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Minimize Web Platform Migration Risk and Gain Time to Market Advantage With eClerx Replatforming Accelerator(TM)

Solution Ensures "Business as Usual" Operations During Website Platform Migrations While Managing Project-Critical Tasks Including Content Setup, Tagging and SEO

NEW YORK, NY -- (Marketwired) -- 07/09/14 -- With connected technologies evolving at a rapid pace, digital marketers are challenged to keep up with the latest in omni-channel commerce. To help online retailers meet complex challenges, eClerx today introduced the eClerx Replatforming Accelerator™ designed to simplify eCommerce and content management platform modernization while maximizing project ROI and customer facing launch schedules.

According to Forrester analysts Peter Sheldon and Lily Varon in their March 2014 report titled, "10 Pitfalls To Avoid During eCommerce Replatforming," businesses are being forced to adapt in the age of the customer, and replatforming initiatives are becoming increasingly complicated with more stakeholders, data and complex integrations. Sheldon and Varon found that replatforming projects can run over budget and are oftentimes delivered late due to a lack of business readiness and poorly defined requirements.[1]

"A replatforming effort is among the largest and most complex undertaking for a marketing organization, and has to be done without harming or slowing day-to-day operations of the business," said Scott Houchin, Managing Principal at eClerx. "If done poorly, businesses risk a drop in site visitors, lowered conversion rates and even a loss of revenue on top of typical project delays which often means websites miss out on being fully optimized for peak retail seasons."

A new web platform migration project involves an overwhelming amount of "business user" related work that many companies don't plan for, let alone include, in the project budget. Many organizations with in-house or implementation partners focus largely on the technology and creative aspects of migration, pay little attention to the broader organizational needs or ramifications that a replatforming project creates.

eClerx Replatforming Accelerator™ includes well-defined methodologies, deliverables, processes, process-automation tools and training that enables an efficient, focused and successful platform launch:

  • Content Migration and Strategy
  • Search Optimization, across both search engines and site search tools
  • Product Data Migration and Management, including PIM support
  • Web Analytics and Tag Management, including Tag Standardization and post-launch Tag Audits
  • Site Testing Support
  • Project Management
  • User Interface (UI) Development
  • Digital Asset Management

Houchin continued, "While a replatforming exercise can help online businesses better adapt to a more complex and connected marketplace, it is a big decision that shouldn't be taken lightly. With our Replatforming Accelerator™, eClerx is ready to handle the complexity and workload to deliver your next generation digital platform."

About eClerx
eClerx provides critical business operations services to more than 30+ global Fortune 500 clients, including many of the world's leading financial services firms, online retail and distributors, interactive media and entertainment, high tech and industrial manufacturing, travel and leisure, and software vendors, through operational support, data management and analytics solutions. Incorporated in 2000, eClerx is India's first and only publicly listed knowledge processing (KPO) company and is today traded on both the Bombay and National Stock Exchanges of India. eClerx was ranked as one of Forbes Asia's 200 Best Under a Billion List and named as finalist in Teleos' Most Admired Knowledge Enterprise award. eClerx employs over 6,000 employees across its six Indian delivery centers and offices in Mumbai, Pune and Chandigarh plus global client relationship locations in New York, Philadelphia, London, Silicon Valley, Austin, Dublin and Singapore. For more information, please visit

[1] Forrester's May 2013 Global eBusiness And Channel Strategy Professional Online Survey shows that not only are investment levels robust, but dollars are also being spent across a vast range of solutions and vendors in pursuit of scalability, customer experience, and omnichannel execution. See the July 25, 2013, "Commerce Technology Investment And Platform Trends - 2013" report.

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