Welcome!

News Feed Item

Cloudwords Unveils Global Campaign Management Solution for Global Marketers

Newest Feature Delivers Unprecedented Globalization Management Capabilities, Enabling Marketers to Orchestrate Localized Multi-Channel Campaigns at Scale From a Single Dashboard

SAN FRANCISCO, CA -- (Marketwired) -- 07/14/14 -- Cloudwords, the first cloud-based marketing globalization platform, today announced Campaign Manager, a new enterprise-ready solution to provide marketers with a single strategic lens into all elements of multi-channel, multi-system, multilingual campaigns, programs and initiatives, allowing marketers to effectively plan, execute and track the localization of all marketing content required for successful global launches. By delivering a comprehensive view of all localization assets within one overarching campaign across geographies, departments, and customer touchpoints, Campaign Manager helps marketers optimize efficiencies and maximize global returns for their organizations.

For maximum engagement and revenue impact, marketers are developing personalized marketing experiences to better target their audiences. To engage consumers in global markets, content must also be localized in the audience's native language and be culturally relevant for the region. Marketers at enterprise organizations are challenged to localize all campaign content efficiently and effectively across communication channels and internal silos to fully take advantage of global revenue opportunities for their companies. With Cloudwords' cloud-based Campaign Manager, global marketers are able to strategically manage the entire localization process of all assets and channels concurrently across all departments and regions, and quickly view the information needed in one snapshot to ensure projects are progressing on time and on budget. By enabling marketers to wholly execute global campaigns more efficiently and in multiple languages concurrently, Campaign Manager increases productivity, decreases risks of project delays, and speeds time to market internationally.

"Marketers are on the frontline of revenue generation in today's enterprise organizations. They're increasingly responsible for generating the demand that ultimately translates into revenue, and if they're unable to market efficiently on a global scale, they're not capturing all of the revenue opportunities available to them," said Scott Yancey, CEO and Co-founder of Cloudwords. "Cloudwords' Campaign Manager was developed with the global enterprise marketer in mind. Campaign Manager is a one-of-a-kind solution that enables marketers to optimize their campaign globalization strategies to reach target audiences with localized messaging more quickly and in every market at the same time."

"Now more than ever, as organizations look beyond borders to engage new audiences, globalization is fundamental to growth and a key strategy to drive demand and increase revenue. Moreover, marketers are increasingly investing in technology to power their multi-channel campaigns and speed time to market. It's time marketers looked at globalization as a business process that can be optimized in the same way," said Dr. Natalie Petouhoff, Vice President and Principal Analyst at Constellation Research.

"Cloudwords' Campaign Manager simplifies the globalization of our team's marketing programs and enables us to plan and coordinate better for a multi-market campaign launch. Using the Campaign Manager dashboard, I have a comprehensive view of all projects associated with any campaign in all languages. I can quickly see which projects or languages are moving forward on time, and which are at risk of delays, and can easily manage the process to ensure all teams meet deadlines on schedule and on budget," said Jane Loop, Webmaster at Tangoe, Inc., a leading global provider of Connection Lifecycle Management software.

Cloudwords' marketing globalization platform optimizes the localization of all marketing content on a global scale, allowing users to easily translate marketing assets, shorten global go-to-market turnaround times, and engage multilingual audiences more effectively. Customers benefit from automated workflows, synchronized timelines, automatic alerts and improved collaboration across departments, teams, and vendors to enable project completion more efficiently and in less time.

To learn more about Cloudwords' Campaign Manager, visit www.cloudwords.com/campaign-manager.

About Cloudwords
Cloudwords accelerates content globalization at scale, dramatically reducing the cost, complexity and turnaround time required for the localization of all marketing content. Cloudwords' enterprise-ready cloud-based software enables organizations to go global faster, engage multilingual audiences more efficiently, and generate increased demand and revenue in less time. Delivering strategic integration capabilities for all leading marketing automation and content management systems, Cloudwords is an integral partner in the localization process for Fortune 500 and Global 2000 companies worldwide, including Honeywell, Marketo, McDonald's, Shazam and Verisign. Headquartered in San Francisco, Cloudwords is backed by Storm Ventures and Cloud computing visionaries such as Marc Benioff, founder of salesforce.com. Visit www.cloudwords.com for more information and join the global conversation on Twitter @CloudwordsInc.

Media Contact:
Sara Korolevich
Point Communications Group for Cloudwords
Email Contact
623.326.0881

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...