|By Marketwired .||
|July 14, 2014 09:36 AM EDT||
NEW YORK, NY -- (Marketwired) -- 07/14/14 -- Innovative virtual data room provider ansarada today launched Version 2.0 of its M&A Game app six months after it burst onto the gaming scene to global acclaim.
Packed with an abundance of new features and challenges, the ansarada M&A Game Version 2.0 is bigger, better and bolder. It's been built to test the business savvy of even the best dealmakers among the game's loyal fan base of more than 13,000 players around the world.
ansarada CEO, Sam Riley, said: "The response we've had to the M&A Game since we launched in January has been phenomenal. We have been blown away by the numbers of people around the world who have become big fans of the game. This update is based on what the games top players wanted to see.
"We've launched Version 2.0 to give existing players a whole new angle on the game, most notably the chance to improve the companies they acquire in building their empire."
New features built into Phase 2 include:
- Business upgrades -- Improve the performance of your businesses with Management Training, re-branding, Customer Loyalty Programs and other options
- Varying economic conditions -- just to shake things up you may have to navigate a global financial crisis or two!
- Chance events -- make a choice, it's your call, but the outcomes might not be what you're expecting
- Shop items -- Pimp out your empire with a private jet, or a super yacht, or both if you are financially equipped
- Customized headquarters -- No respectable mogul wants to operate from a boring office! Relocate your HQ to an under ocean lair... or even the moon
- Represent your country on a new global leaderboard
Since it was launched in January this year, M&A Game players globally have accounted for more than 138,000 sessions, with total screen views amounting to 9.5 million.
The game has proven a huge hit in the USA, with just over one third of all players worldwide, followed by Australia, the UK and Canada.
Players from countries as diverse as Japan, Indonesia, France, Singapore and Germany have also taken a keen interest.
Designed to test the deal-making skills of investment bankers, analysts, lawyers, accountants -- or anyone with an interest in the cut throat business of mergers and acquisitions -- the ansarada M&A Game creates M&A scenarios where role-playing gamers pit their business wits against hostile sellers and fiercely competitive bidders.
Players create their own customized avatar, and choose a name for their corporation.
They then start building their empire with a portfolio of companies from across industry sectors by buying, selling or merging, and along the way amass a fortune to get onto the coveted leader board ahead of colleagues and competitors around the globe.
The M&A Game has been developed for ansarada by leading Australian play agency 3RDSENSE.
Back in 2005, a software developer and two accountants needed a data room, but were frustrated by the products in the market. Joining forces with an entrepreneur, they set out to make something significantly and remarkably better. The result is ansarada, a pioneering global provider of virtual data rooms, and the world's only host and builder of data rooms designed exclusively for mergers and acquisitions (M&A). ansarada is dedicated to making life easier for everyone involved with M&A, and in particular to making the due diligence process as simple as possible for M&A dealmakers. ansarada has built its data rooms using its own proprietary technology, and is committed to the highest levels of service, security, integrity and to ensuring successful outcomes for clients. The company has offices in Australia, Europe, USA, Hong Kong and South Africa.
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