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GuestLogix and Southwest Airlines Sign Multi-Year Renewal Agreement

Company Selected by Airline for Continued Use of Onboard Retail Platform and Ancillary Insights(TM) Platform

TORONTO, ONTARIO -- (Marketwired) -- 07/03/14 -- GuestLogix Inc. (TSX: GXI), the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, today announced a multi-year renewal agreement for the continued fleet-wide use of GuestLogix' Onboard Retail Technology Platform across Southwest Airlines. The agreement also includes the continued use of the Company's handheld POS devices, back-office solution and warehouse module, as well as the deployment of the Company's Ancillary Insights™ Platform.

"GuestLogix is committed to providing innovative technology and quality service, so that we can best serve our customers and the industry," said Brett Proud, President and CEO, GuestLogix. "We are thrilled that Southwest, one of the industry's most respected airlines, has chosen to continue our relationship and we will remain focused on supporting their onboard retailing initiatives as they continue to evolve."

Southwest Airlines has been a customer of GuestLogix since 2008, when the airline first launched its cashless cabin. The Company's onboard retail technology platform and PCI-compliant handheld POS devices were deployed to accept credit card payments while inflight, increasing efficiency for crews and providing a secure and convenient payment method for its passengers. With more payment and industry certifications than any other provider and a Transaction Processing Engine® (TPE®) that supports any payment method, Southwest has been able to rely on GuestLogix' leading solutions to power its onboard retailing and will continue to do so for years to come.

"At Southwest, we are dedicated to providing the highest level of Customer Service, and, over the past five years, GuestLogix has helped our Crews work more efficiently and effectively onboard, so they can focus on the Customer," said Craig Hicks, Southwest Director of Technology.

Southwest uses GuestLogix' back-office and warehouse module for standard reporting and analysis. As part of this agreement, the airline will deploy the Company's Ancillary Insights™ Platform - the industry's first business intelligence tool designed for ancillary revenue management, which will include deeper analysis and more robust reporting.

"Southwest required a flexible platform that would support the airline in attaining its goals not only today, but tomorrow and beyond," said Ilia Kostov, EVP Global Sales, GuestLogix. "After performing its due diligence, Southwest has chosen to renew its services with GuestLogix, and we look forward to supporting the airline in reaching its goals long into the future."

About Southwest Airlines Co.

In its 44th year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other carriers with exemplary Customer Service delivered by more than 45,000 Employees to more than 100 million Customers annually. Based on the most recent data available from the U.S. Department of Transportation, Southwest is the nation's largest carrier in terms of originating domestic passengers boarded. The airline also operates the largest fleet of Boeing aircraft in the world to serve 93 destinations in 40 states, the District of Columbia, the Commonwealth of Puerto Rico, and five near-international countries via wholly owned subsidiary, AirTran Airways. Southwest is one of the most honored airlines in the world, known for its triple bottom line approach that takes into account the carrier's performance and productivity, the importance of its People and the communities it serves, and its commitment to efficiency and the planet. The 2013 Southwest Airlines One Report™ can be found at southwest.com/citizenship.

About GuestLogix

GuestLogix Inc. (TSX: GXI), is a global leader in comprehensive retail solutions delivered to the passenger travel industry, both onboard and off-board. Bringing over a decade of expertise as the industry's most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry's growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong. More information is available at www.guestlogix.com.

© 2014 GuestLogix. All Rights Reserved.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on May 12, 2014 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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