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CEO Stephen Adele Addresses $30B Nutritional Products Industry With New iSatori Supplements on The RedChip Money Report and in Opportunist Magazine

GOLDEN, CO -- (Marketwired) -- 07/10/14 -- iSatori, Inc. (OTCQB: IFIT), www.isatori.com, an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, was recently interviewed by two prominent small-stock investment mediums.

Featured on the cover of Opportunist Magazine, iSatori's CEO spoke with Leslie Stone about iSatori's scientifically engineered supplements for healthier lifestyles, his new bestselling book Diets Suck!, and his passion to help change the shape of America from the fattest to the fittest. Those interested can view the full interview here: http://www.isatori.com/assets/investorrelations/pdf/AdeleReprint.pdf

As Adele explains in the Opportunist, "Our passion is to transform this country from the most unfit and unhealthiest to the fittest and healthiest nation in the world. Our products are deeply rooted and designed on the basis of legitimate scientific studies not pseudoscience, and we aren't just people who design supplements -- we are practitioners who use them."

Stone finished the interview asking Adele where he sees iSatori in the next five years, to which he responded, "Our goals are to have a market cap of well over $250 million, and I don't see that as being difficult to achieve considering the direction we are headed and the growth prospects we are seeking, as we speak."

Soon after the first interview, Adele was invited to share his passion as an emerging leader in the development and marketing within the fast-growth $31-billion industry of nutritional supplements in "The RedChip Money Report: Small Stocks, Big Money," with Dave Gentry.

In both interviews, Adele discussed the science of supplementation, his recent bestselling book Diets Suck!, and iSatori's newest category-defining supplement, Bio-Gro™. As Adele explained in the interview with Gentry, "Bio-Gro™ is really leading the way for iSatori. It's based on a new concept in supplementation called Bio-Active Peptides, small protein fragments that help the body synthesis more protein, so you can recover from exercise faster and build muscle more efficiently."

To learn more about iSatori, how it's different from other supplement companies, and why it is becoming a more interesting stock to consider for those interested in small-cap investments, watch the interview at https://www.youtube.com/watch?v=DlQO17dDHY4 and read the article at http://www.isatori.com/assets/investorrelations/pdf/AdeleReprint.pdf or visit the company's website at www.iSatori.com.

About iSatori, Inc.

iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at http://www.isatori.com.

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We have used the words "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "plan," "predict," "project," "should," "will," "potential," and similar terms and phrases to identify forward-looking statements in this press release. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. Please see our Risk Factor disclosures included in our Registration Statement on Form S-1, as amended, initially filed with the Securities and Exchange Commission on April 30, 2013, and in subsequent filings with the Securities and Exchange Commission. All future written or oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the previous statements. The forward-looking statements herein speak as of the date of this press release. We undertake no obligation to update any information contained herein or to publicly release the results of any revisions to any forward-looking statements that may be made to reflect events or circumstances that occur, or that we become aware of, after the date of this press release.

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