Welcome!

Blog Feed Post

Fusion Affinities: What is Consumerism?

Thursday 10 July, 2014
Bristol-based sales and marketing firm  Fusion Affinities discuss the pros and cons of consumerism and the impact big brands are having on small communities and their businesses. There have been many debates concerning consumerism and the ripple effect a big brand can have on the public after releasing a new product. With so much money put into creating a buzz around a brand and its products, many are asking whether purchase decisions are a truly free choice, or whether every purchase is influenced in some way. The brand that is almost impossible to ignore when discussing consumerism is technology giants Apple. No other brand in recent years have been able to reach the heights of Apple, with hundreds if not thousands of loyal consumers camping outside stores to get their hands on the newest iPhone. Apple is a powerhouse in branding and hype. In the ongoing Mac vs PC debate, macs are seen as current and cool and in many cases more expensive, yet despite this they have a massive consumer base willing to only part with their money for Apple products. The key to this may lie in their ability to expertly tap into the youth market. According to research those under 30 are still, be it subconsciously or not establishing their own identity and use brands with a similar outlook to theirs as a means to express themselves and connect to other like-minded people. It’s this fresh and innovative message that Apple embody that sets them apart from the competition who may be offering a similar product for less. This all may seem slightly negative, however there are some pros to consumerism and the effect products can have on people. As humans we are hard wired to be wary of change. A brand can’t survive on a positive message alone, it has to have a reliable product and service and by providing this brands are catering to peoples’ need for the familiar and gaining loyal happy customers in the process. It’s also important to recognise that the hype surrounding certain products isn’t always a bad thing. Many brands have a positive message such as promoting a healthy lifestyle or environmental concerns, and being brand leaders means being able to spread that message to a loyal audience. With pros and cons aside it’s hard to ignore the fact that small businesses have definitely felt the strain of big brands and the consumer pull they have. However with more people choosing to shop locally in recent months, thanks to well publicised scandals surrounding certain brands and chain stores, can  small businesses benefit from consumerism too? Small businesses are the heart of communities and their success is instantly reflected in their local area, with many a substantial part of their profits going back into the community through their work with other local businesses and local taxes. Fusion Affinities strongly support small enterprises and believe that they add a vibrancy and diversity to local high streets. With a growing trend in shopping locally it appears that now is the time for small businesses to establish themselves as an honest and relevant enterprise in order to attract the trend following consumers. Fusion Affinities believes the key to small businesses survival lies in ensuring they, much like the worldwide market leader, have a clear and current brand message. Through developing their brand, small businesses can reap the rewards of being a trusted and honest brand, whilst supporting their local community. This winning combination of brand values and community awareness is sure to appeal to many consumers and may even be enough to draw them away from the big brands. 

No media attached. Please contact Fusion Affinities Ltd for more information.


Distributed by http://www.pressat.co.uk/

Read the original blog entry...

Latest Stories
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
Did you know that you can develop for mainframes in Java? Or that the testing and deployment can be automated across mobile to mainframe? In his session at @DevOpsSummit at 20th Cloud Expo, Vaughn Marshall, Sr. Principal Product Owner at CA Technologies, will discuss and demo how increasingly teams are developing with agile methodologies using modern development environments and automating testing and deployments, mobile to mainframe.
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTred processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.