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Science: Enhancing the 2014 FIFA World Cup™ Field of Play

While eyes from around the world are glued to athletes and the final of the 2014 FIFA World Cup™, another key player has emerged to contribute significantly to the event’s success: science. Dow technology solutions were used in 10 out of the 12 stadiums in Brazil that have hosted this year’s international soccer games, helping to create a cost-effective, more sustainable FIFA World Cup.

For fans and players, major innovations created a more enjoyable 2014 FIFA World Cup™ experience. Waterproofing materials provided efficient coverage against leaks and moisture in ramps, bleachers, stairs and ceilings, helping to keep fans dry. Odor-neutralizing technology for sports uniforms helped players stay fresher for longer, and encouraged the post-match tradition of exchanging uniforms. Easy-to-clean floors and insulated structural panels helped create a more durable and weather-resistant atmosphere to enhance fan and player comfort while decreasing energy consumption.

Learn more about the science and technology innovations used during events like the 2014 FIFA World Cup™. www.dow.com

About Dow

Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from the intersection of chemical, physical and biological sciences to help address many of the world's most challenging problems such as the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. Dow's integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 180 countries and in high growth sectors such as packaging, electronics, water, coatings and agriculture. In 2013, Dow had annual sales of more than $57 billion and employed approximately 53,000 people worldwide. The Company's more than 6,000 products are manufactured at 201 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

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