Welcome!

News Feed Item

Prompt Launches New Social Media Division and New Social Listening Service

Prompt, a transatlantic technology PR and digital coaching agency, has launched a new social media division and service called Prompt Social.

Prompt Social analyzes discussions across Twitter, Facebook, LinkedIn, Instagram, YouTube and Google+ and provides business-relevant actions relating to customers, competitors and target audiences. It is based on several technologies and processes including a database of 300 billion tweets, computer learning and advanced linguistics, sophisticated hashtag analysis and site-specific tools to work with sites such as LinkedIn to measure attitudes across billions of social interactions and provide relevant business- data to B2B and B2C marketers.

The new social analysis and listening services will be sold to brands and businesses keen to understand the conversations, sentiment, attitudes and opportunities presented to them by consumers, users and citizens. The service enables planning before product launches, pre- during and post-event analysis, business-relevant social media metrics and campaign impact analysis.

Prompt Social’s new service utilizes technologies and tools with a methodology that scales to handle the volume, variety and pace of social media. The output is actionable analysis for brands, businesses and vendors based on genuine conversations that are being shared on social media platforms.

The social listening service will give marketers and organizations the ability to:

  • Understand what consumers, citizens and prospects are discussing
  • Measure marketing campaign effectiveness and reach and report on market attitudes for new products, marketing campaigns and marketing activities
  • Make sense of the sheer volume of social media data
  • Modify their conversations, products, services or customer services to build trust, engage and drive revenue opportunities
  • Gauge real-time customer sentiment about specific services, campaigns, events and promotions
  • Identify key social influencers and the most effective ways to leverage them

“The volume and pace of social media continues to increase which means it’s difficult to filter out the noise and understand what is really relevant to your product, event, campaign or business,” said Hazel Butters, CEO, Prompt. “There are brands and companies spending millions on campaigns, but not setting aside any thought or budget to evaluate the discussions of target audiences beforehand, or measure the effectiveness of their campaign – it’s nonsensical. It’s like spending a fortune on a focus group, then never asking them a single question.”

“Prompt Social is the solution for organizations to navigate vast amounts of unstructured, user-generated yet blatantly honest social media data to find meaning and context through the who, what, when, where, why and how – all straight from the horse’s mouth."

For more information about Prompt Social, please click here or email [email protected].

About Prompt

Prompt has three divisions: Prompt PR, Prompt Social and Prompt>Ed.

Prompt PR is a digital PR agency that enables marketers and entrepreneurs to increase sales and marketing effectiveness. Specialising in innovative markets including technology, green tech and sustainability, Prompt PR helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programs. www.prompt-pr.com

Prompt>Ed provides technology coaching in WordPress, Magento and HTML5. Providing weekly coaching support on top of online classroom content Prompt>Ed builds confidence and skills in controlling online content for small business and corporate teams. Its flagship 60-day WordPress coaching course teaches small businesses & corporate teams in the US and the UK to communicate effectively online to share, grow, engage and sell. www.prompt-ed.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data. Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...