Welcome!

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Linux Containers, Containers Expo Blog, @BigDataExpo

@CloudExpo: Article

Psst – the Cloud Is Easy

Just Make Sure Vendors Don't Get in the Way

Vendors know things.

They speak a special language, an information technology dialect that most small and midsize business owners can't fathom, but that they respect nonetheless - perhaps because it's indecipherable. These business owners are turning to experts, after all, since tech is something in which they don't specialize. They cut the vendor some slack; they reason that IT types aren't really proficient in their line of work, either.

What inspired this riff is "Complicating the Cloud," a recent, insightful article by industry guru Jeff Kaplan. Kaplan makes a number of trenchant points, many of them coalescing around the idea that the vendor community has a vested interest in complexity. That meshes with my belief that it really is easy to get into the cloud -- if the decision makers don't allow the vendors to make it difficult.

Here's what Kaplan has to say: "I have to admit that the cloud industry is doing a great job of making it increasingly difficult for... corporate decision makers to feel confident about making the move," he writes. "The initial success of the cloud movement has created a series of problems. First, there's the proliferation of players... some of whom rebrand or ‘cloud-wash' legacy systems for this new market... [They want to] join the ‘cloud rush,' [by] adding more solutions to their portfolios..." And these tendencies, as he sees them, have made migration to the cloud needlessly convoluted.

Precisely. The cloud has actually been a liberating force, breaking IT out of the exclusive domain of the geek intelligentsia. Users - real people, not professional technologists - can now deploy their own apps and manage their own security. Increasingly, they want to embrace cloud-hosted computing as the preferred way to maintain cost-effective, 24x7 support.

Some aspects of migration are, frankly, threatening to the old guard. Here and there, vendors and other members of the IT community have fostered misconceptions about security in the cloud - not in an effort to thwart migration but in a bid to control it. Fear fuels both confusion and dependence. Businesses may be committed to moving to the cloud, but not without clutching tight to a vendor who more than likely will overcharge and under-deliver.

In my view, the IT vendor's proper role is to showcase the powerful economic rationale for small and midsize businesses to get out of the practice of buying/maintaining hardware that is obsolete practically before the paint is dry. And then to set an example, through practical, customer-centric initiatives designed to simplify the cloud for SMBs - things like "onboarding" services, aimed at eliminating the fear factor from the cloud migration process.

The cloud may be easier than advertised but it isn't free. Still, compute horsepower is finally a virtual - or, perhaps more appropriately, a virtualization -- bargain. It's entirely possible for a small or midsize business to spend $10K a month and tap enough compute power to drive a 1,000-user company. That's less than the cost of hiring a single engineer. For those who've logged time in large enterprises, the prospect of living without a lifeline to the vendor is unthinkable. That was the conventional wisdom, anyway, but the market has expanded "downward," to entrepreneurial organizations that typically don't include line items for info tech professionals, other than a random consultant here and there.

The market is now awash in Infrastructure as a Service (IaaS) tools and technologies, empowering organizations that may lack traditional IT resources to still benefit of remarkably robust products and platforms - and perhaps gain a little independence from vendors. Savvy virtualization providers have already done the heavy lifting for small and midsize businesses, with solutions that businesses can deploy largely on their own. This class of vendor knows enough to stay out of the way. From a data management perspective, servers and prefab packages effectively take the place of IT professionals and mostly keep vendors on the sidelines -- a huge benefit for small and midsize businesses, a quantum leap toward improved ROI, and a ringing endorsement of, yes, "easy."

More Stories By Adam Stern

Adam Stern, founder and CEO of Infinitely Virtual, is an entrepreneur who saw the value of virtualization and cloud computing some six years ago. Stern’s company helps businesses move from obsolete hardware investments to an IaaS [Infrastructure as a Service] cloud platform, providing them the flexibility and scalability to transition select data operations from in-house to the cloud.

Stern founded Infinitely Virtual in 2007, to provide virtual dedicated server solutions to growing enterprises, offering what was essentially a cloud computing platform before the term existed Infinitely Virtual is a subsidiary of Santa Monica-based Altay Corporation, which Stern founded in 2003 to provide Windows, VMware and other service solutions to small and medium-size businesses.

Since 2007, Infinitely Virtual has grown exponentially through its offering affordable, customized cloud-based solutions, using the most sophisticated technology available. Host Review named the company to its list of “Top Ten Fastest Growing” enterprises in 2011 and it has made the list on a regular basis ever since. Stern is a firm believer in corporate responsibility. The company’s products and services feature low-power consumption and fit squarely within the green IT movement. As a provider -- and consumer - of cloud based services, Infinitely Virtual is committed to sustainability.

Stern holds a BS in business administration and management from Cal State, Northridge.

Latest Stories
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...