China International Travel Mart (CITM) in China, the largest tourism trade show in Asia. Two years later, in 2006, NCOT organized the first group of Chinese tourism professionals to attend IPW, the largest tourism trade show for international buyers in the United States.
In 2011, Nevada was selected as the site for the Miss Chinese Cosmos pageant, the first time it was held in the United States.
(1) Sources: U.S. State Department, Las Vegas Convention and Visitors Bureau, Nevada Division of Tourism.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Dec. 9, 2016 12:12 PM EST Reads: 138
"We analyze the video streaming experience. We are gathering the user behavior in real time from the user devices and we analyze how users experience the video streaming," explained Eric Kim, Founder and CEO at Streamlyzer, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 9, 2016 11:45 AM EST Reads: 684
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Dec. 9, 2016 11:45 AM EST Reads: 7,359
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Dec. 9, 2016 11:45 AM EST Reads: 2,233
Application transformation and DevOps practices are two sides of the same coin. Enterprises that want to capture value faster, need to deliver value faster – time value of money principle. To do that enterprises need to build cloud-native apps as microservices by empowering teams to build, ship, and run in production. In his session at @DevOpsSummit at 19th Cloud Expo, Neil Gehani, senior product manager at HPE, discussed what every business should plan for how to structure their teams to delive...
Dec. 9, 2016 11:45 AM EST Reads: 1,536
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Dec. 9, 2016 11:45 AM EST Reads: 2,370
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Dec. 9, 2016 11:30 AM EST Reads: 526
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Dec. 9, 2016 11:30 AM EST Reads: 1,004
"MathFreeOn.com is a line coding platform for engineers and scientists. When they want to solve an engineering problem and they have to use software - they have to pay a lot of money for licenses - but with MathFreeOn you don't have to pay a lot of money. Just go to our site and write the code and you can check the result right away," explained Simon Lee, CMO of MathFreeOn, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Cla...
Dec. 9, 2016 11:21 AM EST Reads: 205
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Dec. 9, 2016 11:00 AM EST Reads: 707
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
Dec. 9, 2016 11:00 AM EST Reads: 729
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Dec. 9, 2016 10:30 AM EST Reads: 2,092
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Dec. 9, 2016 10:15 AM EST Reads: 1,926
Dec. 9, 2016 10:15 AM EST Reads: 1,985
"This is specifically designed to accommodate some of the needs for high availability and failover in a network managed system for the major Korean corporations," stated Thomas Masters, Managing Director at InfranicsUSA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 9, 2016 10:15 AM EST Reads: 438