Welcome!

News Feed Item

Allianz Global Assistance #HELPME Study

A Unique Overview of the Most Widely Discussed Travel-Related Topics by Internet Users in 11 Countries

RICHMOND, VA--(Marketwired - July 10, 2014) -

  • Allianz Global Assistance has collated the concerns and topics discussed by internet users from 11 countries (Australia, Austria, China, France, Germany, Italy, the Netherlands, Poland, Spain, United Kingdom, and the United States) in traveller forums in the past five years.
  • This study shows the great diversity of discussions among travellers, with 59 different themes featuring in the Top 10 of these 11 countries.
  • The top three most popular topics on both global and European levels are:  air transport, looking for a travel companion, and cruises. Economic concerns also feature, with lots of discussions on bargain travel, camping and loyalty programs.
  • In Europe, travellers also discuss travel agents, rights and laws abroad, and advice on travelling with children.
  • In the U.S., loyalty and mileage programs far outweighed other topics, including concerns about travel safety and security which came in second. Interest in air transportation/airlines and travel bargains were the third and fourth most discussed categories.

The study focuses on 11 countries: eight European countries (Austria, France, Germany, Italy, the Netherlands, Poland, Spain, and the United Kingdom) as well as Australia, China and the United States. For each of these countries, between five and ten travel forums were selected from the most highly ranked sites, featuring a total of several million comments over the five year period. A close analysis of these comments and their classification into different themes reveal the wide diversity of subjects and concerns which vary from one geographical area to another.

                                                                            
----------------------------------------------------------------------------
    World                     Europe                   U.S.A.                                                                                          
----------------------------------------------------------------------------
 1  Air transport and      1  Air transport and     1  Loyalty and mileage  
    Airlines                  Airlines                 programs                                                                                      
----------------------------------------------------------------------------
 2  Looking for a travel   2  Looking for a travel  2  Travel safety and    
    companion                 companion                security                                                                                       
----------------------------------------------------------------------------
 3  Sea travel and cruises 3  Sea travel and        3  Air transport and    
                              cruises                  airlines                                                                                      
----------------------------------------------------------------------------
 4  Bargain travel         4  Camping               4  Travel bargains                                                                                
----------------------------------------------------------------------------
 5  Camping                5  Travel agencies       5  Traveling with       
                                                       technology                                                                                      
----------------------------------------------------------------------------
 6  Loyalty and mileage    6  Bargain travel        6  Food and restaurants 
    programmes                                                              
----------------------------------------------------------------------------
 7  Travel agencies        7  Rights and laws       7  Car rental programs  
                                                       and partners                                                                                   
----------------------------------------------------------------------------
 8  Equipment              8  Travelling with       8  Travel news          
                              children                                      
----------------------------------------------------------------------------
 9  Work, study and live   9  Equipment             9  Online travel        
    abroad                                             agencies                                                                                      
----------------------------------------------------------------------------
 10 Rights and laws        10 Photo/video           10 Equipment and gadgets                                                                          
----------------------------------------------------------------------------
                                                                            

"Once again, the #helpme observatory that we established a year ago is bursting with compelling information. It shows the incredible diversity of travel concerns and habits from one country to another. This observation is all the more interesting given that we live in a globalized world. The results show the extent to which it is important for international companies to address each market with humility and to understand its particularities, in order to be respond to everyone's needs," says Rémi Grenier, CEO of Allianz Global Assistance.

THE WORLD'S TOP 10 TRAVEL CONCERNS

On average, the main concern for travellers from the 11 countries studied is air travel. They discuss airline companies and airplanes as well as airports. Several discussions also look at luggage (weight, size), objects not allowed on board, etc. This topic tops the list of themes discussed in Australia, Austria, Germany and the United Kingdom, while Americans are primarily concerned with airline companies' loyalty and mileage programs.

Travel forums are often used by women to seek a companion with whom they can travel safely, one who knows the destination country and can provide guidance and reassurance. These search terms are very common particularly in China, Italy, Spain and the Netherlands (amongst top results of the Top 10).

In light of economic pressure, cruises are also a widely discussed theme among travellers wishing to maintain full control over their budgets and to travel in comfortable conditions. However, although cruises are a point of interest for France, Germany and Italy, they do not feature in the Top 10 for the USA or Australia and feature only in 10th position in China. From a similar economic perspective, bargain travel, camping and how to get the most out of airline companies' loyalty programs take 4th, 5th and 6th place in the World Top 10. These topics are particularly discussed in the Netherlands and in Italy.

Travel agencies (7th) are the subject of highly animated discussions. Tourism professionals are certainly looking closely at these discussions, which offer them the best possible study of customer satisfaction and reputation.

Eighth in the World Top 10 is equipment (luggage, clothing, tents, etc.) which concerns many travellers who want to be comfortable but also want to travel light. This is particularly true for China and the United Kingdom.

Ninth in the World Top 10 (shared across several European countries) is moving abroad to study or work. Internet users (often young people) seek advice on studying, standards of living, accommodations, obtaining long-term visas, etc. This theme was seen in several European countries (France, Italy, the Netherlands) where people seek better economic conditions in rapidly developing countries.

The Top 10 finishes, quite naturally, with questions on local rights and laws: visas, ID papers, passport renewal, driving licenses, commercial possibilities, local taxes, etc.

LOCAL CURIOSITIES: THESE THEMES ONLY APPEAR IN ONE COUNTRY

Some discussion themes only appear in a single country. This is the case in China for questions on 'travelling with parents'. The French appear to be the only ones concerned with 'All-inclusive hotels and packages' and 'Bike tours'. The Americans ask questions about 'car rental' while the Polish are the only country to discuss 'mountain holidays' and 'holiday camps'. 'Safety and security' is a specific point of interest for Americans, while the Spanish ask questions about 'Guides, drivers and taxi drivers'. The British ask questions about 'weather and climate conditions'. An Italian particularity is 'holidays excluding air transportation'. Afraid of missing out on something interesting, Australians ask about 'must see' locations, while Austrians look for 'outstanding destinations' and Germans appear to be interested in 'diving'.

EUROPE IS NOT LIKE THE REST OF THE WORLD

The Top 10 in Europe is significantly different from the World Top 10. Although the top three topics are the same (air transport, looking for a travel companion, cruises), camping moves up a place (4th) and travel agents moves up two notches (5th). Bargain travel moves from 4th to 6th, perhaps due the number of low-cost companies operating short and medium haul flights in Europe. Europeans are concerned about laws abroad (7th place) and travelling with children (8th place). Lastly, 'equipment' features as a vast topic which can be broken down into two categories: equipment in general (9th) and photo and video equipment in particular (10th).

AMERICANS LOVE THEIR POINTS AND MILES

In the U.S., the top three most discussed themes include loyalty and mileage programs, safety and security of travel, and air transportation and airlines.

Recent changes in airline mileage programs have undoubtedly been on the minds of frequent flyers who are concerned about how these changes will impact their ability to earn valuable travel rewards. Travelers are particularly interested in maximizing their miles before program changes take place next year and are looking for strategies that help them reach elite flyer levels.

In close relation to the free and discounted travel that awards programs offer, bargain travel is another category of information that is sought by consumers. The rise of travel deal websites, hotel bidding sites and flash deals via social media have created a group of consumers who spend time scouring the internet for the best possible travel deals.

New TSA rules related to demonstrating that electronic devices can be "turned on," in order to bring them on planes, has caused Americans to think more carefully about their electronics. Traveling with laptops, tablets, smartphones and other gadgets ranks high among discussed topics and will undoubtedly remain high in the future.

AMERICANS LOVE THE OPEN ROAD

Among the top 20 categories and unique to America's car-loving culture, the Road Trip is romanticized as the ultimate way to leave the world behind. Americans love the freedom that road trips offer, allowing travellers to explore new destinations and make fun side-trips, all without the need to book a reservation. 

Also in the top 20, Traveling with Family is a related topic which causes travellers to research family-friendly destinations, accommodations and restaurants. Experienced travellers know that careful planning is the best way to insure that the family vacation is fun and memorable.

Not surprisingly, Travel for Seniors is another topic that makes the top 20. As Americans stay active as they get older, they seek travel experiences that enrich their lives while providing accessibility to those with varying degrees of mobility.

*About the #HELPME observatory

In June 2013, Allianz Global Assistance launched an observatory of social networks in its main areas of activity, particularly the travel and automotive sectors. This platform is called, '#HELPME' and it analyses the impact of social networks, as well as the social and mobile dimension of digital tools, on the way in which consumers seek and find advice. This observatory of consumers' online habits and behaviours feeds into the development of new services implemented by the Allianz Global Assistance teams throughout the world, in response to new needs.

Methodology

In 2013, Allianz Global Assistance established the #HELPME observatory. After having deciphered Twitter usage by travellers, followed by interactions between drivers and car manufacturers through social networks, #HELPME unveils the results of its latest study: the concerns and topics of interest expressed by internet users in travel-related forums.

In order to find out how internet users surf the web to look for information on travel, several forums were selected from a search in Google, using the following search criteria: 'Forum + Tourism', 'Forum + Travel', and 'Forum + Holidays'. For each country, only the forums which ranked the highest (by Google) and which fulfilled to the following criteria were selected: popularity, presence of a dedicated tourism area, presence of cross-cutting topics, comments coming from a country's nationals.

The 5-10 forums selected were chosen depending on the size of the country and the results.

Several million comments addressing a wide variety of topics were posted on the selected forums and the analysis covered comments from a period of over five years. The study was conducted between 15 May and 15 June 2014 by Data Observer.

About Allianz Global Assistance

How can we help?

International leader in Assistance, Travel Insurance and health, life & home care services, today Allianz Global Assistance's global family counts more than 13 224 employees who live to help. They speak 58 different languages and work throughout the world with a network of 400,000 service providers and 180 correspondents. 250 million people, or 4% of the world's total population, benefit from its services, which the Group provides on all five continents.

Website: www.allianz-global-assistance.com

Follow Allianz Global Assistance on Twitter: http://twitter.com/allianzassist

Allianz Global Assistance USA

Allianz Global Assistance USA (AGA Service Company) is a leading consumer specialty insurance and assistance company. We insure 16 million customers annually and are best known for our Allianz Travel Insurance plans. In addition to travel insurance, Allianz Global Assistance USA offers event ticket protection, registration protection for endurance events and unique travel assistance services such as international medical assistance and concierge services. The company also serves as an outsource provider for in-bound callcenter services and claims administration for health insurers, property and casualty insurers, and credit card companies.

For more information about Allianz Travel Insurance plans, please visit allianztravelinsurance.com or Like us on Facebook at Facebook.com/AllianzTravelInsuranceUS.

The following files are available for download:

Contact information
Media Contact:
Daniel Durazo
804.673.7175

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Today, we have more data to manage than ever. We also have better algorithms that help us access our data faster. Cloud is the driving force behind many of the data warehouse advancements we have enjoyed in recent years. But what are the best practices for storing data in the cloud for machine learning and data science applications?
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
They say multi-cloud is coming, but organizations are leveraging multiple clouds already. According to a study by 451 Research, only 21% of organizations were using a single cloud. If you've found yourself unprepared for the barrage of cloud services introduced in your organization, you will need to change your approach to engaging with the business and engaging with vendors. Look at technologies that are on the way and work with the internal players involved to have a plan in place when the ine...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
CI/CD is conceptually straightforward, yet often technically intricate to implement since it requires time and opportunities to develop intimate understanding on not only DevOps processes and operations, but likely product integrations with multiple platforms. This session intends to bridge the gap by offering an intense learning experience while witnessing the processes and operations to build from zero to a simple, yet functional CI/CD pipeline integrated with Jenkins, Github, Docker and Azure...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...