News Feed Item
Bronzed, Buff and Broke: Holidays and Gym Last to Go When Times Get Tough
Britons rank life's luxuries in UK poll showing where we spend our spare cash and what we'd be most prepared to sacrifice to save money
|By Marketwired .
|July 9, 2014 02:00 AM EDT
LONDON, UNITED KINGDOM -- (Marketwired) -- 07/09/14 -- Brits are reluctant to give up their little - and large - luxuries, new research from Nationwide Building Society reveals.
People are potentially spending thousands of pounds a year on non-essentials like eating in restaurants, going out and alcohol. But for those who spend on these items, if they needed to save money, one in five (21%) said they would not be happy to cut back on any of their discretionary spending, while just 3% would forgo their holidays and only 4% would stop going to the gym.
The survey totted up the ten most popular indulgences and then asked those respondents who said they spend money on each of these indulgences whether they would be willing to give them up to save money. Nationwide found:
-- Only 3% would consider abandoning their holiday
-- Just 4% would stop going to the gym
-- 7% would give up non-essential transport such as taxis 8% would give up
spending on technology (apps, phones, laptops etc.)
-- 17% said they would stop smoking or drinking alcohol
-- Around a fifth (19%) would give up buying new clothes and accessories
-- 19% would give up snacks, drinks and shop-bought lunches during the
-- 19% would give up going out (cinema, pub etc...)
-- A fifth (20%) would put a hold on playing the Lottery or gambling
-- One in five (21%) would not give up any luxuries
-- Nearly a third (30%) would give up eating out
More than half of those surveyed said they eat out in restaurants in an average month (56%), while more than four in ten (44%) enjoy going out to the cinema, pub or theatre. New clothes were the third most popular pastime, with 43% maintaining fashion was their Achilles heel, while 41% spend their money on technology - from apps and computer games to mobile phone bills, laptops and internet. Cigarettes and alcohol ranked fifth for the most popular guilty pleasure, at 38% - the same as those who play the Lottery or gamble each month.
The research shows that the average monthly spend across the areas measured was:
-- Holidays: GBP 234.64 (equating to GBP 2,816 per year)
-- Cigarettes/ alcohol: GBP 67.06 (GBP 805)
-- Eating out: GBP 56.42 (GBP 677)
-- Clothes: GBP 49.34 (GBP 592)
-- Going out: GBP 44.23 (GBP 531)
-- Food/ drink: GBP 43.99 (GBP 528)
-- Technology: GBP 41.58 (GBP 499)
-- Gym: GBP 35.29 (GBP 423)
-- Non-essential travel: GBP 31.66 (GBP 380)
-- Lottery/ gambling: GBP 28.34 (GBP 340)
Total: GBP 633 (GBP 7,591)
Graham Pilkington, Nationwide's director for banking, general insurance and protection & investments, said: "We all love our little luxuries, but it is interesting to see how unwilling we are to let them go, even if we feel we need to save some cash. It may be that people don't quite realise how much money is going on their discretionary spending - for those people looking to tighten their belts it's worth adding up their non-essential spending to see their monthly totals. Even cutting just a portion of this and saving it; perhaps using the new impulse saver feature on our mobile banking app - could help them build up a sizeable pot of cash over the year."
Notes to editors:
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,398 adults. Fieldwork was undertaken between 20th - 21th March 2014. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+)
Nationwide's saving app:
Nationwide Building Society recently launched an updated version of its top rated mobile banking app, introducing two new innovative features: Quick Balance and Impulse Saver. These opt-in features are the first of their kind in the UK and allow customers to manage their money in a faster, easier and more engaging way.
Quick Balance allows customers to see their account balance at a glance without logging in, helping members keep on top of their finances anytime, anywhere and at the touch of a button.
The unique Impulse Saver, allows customers to transfer pre-configured amounts from their current account(s) to their savings account(s) with a couple of taps, without logging in, encouraging customers to regularly save small amounts.
About Nationwide Building Society:
Nationwide is the world's largest building society as well as one of the largest savings providers and a top-three provider of mortgages in the UK. It is also a major provider of current accounts, credit cards, ISAs and personal loans. Nationwide has around 15 million customers.
Customers can manage their finances in branch, on the telephone, internet and post. The Society has around 15,000 employees. Nationwide's head office is in Swindon with administration centres based in Northampton, Bournemouth and Dunfermline. The Society also has a number of call centres across the UK.
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity.
In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
Apr. 29, 2016 10:00 AM EDT Reads: 1,092
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical.
In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
Apr. 29, 2016 09:45 AM EDT Reads: 434
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY.
Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Apr. 29, 2016 09:45 AM EDT Reads: 843
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments.
In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Apr. 29, 2016 09:30 AM EDT Reads: 1,013
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Apr. 29, 2016 09:30 AM EDT Reads: 954
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems.
In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Apr. 29, 2016 09:15 AM EDT Reads: 980
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting.
In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Apr. 29, 2016 09:00 AM EDT Reads: 784
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body?
In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Apr. 29, 2016 08:45 AM EDT Reads: 553
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore.
This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
Apr. 29, 2016 08:45 AM EDT Reads: 561
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
Apr. 29, 2016 08:30 AM EDT Reads: 565
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
Apr. 29, 2016 07:30 AM EDT Reads: 822
As the rapid adoption of containers continues, companies are finding that they lack the operational tools to understand the behavior of applications deployed in these containers, and how to identify issues in their application infrastructure.
For example, how are multiple containers within an application impacting each other’s performance? If an application’s service is degraded, which container is to blame? In the case of an application outage, what was the root cause of the outage?
Apr. 29, 2016 07:00 AM EDT Reads: 772
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Apr. 29, 2016 05:45 AM EDT Reads: 2,402
SYS-CON Events announced today TMCnet has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Technology Marketing Corporation (TMC) is the world's leading business-to-business and integrated marketing media company, servicing niche markets within the com...
Apr. 29, 2016 04:45 AM EDT Reads: 2,344
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations.
In his session at 18th Cloud Expo, Charles Kendrick, CTO & Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and devel...
Apr. 29, 2016 03:45 AM EDT Reads: 1,650