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Greater Tulsa Association of Realtors Partners With Trulia to Enhance Accuracy & Lead Quality for Brokers

Trulia (NYSE:TRLA), a leading online marketplace for home buyers, sellers, renters, and real estate professionals has signed an agreement with the Greater Tulsa Association of REALTORS® (GTAR) to enhance data quality and provide valuable exposure for its members. GTAR is the largest REALTOR® association in Oklahoma, servicing more than 3,400 members throughout the state.

As part of the agreement, brokers will get near real-time data with listings refreshed as often as every 8 minutes, as well as participation in the Trulia Direct Reference program. Trulia Direct Reference identifies and corrects bad data from non-MLS connected sources and automatically reports any discrepancies in the data to the MLS, broker and listing agent. This gives the agent the ability to correct inaccurate information at the source, providing additional safeguards for fresh, accurate listings.

“We have partnered with Trulia to help our brokers maximize exposure for their listings while ensuring the highest level of protection for their data,” said Mike Cotrill, CEO of the Greater Tulsa Association of REALTORS®. “We support the broker’s choice in deciding how to best market homes for their clients, and providing Trulia as an option makes a lot of sense. Trulia’s industry friendly publishing practices and willingness to collaborate on data security makes partnering with them an easy decision. Trulia is an ideal partner to help our brokers market their listings to active home buyers and sellers.”

“We look forward to working with the Greater Tulsa Association of REALTORS to provide up-to-date listing information to Trulia’s 51 million monthly unique visitors. Accurate listing information not only provides a great experience for home buyers and sellers, but also protects the broker’s brand and generates the most value for agents and brokers,” said Alon Chaver, Vice President of Industry Services, Trulia. “That’s why we continue to invest in our data processing framework and partner with the real estate industry to deliver accurate data for the benefit of our customers and partners.”

For more information about partnering with Trulia, email mls@trulia.com.

ABOUT TRULIA, INC.

Trulia (NYSE:TRLA) gives home buyers, sellers and real estate agents all the tools and valuable information they need to be successful in the home search process. Through its innovative mobile and web products, Trulia provides engaged home buyers and sellers essential information about the house, the neighborhood and the process while connecting them with the right agents. For agents, Trulia, together with its Market Leader subsidiary, provides an end-to-end system that enables them to find and serve clients, create lasting relationships and build their business. Founded in 2005, Trulia is headquartered in San Francisco with offices in New York, Denver and Seattle. Trulia and the Trulia marker logo are registered trademarks of Trulia, Inc.

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