News Feed Item

Tech Trailblazers Tech Startup Index highlights social media and promotional divide between Europe and US startup culture

Company maturity drives strategic use of social media, PR and government support

LONDON, UNITED KINGDOM -- (Marketwired) -- 07/09/14 -- The only independent global enterprise tech startup awards, the Tech Trailblazers, today announced the first wave of results from its research program, The Enterprise Tech Startup Index. The annual survey looks at many of the challenges faced by and the opportunities available to, the enterprise technology startup community around the world.

Close to 200 enterprise tech startups from around the world participated in the Tech Trailblazers' Tech Startup Index. Over 75% of the respondents were either CEOs or founders and startups from North America (44%) with Europe (41%) dominating the community.

The popularity of social media and blogging was comparable between Europe and America, with the latter only slightly more popular by less than 10%. To promote their new ventures, social media was used by 83% of startups, while traditional print advertising was the least popular media, with just 10% indicating it as an option.

Results also suggest the popularity of these different promotional options depends on the maturity of the start-up, with approximately 25% of startups aged 6+ using print advertising, compared to 0% of startups younger than 12 months.

Europe vs America:

The North American preference for the use of PR is striking with 74% usage in the US verses only 46% in Europe. SEO was an even more disproportionate result with US at 68% adoption vs 38% in Europe.

"In fact, across the board US startups used more promotional tools than their European counterparts, suggesting a more mature or perhaps a better funded start-up culture," said Rose Ross, Founder of the Tech Trailblazers Awards "However, European startups investments in indirect activities such as channel events and strategic partnerships was comparable to the US."

Even with a disparate level of awareness raising activities, 27% of both groups still claimed they found it "easy" to secure great coverage for their startups and technologies.


Approximately 65% of startups in both regions were involved in some form of strategic partnership to promote their business while roughly a quarter were involved in channel events. In the rest of the world, including respondents from the Middle East, Asia and South America, strategic partnerships were even more prevalent with nearly 74% participating in such activities to raise awareness.

Government support:

"Respondents were very knowledgeable about the types of promotional activities that their startups were involved in but one of the most surprising results was in attitudes and knowledge regarding governmental assistance," comments Ross.

In the US, only 15% of startups said that they believed their local or national government do enough to support startups. However, a massive 46% of US respondents simply "did not know", suggesting that government support of startups was simply not an expectation.

In Europe, 30% said the public sector was doing enough compared to 53% who said that they were not - while only 15% didn't know about government support.

"Raising awareness is possibly one of the most critical aspects of a successful startup and the Tech Startup Index has highlighted some interesting trends as well as regional differences," says Ross, "Over the next few weeks we will be releasing further insights around financing, go-to market strategies and the wider role of government which hopefully will encourage the start-up community and provide guidance to organisations that aim to promote and sustain innovation across the globe."

The Tech Trailblazers Awards Third Edition is now open for entries. The early bird savings deadline is July 31st 2014. Please visit the website to enter or for more information visit our FAQ, email [email protected] or follow the buzz at www.twitter.com/techtrailblaze and #TTAwards.

Notes to editors:

Please contact Rosalind Carr at Omarketing for more information on the research, images and infographics and to reserve your copy of the executive summary of the research findings which is available in August.

About the Tech Trailblazers Awards

www.techtrailblazers.com @techtrailblaze

Tech Trailblazers is a new concept in awards, designed explicitly for smaller businesses and startups that are five years old or less and at C-series funding or below. The awards have low barriers to entry and prizes that not only recognize startup innovation, but also proactively help startups grow their businesses with access to exclusive coaching, mentoring and development and prizes. The awards include the following categories:

--  Big Data Trailblazers
--  Cloud Trailblazers
--  Emerging Markets Trailblazers
--  Mobile Trailblazers
--  Networking Trailblazers
--  Security Trailblazers
--  Storage Trailblazers
--  Sustainable IT Trailblazers
--  Virtualization Trailblazers

In addition to the above categories, all entrants are automatically entered into the Regional Trailblazers Cup competition free of charge. The Regional Cups will be announced at the end of November and the individual Cups are:

--  African and Middle East Trailblazers Cup
--  Asian-Pacific Trailblazers Cup
--  European Trailblazers Cup
--  Latin American Trailblazers Cup
--  North American Trailblazers Cup

The Tech Trailblazers Awards prize fund, projected to be worth in excess of $1m, is supported by sponsors and industry partners including AfriLabs, Amoo Venture Capital Advisory, beSUCCESS, bnetTV, BigDataStartups, China AXLR8R, the Cloud Security Alliance, Computing, The Data Chain, ExecEvent, Gigaom, The Green Grid, GSMA, The Icehouse, Innovation Warehouse, Launchpad Europe, L'Informaticien, Lissted, MIT/Stanford Venture Lab, Mynewsdesk, The Next Silicon Valley, Outsource, Prezi, RealWire, Seed Forum, Silicon Cape Initiative, Skolkovo, StarTau, Startup America, Storage Networking Industry Association (SNIA), Tech in Asia, TechNode, TiE Silicon Valley, Wazoku, Ventureburn and VMware.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at @DevOpsSummit at 19th Cloud Expo, Charles Kendrick, CTO at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and deve...
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that cl...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
In his session at Cloud Expo, Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, will provide economic scenarios that describe how the rapid adoption of software-defined everything including cloud services, SDDC and open networking will change GDP, industry growth, productivity and jobs. This session will also include a drill down for several industries such as finance, social media, cloud service providers and pharmaceuticals.
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...