|By Marketwired .||
|July 9, 2014 12:00 PM EDT||
REDWOOD CITY, CA -- (Marketwired) -- 07/09/14 -- Amobee, the company defining digital advertising, today announced a partnership with American Media Inc. (AMI), the leading owner and operator of print and digital celebrity and active lifestyle media brands in the United States. As part of the partnership, Amobee will manage and serve AMI's entire mobile web, tablet and in-app advertising inventory through its Amobee for Publishers technology platform.
Amobee for Publishers is a full-featured monetization platform that allows AMI to receive the best ROI for its impressions that reach over 40 million consumers across its celebrity and active lifestyle media brands. In addition, Amobee's platform provides a highly scalable ad server, campaign and inventory management system and targeting and analytics servers for AMI to run its direct sold business.
"AMI is an ideal partner for Amobee as it offers some of the most sought after mobile inventory in the consumer lifestyle media market," said Rujul Patel, vice president global, publisher solutions, at Amobee. "Amobee for Publishers platform will bring the demand, scale and analytics needed for AMI to realize the true value of its mobile assets."
"We are very excited to partner with Amobee. Its industry leading technology and expertise allows us to receive the highest eCPMs and fill-rates to monetize our inventory," said Joe Bilman, chief digital officer and global head of business development at American Media Inc. "With Amobee for Publishers we can offer advertisers and agencies our highly relevant and contextually-rich mobile inventory, giving them access to over 40 million users nationally."
Amobee for Publishers platform includes the following products:
- Amobee RTB (real-time bidding) Exchange - The industry-leading programmatic ad revenue platform that connects supply to 1.4 billion mobile users globally and 1000+ publishers and ad networks to achieve the best ROI for mobile and digital ad impressions
- Amobee LTV - Provides analytics into mobile app user behavior, strengthens user engagement and increases overall lifetime value of app users
- Amobee 3D - Delivers the industry's most innovative ads that increase engagement and value per impression
For more information on the Amobee for Publishers platform, please visit: http://amobee.com/publishers/
About American Media, Inc.
American Media, Inc. (AMI) owns and operates the leading print and digital celebrity and active lifestyle media brands in the United States. AMI's titles include National Enquirer, Star, OK!, Globe, National Examiner, Country Weekly, Soap Opera Digest, Shape, Fit Pregnancy, Natural Health, Men's Fitness, Muscle & Fitness, Flex and Muscle & Fitness Hers. AMI also manages 18 different digital sites including RadarOnline.com, OKmagazine.com, CountryWeekly.com, Shape.com, FitPregnancy.com, MensFitness.com and MuscleandFitness.com. AMI's magazines have a combined total circulation of 7.1+ million and reach more than 60 million men and women each month. AMI's digital properties reach an average of 40+ million unique visitors and 300+ million page views monthly.
Amobee is defining digital advertising with comprehensive solutions and services for advertisers, publishers and mobile operators worldwide. Amobee technology enables its customers to run targeted, leading-edge mobile-centric ad campaigns on a global scale with unparalleled ROI. Amobee is the industry's most advanced programmatic platform for mobile and digital advertising. The proprietary Amobee 3D platform empowers advertisers to create realistic, interactive 3D ads that allow mobile users to engage with products in ways never possible before. Amobee is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee was named "Mobile Marketing & Advertising Agency of the Year" at the 17th Annual Global Mobile Awards.
Illume Public Relations for Amobee
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU’s GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes.
Oct. 25, 2016 10:15 AM EDT Reads: 1,709
Apache Hadoop is a key technology for gaining business insights from your Big Data, but the penetration into enterprises is shockingly low. In fact, Apache Hadoop and Big Data proponents recognize that this technology has not yet achieved its game-changing business potential. In his session at 19th Cloud Expo, John Mertic, director of program management for ODPi at The Linux Foundation, will explain why this is, how we can work together as an open data community to increase adoption, and the i...
Oct. 25, 2016 10:15 AM EDT Reads: 1,931
Oct. 25, 2016 10:00 AM EDT Reads: 1,898
Oct. 25, 2016 09:45 AM EDT Reads: 1,786
Oct. 25, 2016 09:45 AM EDT Reads: 1,367
Oct. 25, 2016 09:42 AM EDT Reads: 116
Oct. 25, 2016 09:30 AM EDT Reads: 2,584
Oct. 25, 2016 09:15 AM EDT Reads: 1,064
Oct. 25, 2016 09:00 AM EDT Reads: 1,946
Oct. 25, 2016 08:45 AM EDT Reads: 16,497
Oct. 25, 2016 08:45 AM EDT Reads: 1,996
Oct. 25, 2016 08:30 AM EDT Reads: 894
Oct. 25, 2016 08:00 AM EDT Reads: 5,739
Oct. 25, 2016 07:45 AM EDT Reads: 4,910
Oct. 25, 2016 07:45 AM EDT Reads: 1,400