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Trident Brands Appoints Rob Campbell and Karen Arseneault to Its Business Advisory Board

BROOKFIELD, WI -- (Marketwired) -- 07/10/14 -- Trident Brands, Inc. (OTCQB: TDNT), an emerging growth company focused on identifying and building exceptional growth brands in dynamic consumer segments, announces the appointments of Rob Campbell and Karen Arseneault to its Business Advisory Board.

Rob Campbell is a seasoned food and beverage industry professional and cofounder of Continental Ingredients, a major food ingredient manufacturer and distributor headquartered in Oakville, Ontario. Rob will be advising Trident Brands on business opportunities within the North American food and beverage industry.

Karen Arseneault, CPA, CMA, is a finance executive with more than 25 years experience in the food and beverage industry. Karen currently serves as VP of Finance at Continental Ingredients and will be assisting Trident Brands on finance strategies.

"The addition of Rob Campbell and Karen Arseneault to our Business Advisory Board aligns with our goal of developing a team of advisors who can help us attain our growth initiatives in the nutritional products market segment," says Michael Browne, president and CEO of Trident Brands. "Our company will greatly benefit from the depth of industry expertise and overall business acumen that both Rob and Karen bring, and we look forward to their value-added contributions as we approach the launch date of our first set of nutritional products under the popular Everlast brand."

Trident Brands holds a 15-year license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management Limited (IBML), a worldwide leader in brand licensing.

About Continental Ingredients

Founded in 1994, Continental Ingredients specializes in the design and application of functional food ingredient systems. The company serves a range of clients in major food industry segments including bakery, beverage, dairy, confectionery, processed foods, and snacks. It operates a 70,000 square foot facility in Oakville, Ontario, and has warehouse branches across North America.

About Everlast Worldwide

The preeminent brand in boxing since 1910, Everlast Worldwide is the world's leading manufacturer, marketer, and licensor of boxing, MMA, and fitness equipment. From legendary boxing champions Jack Dempsey and Sugar Ray Robinson to MMA Champions Randy Couture and Jon Jones, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality, and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, New York, Everlast's products are sold in more than 75 countries across 6 continents. Everlast Worldwide is a wholly-owned subsidiary of International Brand Management Limited (IBML), a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com.

About Trident Brands, Inc.

Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management Limited (IBML), a worldwide leader in brand licensing.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's forthcoming line of nutritional products; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to develop an effective marketing strategy; the Company's ability to control advertising and marketing costs; the Company's ability to develop and increase awareness of its forthcoming brands; the success of the Company's marketing focus to retail buyers; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.



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