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Canadian Breast Cancer Foundation Partners With Entertainment Industry Foundation Canada to Raise Funds for Breast Cancer Research

TORONTO, ON--(Marketwired - July 09, 2014) - Canadian Breast Cancer Foundation (CBCF) today announced its partnership with Entertainment Industry Foundation Canada to fund breast cancer research with the support of long-term partner CIBC. CBCF, EIF and other cancer funders will raise funds for this new research collaborative through the Stand Up To Cancer televised event, airing Friday, September 5, at 8 p.m. ET/PT.

Stand Up To Cancer (SU2C) focuses on the creation of "Dream Teams" -- collaborative research teams that forge partnerships between scientists from different disciplines and institutions. This distinct model breaks down barriers to accelerate the development and availability of new cancer treatments.

As the largest non-governmental funder of breast cancer research in Canada, CBCF is committed to funding research that has the greatest impact for the breast cancer community. CBCF's partnership with SU2C will see its investment, coupled with funds raised from the telecast, make donor dollars go further to develop innovative and effective breast cancer therapies.

"By forming collaborations within the cancer community and supporting the best research, we can give Canadians the best breast cancer treatment options possible," says Sandra Palmaro, Co-CEO, Canadian Breast Cancer Foundation. "The Stand Up To Cancer program has incredible potential to move research from 'the bench to the bedside' more quickly, bringing us closer to a future without breast cancer."

CBCF has joined EIF Canada's Stand Up To Cancer initiative with funding from CIBC.

"For more than two decades, CIBC has partnered with Canadian Breast Cancer Foundation to raise funds for breast cancer research, advocacy and treatment," says Christina Kramer, Executive Vice-President, CIBC. "We are thrilled to be part of Stand Up To Cancer which offers the opportunity to significantly impact the lives of people affected by breast cancer."

The celebrity telecast will seek public support and funds, while increasing awareness of the progress being made in cancer research. All funds received from the Canadian public during the broadcast will go towards Canadian research teams, education and awareness programs conducted in Canada.

About Canadian Breast Cancer Foundation

Canadian Breast Cancer Foundation (CBCF) is the leading community-driven organization in Canada dedicated to creating a future without breast cancer. Its investments in innovative and relevant research and education have led to progress in breast cancer prevention, diagnosis, treatment and care. Since 1986, CBCF has been at the forefront of a nationwide movement supporting and advocating for the breast cancer community. For more information, visit www.cbcf.org.

About CIBC

CIBC is a leading Canadian-based global financial institution with nearly 11 million personal banking and business clients. With a strategic focus on Kids, Cures and Community, and employee commitment to causes, including the Canadian Breast Cancer Foundation CIBC Run for the Cure, the CIBC Children's Foundation and United Way, we are investing in the social and economic development of communities across the country. In 2013, CIBC contributed more than $41 million to 1,870 charitable and non-profit initiatives in over 430 communities. You can find other news releases and information about CIBC in our Media Centre on our corporate website at www.cibc.com.

About EIF Canada/Stand Up To Cancer Canada

EIF Canada, a Canadian registered charity founded by the U.S.-based Entertainment Industry Foundation, was established to conduct charitable programs in Canada addressing health and other issues. Stand Up To Cancer Canada (SU2C Canada) is a program of EIF Canada that raises funds to support innovative cancer research conducted in Canada, and to increase the Canadian public's awareness about advances being made in treatment, prevention and other issues related to cancer.

Contact
Liron Davis
Canadian Breast Cancer Foundation
(416) 596-6773 x 320
[email protected]

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