Click here to close now.




















Welcome!

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Linux Containers, Containers Expo Blog, @BigDataExpo

@CloudExpo: Article

Psst – the Cloud Is Easy

Just Make Sure Vendors Don't Get in the Way

Vendors know things.

They speak a special language, an information technology dialect that most small and midsize business owners can't fathom, but that they respect nonetheless - perhaps because it's indecipherable. These business owners are turning to experts, after all, since tech is something in which they don't specialize. They cut the vendor some slack; they reason that IT types aren't really proficient in their line of work, either.

What inspired this riff is "Complicating the Cloud," a recent, insightful article by industry guru Jeff Kaplan. Kaplan makes a number of trenchant points, many of them coalescing around the idea that the vendor community has a vested interest in complexity. That meshes with my belief that it really is easy to get into the cloud -- if the decision makers don't allow the vendors to make it difficult.

Here's what Kaplan has to say: "I have to admit that the cloud industry is doing a great job of making it increasingly difficult for... corporate decision makers to feel confident about making the move," he writes. "The initial success of the cloud movement has created a series of problems. First, there's the proliferation of players... some of whom rebrand or ‘cloud-wash' legacy systems for this new market... [They want to] join the ‘cloud rush,' [by] adding more solutions to their portfolios..." And these tendencies, as he sees them, have made migration to the cloud needlessly convoluted.

Precisely. The cloud has actually been a liberating force, breaking IT out of the exclusive domain of the geek intelligentsia. Users - real people, not professional technologists - can now deploy their own apps and manage their own security. Increasingly, they want to embrace cloud-hosted computing as the preferred way to maintain cost-effective, 24x7 support.

Some aspects of migration are, frankly, threatening to the old guard. Here and there, vendors and other members of the IT community have fostered misconceptions about security in the cloud - not in an effort to thwart migration but in a bid to control it. Fear fuels both confusion and dependence. Businesses may be committed to moving to the cloud, but not without clutching tight to a vendor who more than likely will overcharge and under-deliver.

In my view, the IT vendor's proper role is to showcase the powerful economic rationale for small and midsize businesses to get out of the practice of buying/maintaining hardware that is obsolete practically before the paint is dry. And then to set an example, through practical, customer-centric initiatives designed to simplify the cloud for SMBs - things like "onboarding" services, aimed at eliminating the fear factor from the cloud migration process.

The cloud may be easier than advertised but it isn't free. Still, compute horsepower is finally a virtual - or, perhaps more appropriately, a virtualization -- bargain. It's entirely possible for a small or midsize business to spend $10K a month and tap enough compute power to drive a 1,000-user company. That's less than the cost of hiring a single engineer. For those who've logged time in large enterprises, the prospect of living without a lifeline to the vendor is unthinkable. That was the conventional wisdom, anyway, but the market has expanded "downward," to entrepreneurial organizations that typically don't include line items for info tech professionals, other than a random consultant here and there.

The market is now awash in Infrastructure as a Service (IaaS) tools and technologies, empowering organizations that may lack traditional IT resources to still benefit of remarkably robust products and platforms - and perhaps gain a little independence from vendors. Savvy virtualization providers have already done the heavy lifting for small and midsize businesses, with solutions that businesses can deploy largely on their own. This class of vendor knows enough to stay out of the way. From a data management perspective, servers and prefab packages effectively take the place of IT professionals and mostly keep vendors on the sidelines -- a huge benefit for small and midsize businesses, a quantum leap toward improved ROI, and a ringing endorsement of, yes, "easy."

More Stories By Adam Stern

Adam Stern, founder and CEO of Infinitely Virtual, is an entrepreneur who saw the value of virtualization and cloud computing some six years ago. Stern’s company helps businesses move from obsolete hardware investments to an IaaS [Infrastructure as a Service] cloud platform, providing them the flexibility and scalability to transition select data operations from in-house to the cloud.

Stern founded Infinitely Virtual in 2007, to provide virtual dedicated server solutions to growing enterprises, offering what was essentially a cloud computing platform before the term existed Infinitely Virtual is a subsidiary of Santa Monica-based Altay Corporation, which Stern founded in 2003 to provide Windows, VMware and other service solutions to small and medium-size businesses.

Since 2007, Infinitely Virtual has grown exponentially through its offering affordable, customized cloud-based solutions, using the most sophisticated technology available. Host Review named the company to its list of “Top Ten Fastest Growing” enterprises in 2011 and it has made the list on a regular basis ever since. Stern is a firm believer in corporate responsibility. The company’s products and services feature low-power consumption and fit squarely within the green IT movement. As a provider -- and consumer - of cloud based services, Infinitely Virtual is committed to sustainability.

Stern holds a BS in business administration and management from Cal State, Northridge.

Latest Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. The DevOps approach is a way to increase business agility through collaboration, communication, and integration across different teams in the IT organization. In his session at DevOps Summit, Chris Van Tuin, Chief Technologist for the Western US at Red Hat, will discuss: The acceleration of application delivery for the business with DevOps
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...