News Feed Item

Allianz Global Assistance #HELPME Study

A Unique Overview of the Most Widely Discussed Travel-Related Topics by Internet Users in 11 Countries

RICHMOND, VA--(Marketwired - July 10, 2014) -

  • Allianz Global Assistance has collated the concerns and topics discussed by internet users from 11 countries (Australia, Austria, China, France, Germany, Italy, the Netherlands, Poland, Spain, United Kingdom, and the United States) in traveller forums in the past five years.
  • This study shows the great diversity of discussions among travellers, with 59 different themes featuring in the Top 10 of these 11 countries.
  • The top three most popular topics on both global and European levels are:  air transport, looking for a travel companion, and cruises. Economic concerns also feature, with lots of discussions on bargain travel, camping and loyalty programs.
  • In Europe, travellers also discuss travel agents, rights and laws abroad, and advice on travelling with children.
  • In the U.S., loyalty and mileage programs far outweighed other topics, including concerns about travel safety and security which came in second. Interest in air transportation/airlines and travel bargains were the third and fourth most discussed categories.

The study focuses on 11 countries: eight European countries (Austria, France, Germany, Italy, the Netherlands, Poland, Spain, and the United Kingdom) as well as Australia, China and the United States. For each of these countries, between five and ten travel forums were selected from the most highly ranked sites, featuring a total of several million comments over the five year period. A close analysis of these comments and their classification into different themes reveal the wide diversity of subjects and concerns which vary from one geographical area to another.

    World                     Europe                   U.S.A.                                                                                          
 1  Air transport and      1  Air transport and     1  Loyalty and mileage  
    Airlines                  Airlines                 programs                                                                                      
 2  Looking for a travel   2  Looking for a travel  2  Travel safety and    
    companion                 companion                security                                                                                       
 3  Sea travel and cruises 3  Sea travel and        3  Air transport and    
                              cruises                  airlines                                                                                      
 4  Bargain travel         4  Camping               4  Travel bargains                                                                                
 5  Camping                5  Travel agencies       5  Traveling with       
 6  Loyalty and mileage    6  Bargain travel        6  Food and restaurants 
 7  Travel agencies        7  Rights and laws       7  Car rental programs  
                                                       and partners                                                                                   
 8  Equipment              8  Travelling with       8  Travel news          
 9  Work, study and live   9  Equipment             9  Online travel        
    abroad                                             agencies                                                                                      
 10 Rights and laws        10 Photo/video           10 Equipment and gadgets                                                                          

"Once again, the #helpme observatory that we established a year ago is bursting with compelling information. It shows the incredible diversity of travel concerns and habits from one country to another. This observation is all the more interesting given that we live in a globalized world. The results show the extent to which it is important for international companies to address each market with humility and to understand its particularities, in order to be respond to everyone's needs," says Rémi Grenier, CEO of Allianz Global Assistance.


On average, the main concern for travellers from the 11 countries studied is air travel. They discuss airline companies and airplanes as well as airports. Several discussions also look at luggage (weight, size), objects not allowed on board, etc. This topic tops the list of themes discussed in Australia, Austria, Germany and the United Kingdom, while Americans are primarily concerned with airline companies' loyalty and mileage programs.

Travel forums are often used by women to seek a companion with whom they can travel safely, one who knows the destination country and can provide guidance and reassurance. These search terms are very common particularly in China, Italy, Spain and the Netherlands (amongst top results of the Top 10).

In light of economic pressure, cruises are also a widely discussed theme among travellers wishing to maintain full control over their budgets and to travel in comfortable conditions. However, although cruises are a point of interest for France, Germany and Italy, they do not feature in the Top 10 for the USA or Australia and feature only in 10th position in China. From a similar economic perspective, bargain travel, camping and how to get the most out of airline companies' loyalty programs take 4th, 5th and 6th place in the World Top 10. These topics are particularly discussed in the Netherlands and in Italy.

Travel agencies (7th) are the subject of highly animated discussions. Tourism professionals are certainly looking closely at these discussions, which offer them the best possible study of customer satisfaction and reputation.

Eighth in the World Top 10 is equipment (luggage, clothing, tents, etc.) which concerns many travellers who want to be comfortable but also want to travel light. This is particularly true for China and the United Kingdom.

Ninth in the World Top 10 (shared across several European countries) is moving abroad to study or work. Internet users (often young people) seek advice on studying, standards of living, accommodations, obtaining long-term visas, etc. This theme was seen in several European countries (France, Italy, the Netherlands) where people seek better economic conditions in rapidly developing countries.

The Top 10 finishes, quite naturally, with questions on local rights and laws: visas, ID papers, passport renewal, driving licenses, commercial possibilities, local taxes, etc.


Some discussion themes only appear in a single country. This is the case in China for questions on 'travelling with parents'. The French appear to be the only ones concerned with 'All-inclusive hotels and packages' and 'Bike tours'. The Americans ask questions about 'car rental' while the Polish are the only country to discuss 'mountain holidays' and 'holiday camps'. 'Safety and security' is a specific point of interest for Americans, while the Spanish ask questions about 'Guides, drivers and taxi drivers'. The British ask questions about 'weather and climate conditions'. An Italian particularity is 'holidays excluding air transportation'. Afraid of missing out on something interesting, Australians ask about 'must see' locations, while Austrians look for 'outstanding destinations' and Germans appear to be interested in 'diving'.


The Top 10 in Europe is significantly different from the World Top 10. Although the top three topics are the same (air transport, looking for a travel companion, cruises), camping moves up a place (4th) and travel agents moves up two notches (5th). Bargain travel moves from 4th to 6th, perhaps due the number of low-cost companies operating short and medium haul flights in Europe. Europeans are concerned about laws abroad (7th place) and travelling with children (8th place). Lastly, 'equipment' features as a vast topic which can be broken down into two categories: equipment in general (9th) and photo and video equipment in particular (10th).


In the U.S., the top three most discussed themes include loyalty and mileage programs, safety and security of travel, and air transportation and airlines.

Recent changes in airline mileage programs have undoubtedly been on the minds of frequent flyers who are concerned about how these changes will impact their ability to earn valuable travel rewards. Travelers are particularly interested in maximizing their miles before program changes take place next year and are looking for strategies that help them reach elite flyer levels.

In close relation to the free and discounted travel that awards programs offer, bargain travel is another category of information that is sought by consumers. The rise of travel deal websites, hotel bidding sites and flash deals via social media have created a group of consumers who spend time scouring the internet for the best possible travel deals.

New TSA rules related to demonstrating that electronic devices can be "turned on," in order to bring them on planes, has caused Americans to think more carefully about their electronics. Traveling with laptops, tablets, smartphones and other gadgets ranks high among discussed topics and will undoubtedly remain high in the future.


Among the top 20 categories and unique to America's car-loving culture, the Road Trip is romanticized as the ultimate way to leave the world behind. Americans love the freedom that road trips offer, allowing travellers to explore new destinations and make fun side-trips, all without the need to book a reservation. 

Also in the top 20, Traveling with Family is a related topic which causes travellers to research family-friendly destinations, accommodations and restaurants. Experienced travellers know that careful planning is the best way to insure that the family vacation is fun and memorable.

Not surprisingly, Travel for Seniors is another topic that makes the top 20. As Americans stay active as they get older, they seek travel experiences that enrich their lives while providing accessibility to those with varying degrees of mobility.

*About the #HELPME observatory

In June 2013, Allianz Global Assistance launched an observatory of social networks in its main areas of activity, particularly the travel and automotive sectors. This platform is called, '#HELPME' and it analyses the impact of social networks, as well as the social and mobile dimension of digital tools, on the way in which consumers seek and find advice. This observatory of consumers' online habits and behaviours feeds into the development of new services implemented by the Allianz Global Assistance teams throughout the world, in response to new needs.


In 2013, Allianz Global Assistance established the #HELPME observatory. After having deciphered Twitter usage by travellers, followed by interactions between drivers and car manufacturers through social networks, #HELPME unveils the results of its latest study: the concerns and topics of interest expressed by internet users in travel-related forums.

In order to find out how internet users surf the web to look for information on travel, several forums were selected from a search in Google, using the following search criteria: 'Forum + Tourism', 'Forum + Travel', and 'Forum + Holidays'. For each country, only the forums which ranked the highest (by Google) and which fulfilled to the following criteria were selected: popularity, presence of a dedicated tourism area, presence of cross-cutting topics, comments coming from a country's nationals.

The 5-10 forums selected were chosen depending on the size of the country and the results.

Several million comments addressing a wide variety of topics were posted on the selected forums and the analysis covered comments from a period of over five years. The study was conducted between 15 May and 15 June 2014 by Data Observer.

About Allianz Global Assistance

How can we help?

International leader in Assistance, Travel Insurance and health, life & home care services, today Allianz Global Assistance's global family counts more than 13 224 employees who live to help. They speak 58 different languages and work throughout the world with a network of 400,000 service providers and 180 correspondents. 250 million people, or 4% of the world's total population, benefit from its services, which the Group provides on all five continents.

Website: www.allianz-global-assistance.com

Follow Allianz Global Assistance on Twitter: http://twitter.com/allianzassist

Allianz Global Assistance USA

Allianz Global Assistance USA (AGA Service Company) is a leading consumer specialty insurance and assistance company. We insure 16 million customers annually and are best known for our Allianz Travel Insurance plans. In addition to travel insurance, Allianz Global Assistance USA offers event ticket protection, registration protection for endurance events and unique travel assistance services such as international medical assistance and concierge services. The company also serves as an outsource provider for in-bound callcenter services and claims administration for health insurers, property and casualty insurers, and credit card companies.

For more information about Allianz Travel Insurance plans, please visit allianztravelinsurance.com or Like us on Facebook at Facebook.com/AllianzTravelInsuranceUS.

The following files are available for download:

Contact information
Media Contact:
Daniel Durazo

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, will contrast how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He will show the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He will also have live demos of building immutable pipe...
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...