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SAS® Helps Mexican Auto Insurer Boost Customer Service, Fight Fraud

In the highly competitive insurance market, customer satisfaction and loyalty can help insurers gain an advantage against competitors. Leading Mexican auto insurer Quálitas, known for superior customer service, will be using anti-fraud software from SAS to hone that edge by safeguarding both the company and its customers from suspect activity. With SAS® Fraud Framework for Insurance, the insurer will detect and prevent fraud early to reduce costs and optimize claims handling.

With its new SAS fraud platform, Quálitas expects to prevent big losses through timely detection of suspect activity and by integrating extensive data to zero in on suspects. And by reducing false positives, SAS frees investigators to focus on fraudulent claims with the most impact on the business, which increases efficiency.

“SAS technology delivers a single view of our customers and helps us capitalize on our data to improve fraud detection and prevention,” said René Abdala Mirwald, Director of Strategic Planning and Operational Efficiency at Quálitas. “As a result, we’ll continue generating quality customer service.”

Using SAS Fraud Framework for Insurance, Quálitas will accelerate the claims payment process by quickly identifying suspicious claims and promptly serving legitimate ones, keeping customers satisfied. SAS will help the insurer evaluate all claims using consistent statistical and analytical criteria, rather than depending on an individual adjuster’s experience or instinct to identify suspicious activities.

With SAS, Quálitas expects to discover more organized fraud rings across business lines and deter fraudsters from targeting the insurer.

“First, we will use SAS to decrease fraudulent insurance claims. We then plan to implement it internally to further reduce costs while nurturing our customers’ loyalty,” said Abdala.

“Research shows that up to 20 percent of claims may be fraudulent,” said Raquel Guillot, Fraud Domain Expert at SAS. “That makes insurance fraud a worldwide problem with a huge financial impact, both on an insurer’s bottom line and as an impediment to competitive rates. Since fraudulent claim payments are so costly for the business and its policyholders, Quálitas is leading the way by deterring criminal activity in Mexico.”

Discover how analytics can help you prevent underwriting fraud.

ABOUT Quálitas

Quálitas Compañía de Seguros, S.A. de C.V., specializes in auto insurance, with coverage throughout the Mexican market.. Founded in 1993 by Mexican investors in 1993, Quálitas – Latin for “quality” – is committed to maintaining the highest levels of quality care and service in auto insurance, relying on the experience of managers, agents, adjusters and qualified personnel. The company’s motto, "The New Generation of Automotive Insurance," is reflected in innovative products that meet the varied safety and security needs of customers and, above all, providing effective and friendly service to in all matters related to auto insurance.


SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2014 SAS Institute Inc. All rights reserved.

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