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AssureStart Kicks Off Online Small Business Insurance Sales in Tennessee

AssureStart, the online small business insurance provider, is now open for business in Tennessee. AssureStart sells business property and general liability insurance to small businesses with fewer than 30 employees, an underserved and often overlooked segment of the commercial insurance market.

By answering a few questions at, small businesses across Tennessee can get coverage recommendations and a rate quote, purchase a business owner’s policy and download the policy and a certificate of insurance – all in less than 10 minutes. Buying a business owner’s policy (which combines both business property and general liability coverage) through traditional commercial insurance channels can take several days or more.

As a result of AssureStart’s all-new technology and efficient direct sales process, the company is able to pass along savings in the form of lower rates.

“As the only insurer exclusively focused on small businesses, our mission is to help small business owners meet their unique insurance needs through an industry-leading technology platform,” said AssureStart CEO Greg Tacchetti.

“A growing number of small businesses handle their administrative tasks on the Internet, and we’re offering a new way for them to buy business insurance and manage the entire process on their own,” said Tacchetti. “With certificates of insurance available at the point of sale, a small business owner can buy a policy online and present the necessary credentials to start work on a client project the same day.”

AssureStart’s proprietary technology platform and recommendation engine can be accessed 24/7 via laptop, tablet or smartphone. During the application and purchase process, prospective customers can contact a licensed insurance professional by phone, email or web chat to ask questions or receive more information.

AssureStart is backed by the financial strength of American Family Mutual Insurance Company, rated ‘A’ (Excellent) by A.M. Best. Policies are underwritten by Midvale Indemnity Company, an affiliate of American Family.

The company formed in February 2013 and launched service in its first state in November 2013. In addition to Tennessee, AssureStart currently sells business owner’s policies in 10 other states. It plans to cover 70 percent of the U.S. by the end of 2014, with a national footprint complete by mid-2015. Over time, AssureStart intends to enhance its product suite to include commercial auto and workers’ compensation insurance.

About AssureStart

Based in Seattle, AssureStart is dedicated to serving the insurance needs of small businesses with one to 30 employees. The company sells business owner’s policies (general liability and business property insurance coverage) direct to small businesses on its website, The website features a proprietary, easy-to-use recommendation engine and the ability to bind coverage online and download a certificate of insurance at the point of sale. AssureStart serves as the managing general agent for policies underwritten by Midvale Indemnity Company, an affiliate of Madison, Wis.-based American Family Insurance. Web:; Facebook:; Twitter:

About American Family

American Family Insurance offers auto insurance, homeowners insurance, life insurance, business and farm/ranch insurance in 19 states. American Family is the nation’s third-largest mutual property/casualty insurance company and ranks 373rd on the Fortune 500 list. Web:; Facebook:; Twitter:; YouTube:

Policies are underwritten by Midvale Indemnity Company, an affiliate of American Family Mutual Insurance Company, 6000 American Parkway, Madison, WI 53783. 5137 06/14

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