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Versium's Predictive GivingScore "Gives" Charities and Fundraising Groups an Edge by Identifying High-Impact Donors

Predictive Analytics Scoring Service Helps Organizations Better Manage Their Donor and Charitable Giving Programs

REDMOND, WA -- (Marketwired) -- 07/09/14 -- Versium, a data technology company that operates a LifeData® predictive analytics scoring service, today announced the launch of its Predictive GivingScore solution. Two Seattle-area organizations that are gaining considerable predictive insights from Versium's GivingScore are the Millionair Club Charity, an organization that addresses homelessness, and Treehouse, a nonprofit organization serving youth in foster care.

The GivingScore is being built with Microsoft Azure Machine Learning predictive analytics technology, which leverages Versium's LifeData platform, made up of more than 300 Billion real world consumer behavioral attributes including purchase interests, education level, family status, financial standing and social behavior, among others. Both the Millionair Club Charity and Treehouse are using GivingScore to better target and manage their fundraising and charitable giving programs.

"We're helping both non-profit and for profit organizations of all sizes get a better understanding of their donor base with Versium's GivingScore," said Chris Matty, Versium CEO. "Who is more likely to donate? Will they likely be a high or repeat donor? Which of my existing donors are most likely to donate again and who is likely to make a greater contribution? These are the questions Versium's GivingScore answers. We are honored to provide the Millionair Club Charity and Treehouse with the cutting edge abilities of predictive analytics and scores to help them continue to grow their donor base and increase their level of fundraising."

"Our goal is to make machine learning more accessible to every organization -- big or small -- and empower them to derive meaningful and actionable intelligence from predictive analytics," said Eron Kelly, general manager of Data Platform at Microsoft. "For customers, this means virtually none of the startup costs associated with authoring, developing and scaling machine learning solutions."

"The Millionair Club Charity has always been supported solely by private donations, of which 88 cents of every dollar goes directly to program services," said Jim Miller, executive director, the Millionair Club Charity. "Working with Versium has given us the ability to analyze our generous donors and best identify additional ones in order to create fundraising programs and giving events that are tailored to the right audiences."

"With the support of thousands of dedicated community partners, Treehouse is able to provide kids in foster care with the academic and other essential services that every child needs to graduate high school with a plan for their future," said Janis Avery, CEO, Treehouse. "Partnering with Versium is helping us better understand the relationships we build with our supporters, and where to allocate resources to increase the impact of those relationships."

Versium's GivingScore is the latest predictive score solution in the company's suite of analytics services. Earlier this year, Versium announced its FraudScore, enabling companies to put a stop to fraudsters with just an email address.

About Versium
Versium (www.versium.com) is a data technology company that operates a LifeData® predictive analytics scoring service. Versium delivers Predictive Scores that are built from the company's proprietary LifeData® platform which contain over half a trillion data attributes sourced from publicly observable and commercially available means. When matched to an enterprise's CRM, marketing, or other internal data elements, easy to understand scores are generated that deliver specific ROI value. For more information, please visit www.versium.com or follow us on Twitter @versiumsocial.

About The Millionair Charity
Since 1921 the Millionair Club Charity has changed thousands of lives by providing jobs and other essential support services to individuals who are homeless or unemployed in Seattle and King County. The Millionair Club Charity is addressing homelessness in our community by providing programs that develop economic opportunities for individuals while building their self-reliance. For more information, please visit www.millionairclub.org or follow us on Twitter @millionairclub.

About Treehouse
Founded in 1988, Treehouse is Washington's leading nonprofit organization addressing the essential education and enrichment needs of kids in foster care. Treehouse helps 6,000 foster kids each year through programs that help them succeed in school, fulfill key material needs, and provide important childhood experiences every child deserves. Treehouse has set an ambitious goal that foster youth in King County will graduate high school at the same rate as their peers with a plan for their future by 2017. Learn more at treehouseforkids.org or @TreehouseTweets.

CONTACT:
Minou Reisinger
Illuminate Public Relations for Versium
206.779.4559
Email Contact

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