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Starz Offers Free Sampling of Series Premiere Episode of “Outlander” on TV and Online Beginning August 2
|By Business Wire
|July 11, 2014 04:45 PM EDT
Millions of “Outlander” fans…your time has nearly come. Starz announced
today details of an early opportunity to enjoy the first full episode of
the new STARZ Original Series, “Outlander,” beginning August 2. One of
the most widely-anticipated STARZ Original series, “Outlander” is
adapted from Diana Gabaldon’s international best-selling books and
executive produced by Ronald D. Moore (“Battlestar Galactica”). Free
sampling of the series premiere episode will be available with multiple
television and online platforms nationwide leading up to the worldwide
series premiere on August 9.
The “Outlander” sneak peek gives millions of fans the chance to watch
Episode 101: Sassenach* one week in advance of its premiere on
Saturday, August 9 at 9:00 pm ET/PT exclusively on STARZ. The first
eight episodes of the 16-episode first season will air over eight
consecutive Saturdays through September 27 with the second half
scheduled to continue in early 2015.
Approximately 82 million multichannel video households will have access
to the premiere episode via additional linear, on-demand and/or online
sampling opportunities on select cable, satellite and telco affiliates
in the United States as well as online through select websites including Starz.com/Outlander,
the Starz “Outlander” Twitter
page, the Starz YouTube
page, Starz “Outlander” Facebook
Page and the free STARZ PLAY app for all users in the United States.
"We've heard from fans the world over who are anxiously awaiting to see
how we’ve brought Claire and Jamie to life in what may possibly be the
most highly anticipated series in Starz history,” commented Starz CEO
Chris Albrecht prior to the company’s presentation at the Summer
Television Critics Association (TCA) Press Tour. “Our 'Outlander'
sampling strategy serves the dual purpose of giving early access to the
series premiere for those fans thirsting to watch it as soon as
possible, as well as providing a vehicle that introduces the STARZ
experience to prospective new subscribers who are eager to learn all
about this great new series."
Fans Interact at the “OutlanderCommunity.com” Microsite
Due to the popularity of the book series and the passionate fan base,
Starz recently launched the OutlanderCommunity.com
microsite giving fans a social destination which aggregates the latest
“Outlander” content across Facebook, Twitter, Instagram, Pinterest, fan
blogs and more. The platform promotes exclusive show content and deepens
the consumer’s connection with the show and fan community.
OutlanderCommunity.com enhances and complements the show, giving fans
the power to unite as a community and share Outlander with their friends.
The first 24 hours exploded with 138K+ page views with users spending an
average 4:05 on the site.
OutlanderCommunity.com features new and ongoing activities for users to
share via social media including the “I Love #Outlander Because…”
activity and an Apothecary Cabinet that allows users to explore the
plants and herbs used during the 1700s when modern medicine wasn’t
available. Users will find 14 different plants that were used to treat
everything from warts and corns to heart attacks and infection.
Starz also gives fans a chance to learn how to “Speak Outlander” with
the Gaelic Expert feature on the Starz YouTube page featuring cast
members from the set in Scotland. Twelve words and/or phrases are
featured in these lessons, including “Sassenach,” “Sàinte Mhath!” “Je
Suis Prest” and “Craigh na Dun.”
The “Outlander” series spans the genres of romance, science fiction,
history, and adventure in one epic tale. The series, adapted from Diana
Gabaldon’s international best-selling books by Ronald D. Moore
(“Battlestar Galactica,” “Star Trek: Deep Space Nine,” “Star Trek: The
Next Generation”), follows the story of Claire Randall (Caitriona
Balfe), a married combat nurse from 1945, who is mysteriously swept back
in time to 1743. Upon her arrival, she is immediately thrown into an
unknown world where her life is threatened. But when she is forced to
marry Jamie Fraser (Sam Heughan), a chivalrous and romantic young
Scottish warrior, a passionate relationship is ignited. Now, Claire's
heart is torn between two vastly different men in two irreconcilable
“Outlander” is produced by Tall Ship Productions, Story Mining & Supply
Company and Left Bank Pictures in association with Sony Pictures
*Sassenach - Outlander or foreigner; more specifically an English person.
Starz (NASDAQ: STRZA, STRZB) is a leading integrated global media and
entertainment company with operating units that provide premium
subscription video programming on domestic U.S. pay television channels
(Starz Networks), global content distribution (Starz Distribution) and
animated television and movie production (Starz Animation), www.starz.com.
Starz Networks is a leading provider of premium subscription video
programming through the flagship STARZ® and ENCORE®
pay TV networks which showcase premium original programming and movies
to U.S. multichannel video distributors, including cable operators,
satellite television providers, and telecommunications companies. As of
March 31, 2014, STARZ and ENCORE serve a combined 56.3 million
subscribers, including 21.9 million at STARZ, and 34.4 million at
ENCORE, making them the largest pair of premium flagship channels in the
U.S. STARZ® and ENCORE®, along with Starz
Networks’ third network MOVIEPLEX®, air over 1,000
movies monthly across 17 linear networks, complemented by On Demand and
authenticated online offerings through STARZ PLAY, ENCORE PLAY, and
MOVIEPLEX PLAY. Starz Distribution develops, produces and acquires
entertainment content, distributing it to consumers globally on DVD,
digital formats and traditional television. Starz Distribution’s home
video, digital media and worldwide distribution business units
distribute original programming content produced by Starz, as well as
entertainment content for itself and third parties. Starz Animation
produces animated TV and movie content for studios, networks,
distributors and audiences worldwide.
For high-resolution images and other press materials, please visit the
Starz Press Room at www.starz.mediaroom.com.
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