Welcome!

News Feed Item

Prompt Launches New Social Media Division and New Social Listening Service

Prompt, a transatlantic technology PR and digital coaching agency, has launched a new social media division and service called Prompt Social.

Prompt Social analyzes discussions across Twitter, Facebook, LinkedIn, Instagram, YouTube and Google+ and provides business-relevant actions relating to customers, competitors and target audiences. It is based on several technologies and processes including a database of 300 billion tweets, computer learning and advanced linguistics, sophisticated hashtag analysis and site-specific tools to work with sites such as LinkedIn to measure attitudes across billions of social interactions and provide relevant business- data to B2B and B2C marketers.

The new social analysis and listening services will be sold to brands and businesses keen to understand the conversations, sentiment, attitudes and opportunities presented to them by consumers, users and citizens. The service enables planning before product launches, pre- during and post-event analysis, business-relevant social media metrics and campaign impact analysis.

Prompt Social’s new service utilizes technologies and tools with a methodology that scales to handle the volume, variety and pace of social media. The output is actionable analysis for brands, businesses and vendors based on genuine conversations that are being shared on social media platforms.

The social listening service will give marketers and organizations the ability to:

  • Understand what consumers, citizens and prospects are discussing
  • Measure marketing campaign effectiveness and reach and report on market attitudes for new products, marketing campaigns and marketing activities
  • Make sense of the sheer volume of social media data
  • Modify their conversations, products, services or customer services to build trust, engage and drive revenue opportunities
  • Gauge real-time customer sentiment about specific services, campaigns, events and promotions
  • Identify key social influencers and the most effective ways to leverage them

“The volume and pace of social media continues to increase which means it’s difficult to filter out the noise and understand what is really relevant to your product, event, campaign or business,” said Hazel Butters, CEO, Prompt. “There are brands and companies spending millions on campaigns, but not setting aside any thought or budget to evaluate the discussions of target audiences beforehand, or measure the effectiveness of their campaign – it’s nonsensical. It’s like spending a fortune on a focus group, then never asking them a single question.”

“Prompt Social is the solution for organizations to navigate vast amounts of unstructured, user-generated yet blatantly honest social media data to find meaning and context through the who, what, when, where, why and how – all straight from the horse’s mouth."

For more information about Prompt Social, please click here or email [email protected].

About Prompt

Prompt has three divisions: Prompt PR, Prompt Social and Prompt>Ed.

Prompt PR is a digital PR agency that enables marketers and entrepreneurs to increase sales and marketing effectiveness. Specialising in innovative markets including technology, green tech and sustainability, Prompt PR helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programs. www.prompt-pr.com

Prompt>Ed provides technology coaching in WordPress, Magento and HTML5. Providing weekly coaching support on top of online classroom content Prompt>Ed builds confidence and skills in controlling online content for small business and corporate teams. Its flagship 60-day WordPress coaching course teaches small businesses & corporate teams in the US and the UK to communicate effectively online to share, grow, engage and sell. www.prompt-ed.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...