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Immersion and Huawei Enter into Multi-Year License Agreement
|By Business Wire
|July 10, 2014 08:45 AM EDT
Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor
of touch feedback technology, today announced that it has entered into a
multi-year worldwide license agreement with Huawei Device (Dongguan)
Co., Ltd., the third largest global supplier of smartphones according to
IDC. This first direct license agreement with Huawei for Immersion’s
haptic software, TouchSense® 3000, enables Huawei to add tactile
feedback to certain Huawei branded mobile devices to create rich,
multi-dimensional user experiences.
“At Huawei, our goal is to offer high-quality, well-designed devices to
consumers. Touch and tactile feedback is a natural part of how we
understand and communicate with the world. We’re working with Immersion
to leverage their expertise in how to bring the best haptic experiences
to our products,” said Wu Dezhou, VP of Honor brand devices at Huawei.
Immersion TouchSense software creates an unlimited number of
customizable, high-quality, power-efficient tactile effects that enhance
mobile user interfaces, applications and services. The technology
enables device manufacturers to create distinctive and intuitive user
experiences by adding touch feedback throughout the device for better
usability, greater realism and enhanced interactivity.
“Huawei is building leading full-feature smartphones to fit the busy
lifestyle of today’s users, and tactile feedback is one of those
must-have features for any smartphone,” said Dennis Sheehan, SVP of
sales and marketing at Immersion. “In addition to being at the center of
a person’s communication, the smartphone is now used for many other
things, such as entertainment and information discovery. With
Immersion’s technology, mobile manufacturers can improve and
differentiate their user experiences by adding an entirely new dimension
to their devices. We’re pleased that Huawei has chosen to license
TouchSense and look forward to working with them to bring innovative
tactile experiences to users.”
For more information on TouchSense visit http://www.immersion.com/products/touchsense-tactile-feedback/.
About Immersion (www.immersion.com)
Founded in 1993, Immersion (NASDAQ:IMMR) is the leading innovator in
haptics, or tactile effects; the company's touch feedback solutions
deliver a more compelling sense of the digital world. Using Immersion's
high-fidelity haptic systems, partners can transform user experiences
with unique and customizable touch feedback effects; excite the senses
in games, videos and music; restore "mechanical" feel by providing
intuitive and unmistakable confirmation; improve safety by overcoming
distractions while driving or performing a medical procedure; and expand
usability when audio and visual feedback are ineffective. Immersion's
TouchSense technology provides haptics in mobile device, automotive,
gaming, medical and consumer electronics products from world-class
companies. With over 1,650 issued or pending patents in the U.S., China
and other countries, Immersion helps bring the digital universe to life.
Hear what we have to say at blog.immersion.com.
Huawei is a leading global information and communications technology
(ICT) solutions provider. Through the dedication to customer-centric
innovation and strong partnerships, Huawei has established end-to-end
advantages in telecom networks, devices and cloud computing. Huawei is
committed to creating maximum value for telecom operators, enterprises
and consumers by providing competitive solutions and services. Its
products and solutions have been deployed in over 170 countries, serving
more than one third of the world’s population.
For more information, visit Huawei online: www.huawei.com
Follow us on Twitter: www.twitter.com/huawei
This press release contains "forward-looking statements" that involve
risks and uncertainties, as well as assumptions that, if they never
materialize or prove incorrect, could cause the results of Immersion
Corporation and its consolidated subsidiaries to differ materially from
those expressed or implied by such forward-looking statements.
All statements, other than the statements of historical fact, are
statements that may be deemed forward-looking statements, including, but
not limited to, statements regarding the benefits of Immersion’s
Immersion's actual results might differ materially from those stated or
implied by such forward-looking statements due to risks and
uncertainties associated with Immersion's business, which include, but
are not limited to: unanticipated difficulties and challenges
encountered in establishing and operating Immersion’s business entity in
China, unanticipated difficulties and challenges in product development
efforts by Immersion and its licensees in China (including Huawei); lack
of market demand for Immersion’s technologies; unanticipated
difficulties and challenges encountered in implementation efforts by
Immersion’s licensees; adverse outcomes in any future intellectual
property-related litigation and the costs related thereto; the effects
of the current macroeconomic climate; delay in or failure to achieve
commercial demand for Immersion's products or third party products
incorporating Immersion's technologies; and a delay in or failure to
achieve the acceptance of touch feedback as a critical user experience.
Many of these risks and uncertainties are beyond the control of
For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in Immersion's most current Form 10-Q,
which is on file with the U.S. Securities and Exchange Commission. The
forward-looking statements in this press release reflect Immersion's
beliefs and predictions as of the date of this release. Immersion
disclaims any obligation to update these forward-looking statements as a
result of financial, business, or any other developments occurring after
the date of this release.
The use of the word "partners" in this press release does not mean legal
Immersion, the Immersion logo, and TouchSense are trademarks of
Immersion Corporation in the United States and other countries. All
other trademarks are the property of their respective owners.
(IMMR - C)
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