Welcome!

News Feed Item

Amobee and American Media Inc. Partner to Deliver Digital Consumer Lifestyle Advertising Inventory

Amobee for Publishers to Power Distribution of Mobile Web, Tablet and In-App Ad Inventory for Advertisers to Access Over 40 Million AMI Users

REDWOOD CITY, CA -- (Marketwired) -- 07/09/14 -- Amobee, the company defining digital advertising, today announced a partnership with American Media Inc. (AMI), the leading owner and operator of print and digital celebrity and active lifestyle media brands in the United States. As part of the partnership, Amobee will manage and serve AMI's entire mobile web, tablet and in-app advertising inventory through its Amobee for Publishers technology platform.

Amobee for Publishers is a full-featured monetization platform that allows AMI to receive the best ROI for its impressions that reach over 40 million consumers across its celebrity and active lifestyle media brands. In addition, Amobee's platform provides a highly scalable ad server, campaign and inventory management system and targeting and analytics servers for AMI to run its direct sold business.

"AMI is an ideal partner for Amobee as it offers some of the most sought after mobile inventory in the consumer lifestyle media market," said Rujul Patel, vice president global, publisher solutions, at Amobee. "Amobee for Publishers platform will bring the demand, scale and analytics needed for AMI to realize the true value of its mobile assets."

"We are very excited to partner with Amobee. Its industry leading technology and expertise allows us to receive the highest eCPMs and fill-rates to monetize our inventory," said Joe Bilman, chief digital officer and global head of business development at American Media Inc. "With Amobee for Publishers we can offer advertisers and agencies our highly relevant and contextually-rich mobile inventory, giving them access to over 40 million users nationally."

Amobee for Publishers platform includes the following products:

  • Amobee RTB (real-time bidding) Exchange - The industry-leading programmatic ad revenue platform that connects supply to 1.4 billion mobile users globally and 1000+ publishers and ad networks to achieve the best ROI for mobile and digital ad impressions
  • Amobee LTV - Provides analytics into mobile app user behavior, strengthens user engagement and increases overall lifetime value of app users
  • Amobee 3D - Delivers the industry's most innovative ads that increase engagement and value per impression

For more information on the Amobee for Publishers platform, please visit: http://amobee.com/publishers/

About American Media, Inc.
American Media, Inc. (AMI) owns and operates the leading print and digital celebrity and active lifestyle media brands in the United States. AMI's titles include National Enquirer, Star, OK!, Globe, National Examiner, Country Weekly, Soap Opera Digest, Shape, Fit Pregnancy, Natural Health, Men's Fitness, Muscle & Fitness, Flex and Muscle & Fitness Hers. AMI also manages 18 different digital sites including RadarOnline.com, OKmagazine.com, CountryWeekly.com, Shape.com, FitPregnancy.com, MensFitness.com and MuscleandFitness.com. AMI's magazines have a combined total circulation of 7.1+ million and reach more than 60 million men and women each month. AMI's digital properties reach an average of 40+ million unique visitors and 300+ million page views monthly.

About Amobee
Amobee is defining digital advertising with comprehensive solutions and services for advertisers, publishers and mobile operators worldwide. Amobee technology enables its customers to run targeted, leading-edge mobile-centric ad campaigns on a global scale with unparalleled ROI. Amobee is the industry's most advanced programmatic platform for mobile and digital advertising. The proprietary Amobee 3D platform empowers advertisers to create realistic, interactive 3D ads that allow mobile users to engage with products in ways never possible before. Amobee is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee was named "Mobile Marketing & Advertising Agency of the Year" at the 17th Annual Global Mobile Awards.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"As we've gone out into the public cloud we've seen that over time we may have lost a few things - we've lost control, we've given up cost to a certain extent, and then security, flexibility," explained Steve Conner, VP of Sales at Cloudistics,in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Peak 10 is a hybrid infrastructure provider across the nation. We are in the thick of things when it comes to hybrid IT," explained , Chief Technology Officer at Peak 10, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I will be talking about ChatOps and ChatOps as a way to solve some problems in the DevOps space," explained Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.