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Madefire Launches Free, Cloud-Based Motion Book Tool to Creators

DeviantArt Members and Creators of All Skill Levels Now Have Access to Cutting-Edge Tools in Browser to Create and Share Their Motion Books

SAN FRANCISCO, CA -- (Marketwired) -- 07/09/14 -- Berkeley-based Madefire has rolled out full access to its powerful online storytelling tool for all independent artists and creators who want to build and share their stories digitally. The Motion Book Tool allows creators to break free from the conventional structures of sequential storytelling, and empowers them to create digital books, called Motion Books, by adding motion, sound and depth to the visual reading experience. Motion Books have set the bar for digital reading, having won a Best of the App Store in iOS, and been rated 5 stars since launch. The Motion Book Tool is now open for anyone with a web-browser and an Internet connection, free of charge.

"Audiences have dispersed from bookshops and movie theaters to a wide variety of devices and platforms," said Eugene Walden, CTO & Co-founder Madefire. "Madefire simplifies the complexity of creation and distribution in this new environment with the most advanced cross-platform publishing platform for visual storytelling."

Artists and creators who publish through the Madefire Motion Book Tool now have the ability to upload and share their work directly to DeviantArt -- the largest online social community for artists and art enthusiasts -- as well as to the Madefire app currently available for iOS and Windows 8 platforms.

"We see a huge opportunity for digital reading beyond the printed page," said Ben Wolstenholme, CEO & Co-founder Madefire. "Our approach is to focus on people--the creators and the readers--providing cutting-edge Tools to make books and a benchmark experience for reading them. Opening the tool today to DeviantArt and creators around the world is a mind blowing moment for us!"

With over 65 million unique visitors a month, the DeviantArt community is a perfect breeding ground for undiscovered artists to publish their work, generate a following, and engage directly with their audience. DeviantArt and Madefire have a unified creator-centric approach applying the same sole principles to both independent creators and firms as well as established creators at top-tier publishing houses like DC, IDW, and Dark Horse Comics, all of whom already use Madefire.

"DeviantArt is where the global undercurrent of creativity feeds the future of popular culture," said Angelo Sotira, Co-founder DeviantArt. "Launching the Motion Book Tool to our vast community empowers a new wave of creative storytelling. Our community is known for pushing the boundaries of enhanced storytelling, and this Tool allows our members to usher in the most powerful option out there."

Accompanied with a user-friendly interface, the Motion Book Tool requires no coding or technical experience to use. A timeline of art assets, effects, and tap points dictate how the story unfolds to the reader and can be configured with simple drag and drop maneuvers. From static comic-style panels to full-fledged motion and sound immersion -- the Motion Book Tool empowers every creator to think beyond the static page, and pushes the limits for sequential storytelling.

Empowering independent creators with a user-friendly, zero budget solution to publish their own stories is at the core of the Madefire mission. Olivier Frot, an independent creator from France, has built several Motion Books with the Madefire Tool during their beta release phase of development. From the five Motion Books he has published in the past five months he has accumulated nearly 4500 views and over 300 comments -- his most popular title The Oracle has over 1500 views in the past two weeks alone.

"The ability to publish my Motion Books on DeviantArt gives me true freedom: Freedom to do what I want in my creation," said DeviantArt user Olivier Frot (, independent creator and artist. "Freedom to do all the artistic choices as my own art director. Technical freedom for the technical abilities, as well as the technical devices that I need to work on. And... OMG... it's free!!!!"

For more information on how to use the Tool, visit:
To free your mind from the printed page and start building your story now, go to

About Madefire
Founded in 2011 by Ben Wolstenholme, Liam Sharp and Eugene Walden, Madefire is a media and technology company. Madefire has built the Motion Books publishing platform that provides artists, writers and publishers tools for creating a new reading format called Motion Books. Madefire is backed by Toni Schneider at True Ventures, The former CEO of Automattic, makers of WordPress, as well as Bill Woodward (Anthem Ventures, former Chairman of Macromedia). The Advisory Board also includes industry leaders Mike McCue, CEO and Founder of Flipboard, angel investor Sina Tamaddon, former Senior Vice President of Applications for Apple Inc, Dave Gibbons, co-creator of Watchmen, the bestselling graphic novel of all time, and Bill Sienkiewicz, widely recognized as one of the greatest innovators of sequential art. For more information go to

About DeviantArt
DeviantArt ( was created to entertain, inspire, and empower the artist in all of us. Founded in August 2000, DeviantArt is the largest online social network for artists and art enthusiasts with over 31 million registered members, attracting 65 million unique visitors per month. The DeviantArt platform allows emerging and established artists to exhibit, promote, and share their works within a peer community dedicated to the arts. Work and styles range from traditional media, such as painting, drawing, photography and sculpture, to digital art, pixel art, comics, films and anime.

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Juliet Travis
Travis Communications & Associates
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Rebecca Dubick
Moxie Communications Group
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