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SmartMetric, Maker of Biometric Activated Credit and Debit Cards, Reports Banks Are Badly Hurt by Credit Card Fraud With 23% of a Bank's Customers Leaving the Bank for Another Bank After the Customers Experience Credit Card Fraud

NEW YORK, NY -- (Marketwired) -- 07/11/14 -- SmartMetric, Inc. (OTCQB: SMME) -- SmartMetric reports that according to research by ACI International and the research company, the Aite Group, banks lose more than money from credit card fraud. They lose a large number of their customers as well. According to the joint ACI and Aite report, 23% of a bank's customers who experience card fraud move to another bank after being card fraud victims. "When you take into account that 1 in 4 bank credit card customers have experienced fraud over the past 5 years this amounts to a very large loss of customers for a Financial Institution," said SmartMetric President & CEO, Chaya Hendrick. "Banks as well as their customers benefit alike from increased credit card security," she said.

SmartMetric is a publicly traded technology company that has added a fingerprint scanner built inside EMV payment credit and debit chip cards thereby creating a second layer biometric authentication protection in defending against card fraud. The company is now actively marketing its technology to card issuing financial institutions around the World.

About SmartMetric, Inc.
SmartMetric, Inc. is a technology company that designs and engineers its own advanced products utilizing the company's expertise in miniaturizing electronics. The company has developed a miniature fingerprint self powered fingerprint scanner and reader that fits inside credit and identity cards that are at the center of SmartMetric Inc.'s advanced biometric products. For more information please visit www.smartmetric.com.

Safe Harbor Statement
Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.

CONTACT INFORMATION:

Investor Relations
EraStar, Inc.
(702) 480-9800

Company
SmartMetric, Inc.
Chaya Hendrick
Office: 702-990-3687
Direct: 786.269.2238
Email: [email protected]

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