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Upper Street Marketing Inc. Adds Technology Product Veteran to Advisory Board

LOS ANGELES, CA -- (Marketwired) -- 07/09/14 -- Upper Street Marketing Inc. (OTC Pink: UPPR) (PINKSHEETS: UPPR) Upper Street Marketing, a business that acquires unique and distinctive businesses with proven strengths and potential for growth at the intersection of entertainment and technology, today announced that Igor Barash, experienced Technology Product and Operations Executive, has joined the Company as a Strategic Advisor. Mr. Barash's role will center on identifying and expanding new technology within the company's offerings.

Mr. Barash co-founded CyberDefender Corporation, an Internet security software company where he served as both Chief Product Officer and Chief Information Officer. In these capacities, Mr. Barash has directed the development and successful market introduction of many of CyberDefender's leading Internet security products and services including and, which serve over 100 million users worldwide. Additionally, he provided strategic leadership critical to the development of the Company's technology infrastructure. His efforts assisted the company in growing from a startup to over $64 million in revenue and nearly 700 employees and contractors.

Most recently, Mr. Barash co-founded TrepScore, an information-sharing platform that allows entrepreneurs to effectively and efficiently manage their data and share their progress with investors in real-time. The new platform will revolutionize how Startups and Investors work together by creating transparency and insight to performance over time.

Formerly, Mr. Barash was an early employee in 1997 of Hostpro, which went on to become one of the largest ISPs in the world, and was later sold to MicronPC. In this executive role he was responsible for developing value added features on the enterprise level service models and participating as Micron's representative to Microsoft.

Stephen Meade, CEO of Upper Street Marketing Inc. said, "Igor's experience as an IT executive whose expertise is focused on leading technology-based, multi-million dollar revenue and growth initiatives grounded solidly on business and economic value, is a huge asset to our offering. We only stand to gain from his experience which will propel Upper Street Marketing and MagMo forward on its course to success."

Given Mr. Barash's successful track record working with new technology, consumer and enterprise products, Upper Street Marketing, through its first acquisition of MagMo, will seek to utilize Mr. Barash's experience to expand its product definition and offerings.

MagMo, which stands for Magazine Moment, is a tool for Major Brands and Celebrities to promote their own content to their own audience. Acting as an engagement platform, MagMo looks to provide a tool for organizations to "show their stories" in a more vibrant and useful way.

Forward Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the acquisition of MagMo and its performance thereafter; The terms and phrases "expects", "would", "will", "believes", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Upper Street Marketing Inc. in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Upper Street Marketing Inc. believes are appropriate in the circumstances. Many factors could cause Upper Street Marketing Inc.'s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Upper Street Marketing Inc. that may cause actual results to differ are set forth in Upper Street Marketing Inc.'s periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at These factors should be considered carefully, and readers should not place undue reliance on Upper Street Marketing Inc.'s forward-looking statements. Upper Street Marketing Inc. has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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