Welcome!

News Feed Item

Cloudwords Unveils Global Campaign Management Solution for Global Marketers

Newest Feature Delivers Unprecedented Globalization Management Capabilities, Enabling Marketers to Orchestrate Localized Multi-Channel Campaigns at Scale From a Single Dashboard

SAN FRANCISCO, CA -- (Marketwired) -- 07/14/14 -- Cloudwords, the first cloud-based marketing globalization platform, today announced Campaign Manager, a new enterprise-ready solution to provide marketers with a single strategic lens into all elements of multi-channel, multi-system, multilingual campaigns, programs and initiatives, allowing marketers to effectively plan, execute and track the localization of all marketing content required for successful global launches. By delivering a comprehensive view of all localization assets within one overarching campaign across geographies, departments, and customer touchpoints, Campaign Manager helps marketers optimize efficiencies and maximize global returns for their organizations.

For maximum engagement and revenue impact, marketers are developing personalized marketing experiences to better target their audiences. To engage consumers in global markets, content must also be localized in the audience's native language and be culturally relevant for the region. Marketers at enterprise organizations are challenged to localize all campaign content efficiently and effectively across communication channels and internal silos to fully take advantage of global revenue opportunities for their companies. With Cloudwords' cloud-based Campaign Manager, global marketers are able to strategically manage the entire localization process of all assets and channels concurrently across all departments and regions, and quickly view the information needed in one snapshot to ensure projects are progressing on time and on budget. By enabling marketers to wholly execute global campaigns more efficiently and in multiple languages concurrently, Campaign Manager increases productivity, decreases risks of project delays, and speeds time to market internationally.

"Marketers are on the frontline of revenue generation in today's enterprise organizations. They're increasingly responsible for generating the demand that ultimately translates into revenue, and if they're unable to market efficiently on a global scale, they're not capturing all of the revenue opportunities available to them," said Scott Yancey, CEO and Co-founder of Cloudwords. "Cloudwords' Campaign Manager was developed with the global enterprise marketer in mind. Campaign Manager is a one-of-a-kind solution that enables marketers to optimize their campaign globalization strategies to reach target audiences with localized messaging more quickly and in every market at the same time."

"Now more than ever, as organizations look beyond borders to engage new audiences, globalization is fundamental to growth and a key strategy to drive demand and increase revenue. Moreover, marketers are increasingly investing in technology to power their multi-channel campaigns and speed time to market. It's time marketers looked at globalization as a business process that can be optimized in the same way," said Dr. Natalie Petouhoff, Vice President and Principal Analyst at Constellation Research.

"Cloudwords' Campaign Manager simplifies the globalization of our team's marketing programs and enables us to plan and coordinate better for a multi-market campaign launch. Using the Campaign Manager dashboard, I have a comprehensive view of all projects associated with any campaign in all languages. I can quickly see which projects or languages are moving forward on time, and which are at risk of delays, and can easily manage the process to ensure all teams meet deadlines on schedule and on budget," said Jane Loop, Webmaster at Tangoe, Inc., a leading global provider of Connection Lifecycle Management software.

Cloudwords' marketing globalization platform optimizes the localization of all marketing content on a global scale, allowing users to easily translate marketing assets, shorten global go-to-market turnaround times, and engage multilingual audiences more effectively. Customers benefit from automated workflows, synchronized timelines, automatic alerts and improved collaboration across departments, teams, and vendors to enable project completion more efficiently and in less time.

To learn more about Cloudwords' Campaign Manager, visit www.cloudwords.com/campaign-manager.

About Cloudwords
Cloudwords accelerates content globalization at scale, dramatically reducing the cost, complexity and turnaround time required for the localization of all marketing content. Cloudwords' enterprise-ready cloud-based software enables organizations to go global faster, engage multilingual audiences more efficiently, and generate increased demand and revenue in less time. Delivering strategic integration capabilities for all leading marketing automation and content management systems, Cloudwords is an integral partner in the localization process for Fortune 500 and Global 2000 companies worldwide, including Honeywell, Marketo, McDonald's, Shazam and Verisign. Headquartered in San Francisco, Cloudwords is backed by Storm Ventures and Cloud computing visionaries such as Marc Benioff, founder of salesforce.com. Visit www.cloudwords.com for more information and join the global conversation on Twitter @CloudwordsInc.

Media Contact:
Sara Korolevich
Point Communications Group for Cloudwords
Email Contact
623.326.0881

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, will discuss new ways of thinking and the approaches needed to address the emerging challenges of securit...
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, discussed how a cloud designed for production operations not only helps accelerate developer inno...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great dea...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...