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Primus Unveils New Leadership Team Under CEO Michael Nowlan

Telecom industry veterans and transformational change agents to drive growth and set new standards of excellence for customer experience

TORONTO, ONTARIO -- (Marketwired) -- 07/03/14 -- Primus Telecommunications Canada Inc. (Primus) today unveiled its new leadership team under Chief Executive Officer Michael Nowlan. The team will focus on driving growth and leading the transformation of Canada's largest alternative telecommunications service provider, which began in January with the appointment of Nowlan.

A turnaround leader who spent the last 12 years as President and CEO of Marketwired, Nowlan grew and transformed the company from a traditional newswire service in a slow growth industry to a high-growth social media leader with offices across North America and Europe. Under his leadership, and with a focus on putting the customer first, revenues expanded tenfold and Marketwired's customers came to include nine of the top 10 global brands.

"The leadership team we have assembled will fundamentally change the way Primus goes to market and does business," explains Nowlan. "I am excited to harness the expertise of these talented leaders so that together we can set the standard for delivering the world-class customer service that Canadian consumers and businesses both expect and deserve. In doing so, Primus will provide Canadians with a strong, trustworthy and compelling alternative for all of their telecommunications needs."

The leaders who were recently selected to transform Primus include:

--  Walter Andri, Senior Vice President, Sales: Walter is an experienced
    senior sales leader and business transformation specialist with a proven
    track record of leading global B2C and B2B businesses in the technology,
    telecommunications, retail and food and drug sectors. Prior to joining
    Primus, Walter was VP, Small and Medium Business at TELUS, VP Channels
    for Koodo Mobile, and part of the original team that launched Virgin
    Mobile in Canada.

--  Bradley Fisher, Senior Vice President, Marketing and Product: An
    accomplished marketing and product leader, Brad has experience
    delivering leading-edge products and services in the wireless, video,
    telecommunications and internet sectors in both Canada and the USA.
    Prior to joining Primus, Brad served as Senior VP, Strategy and
    Marketing for Hawaiian Telcom and held a range of executive and other
    roles at Bell Canada, Bell Mobility, Perle Systems, and CIBC.

--  Peter Garand, Senior Vice President, Client Experience: Peter is a
    transformational technology business leader with more than 25 years of
    experience in network and technology architecture, systems integration,
    process engineering and client experience. Prior to Primus, Peter held a
    senior executive leadership role with Sigma Systems and served as VP,
    Program Management and Strategic Initiatives at Rogers. Prior to that,
    Peter was a Partner with Ernst & Young/Cap Gemini's Telecom/Technology
    Enablement group and an executive in Accenture's Communications Industry

--  Tamara Flemington, Vice President, Information Services and Project
    Management: With more than 20 years of experience leading technology
    teams, Tamara is a proven business and technology executive. Prior to
    joining Primus, Tamara architected, developed and supported the systems
    required to start up Mobilicity. She also held senior roles at TELUS in
    IT and business transformation and established a Global Program Office
    for CIBC.

Rounding out the team are three telecommunications industry leaders with a proven ability to deliver outstanding results for Primus: Maureen Merkler (Vice President, Human Resources), Jill C. Schatz (General Counsel and Vice President, Law) and Gerry Vanderpost (Vice President, Finance).

"As our leadership team starts to enhance our network and tailor our services to meet the evolving needs of our customers, what remains consistent is that our customers always come first," adds Nowlan. "And as the Canadian telecommunications sector continues to undergo significant change from increased competition, new technologies and demand for world-class connectivity, delivering an outstanding experience to consumers and businesses across the country will remain paramount."

About Primus Telecommunications Canada Inc.

Primus Telecommunications Canada Inc. is the largest alternative telecommunications service provider in Canada. Primus offers a wide selection of consumer and business telecommunications services available nationwide including Home Phone, Internet, Long Distance, VoIP, Enterprise IP Voice Solutions, Hosted Phone Systems, (Hosted PBX), Dedicated Data Access and IP connectivity solutions. In the United States, Primus provides reliable and affordable digital home phone (VoIP) service under the Lingo brand. Acquired by York Capital Management in July 2013, Primus Canada was founded in 1997 and has over 600 employees located in offices across Canada including Vancouver, Toronto, Ottawa, London and Edmundston. For further information, visit primus.ca.

For interview requests or further information,
please contact: Broad Reach Communications
Terance Brouse
[email protected]

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