|By Business Wire||
|July 3, 2014 01:00 AM EDT||
July 2, 2014: Lexus presented the “STROBE” project – an LED spectacle in which acrobats and stuntmen suspended across Kuala Lumpur’s night skyline were lit up in succession to create the illusion of acrobatic motion at impressive speed.
Poised across the rooftops of some of the city’s tallest buildings, the ‘Lightmen’ were dressed in custom-made LED lightsuits that were linked to a purpose-built computer system that controlled each individual LEDs’ strobes one by one, tracing a breathtaking display of illuminated figures flying over the city.
Created by CHI & Partners London and directed by Adam Berg1 of Stink Productions, the campaign will run globally across TV, cinema, print, outdoor, digital and social media.
The spectacle required a team of 40 expert engineers to erect and control large-scale rigging from which the ‘Lightmen’ were suspended.
The LED suits, which took six weeks to build, were conceived by Hollywood costumer designer Vin Burnham2 and world-renowned technical director Adam Wright3 – taking design cues from Lexus vehicles, including the iconic spindle grille and the all-new Lexus RC F LED headlights. Each suit contained 1,680 LED lights, all wirelessly controlled to strobe on command using specialist software.
Mark Templin, Executive Vice President at Lexus International, said: “STROBE is the third entry in our ‘Amazing in Motion’ campaign4. We created this global series of projects to showcase our imagination through innovative design and technology. It builds on the Lexus ambition to connect with the hearts, as well as the minds, of consumers.”
Music was provided by Computer Magic, the electronic music solo-project of New York producer and DJ Danielle “Danz” Johnson, who is signed by Kitsuné. Lexus chose the track, ‘Running’, for the way it effortlessly complements the sequence of the Lightmen, accentuating the flow of movement, while the lyrics support the narrative of the Lightman running through the city at night.
STROBE can be viewed at: https://www.youtube.com/watch?v=jhBfeYxTUB0&feature=youtu.be
1Adam Berg is a world-famous music video and commercials director. For more than a decade Adam has directed award-winning films for some of the world’s leading brands including Samsung, Ikea, Jordan and Dulux. In 2009 he was awarded the prestigious Film Grand Prix at Cannes Lions International Advertising Festival for Philips 16:9 Carousel.
2Vin Burnham is an international, award-winning costume and creature designer. In her early career she worked for Jim Henson, before going on to design costumes, including the famous “Batsuit” for Batman. She recently designed “The Living Dress” for Lady Gaga’s “Monster Ball World Tour” in collaboration with Adam Wright.
3Adam Wright is a world-renowned animatronics and special effects designer working in TV, film and fashion.
4The ‘Amazing in Motion’ campaign began with STEPS, a project that explored motion through two 11ft figures brought to life by the art of puppeteering. The second project SWARM took existing quadrotor technology out of its typical engineering environment and moved it into real world settings and locations. The STEPS and SWARM projects can be viewed at: http://www.lexus-int.com/amazinginmotion/
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated a...
Oct. 7, 2015 01:00 PM EDT Reads: 447
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Oct. 7, 2015 01:00 PM EDT Reads: 301
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
Oct. 7, 2015 01:00 PM EDT Reads: 742
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, will look at di...
Oct. 7, 2015 01:00 PM EDT Reads: 544
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Oct. 7, 2015 12:45 PM EDT Reads: 145
SYS-CON Events announced today that Luxoft Holding, Inc., a leading provider of software development services and innovative IT solutions, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Luxoft’s software development services consist of core and mission-critical custom software development and support, product engineering and testing, and technology consulting.
Oct. 7, 2015 12:30 PM EDT Reads: 585
Between the compelling mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how busine...
Oct. 7, 2015 12:15 PM EDT
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text...
Oct. 7, 2015 12:15 PM EDT Reads: 189
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
Oct. 7, 2015 12:00 PM EDT Reads: 463
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Oct. 7, 2015 12:00 PM EDT Reads: 671
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
Oct. 7, 2015 12:00 PM EDT Reads: 249
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Bryan Forrester, Senior Vice President of Sales at eFolder, will present how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He will also demonstrate how easy it is to search and restore cloud application data using Cloudfinder.
Oct. 7, 2015 12:00 PM EDT Reads: 445
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/...
Oct. 7, 2015 12:00 PM EDT Reads: 154
SYS-CON Events announced today that Spirent Communications, the leader in testing navigation and positioning systems, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Spirent Communications enables innovations in communications technologies that help connect people. Whether it is service provider, data centers, enterprise IT networks, mobile communications, connected vehicles or the Inte...
Oct. 7, 2015 12:00 PM EDT
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, ...
Oct. 7, 2015 11:45 AM EDT Reads: 481