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Time Inc.’s Sports Illustrated Launches FanNation
|By Business Wire
|July 14, 2014 08:12 AM EDT
Time Inc./Sports Illustrated presents FanNation, an innovative
platform for daily fantasy gameplay available on mobile devices and the
Web. FanNation will feature a suite of daily games devoted to the four
major professional sports and give fans the ability to play for bragging
rights, as well as cash prizes. Baseball Throwdown is the first
new game in the series and play begins today online at fannation.si.com.
The FanNation app is available as a free download from the App StoreSM
on iPhone®, iPad® and iPod® touch.
Sports Illustrated has partnered with California based TopLine
Game Labs to power the FanNation app which is the latest mobile product
introduced by Time Inc. for SI. On June 23, the SI Digital team
introduced the new www.si.com
platform and that was followed by the June 25 world premiere of 120
Sports - the all-sports, live-streaming digital video network from
Time Inc., MLB Advanced Media, the NHL, PGA Tour, Silver Chalice and
“Innovation is the hallmark of Sports Illustrated, and we’ve been
exciting our fans and clients with a series of new franchises and
innovations,” said Brendan Ripp, Sports Illustrated Vice
President and Publisher. “We’re building tremendous momentum for the
franchise and will continue to expand our business with new SI products
“This is an extraordinary period for Sports Illustrated, a
perfect storm of sorts, where we have completely reengineered the mobile
DNA of the brand,” said Jim DeLorenzo SI Digital VP and GM. “Daily
Fantasy is booming, and together with our partners at TopLine Game Labs,
we’ve created a mobile game that’s easy to play with your entire social
The number of fantasy sports participants in the U.S. and Canada has
risen to more than 41 million, according to new research conducted by
Ipso Public Affairs, which was released by the Fantasy Sports Trade
Association on June 18, 2014. This represents a 13% gain from the
results of a '12 study, and 25% increase from the same survey in '10.
Among the drivers of the steady, continued increase are mobile-based and
daily fantasy games.
Created exclusively for Sports Illustrated, Baseball Throwdown offers
quick-to-play, head-to-head format in which fans can challenge
friends or random opponents to contests via text, email, or post to
Facebook and Twitter. Each contest lasts for one day and is tied to that
day’s scheduled professional baseball games. By centering the contests
on one day’s worth of games, fans must leverage their baseball knowledge
of specific matchups, such as a hitter’s performance against a specific
pitcher, rather than relying on seasonal average.
"We're very excited to be working with Sports Illustrated to
help bring innovative daily fantasy sports games to their fans. Jim and
his team at SI have a shared creative vision with TopLine and we
couldn't ask for a better partner,” said David Geller, CEO TopLine Game
Baseball Throwdown is played by creating a roster made up of
three major league players -- pitcher, infielder, and outfielder -- who
the fan believes will exceed their stat projections for that day’s game.
The fan that accepts a challenge must select three players as well, but
cannot choose any players already selected by their opponent.
Sports Illustrated is one of the world’s most respected media brands and
a part of the Time Inc. portfolio of brands. Launched in 1954, the
property now features a collection of category leading products and
franchises including the flagship weekly magazine, a top 10 sports
website (si.com); SI Swimsuit, The MMQB; Planet Futbol; SI Now; SI Golf
Group; Extra Mustard; SI Edge, SI Kids and FanNation. It is also a core
partner to the new 120 Sports, live, digital programming network.
About TopLine Game Labs
TopLine Game Labs is a technology company with a mission to create
revolutionary social gaming experiences that power fan and brand
engagement. TopLine is led by industry veteran David Geller and a team
of technologists, designers, and product development specialists with
deep experience developing consumer products at Apple, DreamWorks
Animation, Live Nation, Salesforce, and Yahoo!. TopLine Game Labs’
engineers have over 30 years of combined experience in architecting
robust, stable gaming platforms that dynamically scale to deliver
optimized presentation layers across any device: desktop, mobile, or
tablet. TopLine architects technology platforms that power social games
and apps to deliver fan engagement for both small and large brands
across sports, entertainment, finance and other lifestyle categories.
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