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Al's Italian Beef Introduces Spicy Jumbo "Ditka Dog" to Menu in Celebration of National Hot Dog Month

New Spicy, Jumbo Char-Grilled Polish Boasts a 1/3 Pound of Tasty Vienna Beef, Named After Sports Icon Mike Ditka

CHICAGO, IL -- (Marketwired) -- 07/08/14 -- In honor of National Hot Dog Month, Al's Italian Beef in collaboration with Mike Ditka, famed coach, football player and television commentator, is introducing the newest and BIGGEST addition to its menu, the "Spicy, Jumbo Ditka Dog." The new char-grilled "Monster Sausage" packs a big flavor punch with 1/3 pound of Vienna™ Beef on a poppy seed bun, almost three times the size of a traditional hot dog.

"The Spicy, Jumbo Ditka Dog is a taste to experience, and you better be prepared to tackle it with an appetite," said Mike Ditka. "This is the best Sausage I've ever had, which is exactly why I put my name on it."

For a limited time only, Al's Italian Beef customers can enjoy the enormous dog priced at $6.95 and for a few dollars more can add Al's signature homemade, fresh cut French fries and a drink for $9.99. They can also customize their Ditka Dog to their liking by choosing one of three topping recipes, including:

  • Original- Mustard, Relish, Onion and Sport Peppers
  • Chicago Style- Mustard, Relish, Onion, Sport Peppers, Sliced Tomato and Kosher Pickle Spear
  • Maxwell- Mustard, Grilled Onion and Sport Peppers

"National Hot Dog month is the perfect time to introduce our newest menu item and celebrate our recent partnership with Mike Ditka," said Dave Howey, president of Chicago Franchise Systems, Inc. "The Ditka Dog is big, bold and spicy and a perfect representation of Al's Italian Beef and Mike Ditka."

The franchise enlisted Mike Ditka, former pro football player, coach and TV commentator, to support Al's Italian Beef as its official spokesperson. "The Coach" is taking an active role in the company's nationwide expansion, advising on restaurant experience and menu items, helping scout new locations and supporting its marketing efforts. To support the launch of the Ditka Dog, he will be featured on new promotional artwork that can be seen in all Al's Italian Beef locations across the country.

For more information about Al's Italian Beef, please visit www.alsbeef.com. For more information on franchising opportunities, please contact Dan Perillo at 708.478.8440.

ABOUT AL'S ITALIAN BEEF
Al's Italian Beef, founded in 1938, is an iconic sandwich destination regarded for having one of the "Best Italian Beef Sandwiches" in America. From the Food Network to TODAY Show to Chicago magazine to the Travel Channel, Al's Italian Beef has shared its passion for Italian sandwiches with the world, now boasting 16 franchise restaurant locations throughout Illinois, California and Nevada. It all started with a small neighborhood sandwich stand in Chicago's "Little Italy," and Al's Italian Beef gradually grew into its first Chicago storefront at 1079 W. Taylor Street, which still stands today. Purchased in 1999 by Chicago Franchise Systems, Inc., Al's Italian Beef Restaurants have grown significantly with no plans of slowing down, looking to bring its famed Chicago cuisine to new markets across the nation. For more information about Al's Italian Beef, please visit www.alsbeef.com.

ABOUT VIENNA BEEF
Vienna Beef, founded in 1893 is a Chicago based premium quality food manufacturer. The company produces and markets Vienna Beef Hot Dogs and Sausages, Vienna Beef Deli Meats, Chipico Pickles and Bistro Soups & Chili. For more information on Vienna Beef or any of their brands, please visit www.viennabeef.com or follow on twitter @viennabeef.

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Kelly Kaufman
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