News Feed Item

Mblox Acquires CardBoardFish and Zoove

Today, Mblox announces the completion of two acquisitions: next-generation, mobile messaging provider CardBoardFish and StarStar service provider Zoove. The agreements bring together the mobile messaging industry’s leaders in scale and scalability while extending the Mblox product line to add new voice and messaging features for its reseller partners and direct clients. Financial terms of the acquisitions will not be disclosed.

Mblox is the largest, independent application-to-person (A2P) SMS provider in the world with more than 100 direct commercial carrier and operator connections. The breadth of Mblox’s connections gives the company the highest quality and largest reach in what has become an increasingly fragmented industry. Over the past 15 years, CardBoardFish has developed a state-of-the-art, highly automated A2P messaging platform that offers industry-leading security, reliability and service levels. CardBoardFish is also registered as a mobile operator in several countries and owns number ranges in many more, which combined with its own Short Message Service Centers (SMSCs), expands mBlox’s commercial flexibility in how it delivers messages.

The addition of CardBoardFish’s next generation platform provides a clear migration path for legacy Mblox customers with a host of new features, even greater resilience and enhanced usability. Finally, the expanded capacity gives Mblox the scale and additional routes to deliver the most A2P messages per year than any other provider in the world.

Zoove is the exclusive provider of StarStar numbers in the U.S. The acquisition will expand Mblox’s services and enhance the way it assists brands in communicating with their customers on mobile phones. The move supports Mblox’s vision to have a greater share of communications that converge on the mobile device, including messaging, voice, email, push and web. StarStar numbers also work well with Mblox’s focus on mobile CRM, facilitating two-factor authentication, delivering customer support and offering an industry leading solution to accelerate ‘opt-in database’ enrollment.

Tom Cotney will remain the CEO of Mblox. CardBoardFish technical founder Allister Collins will remain with the company and serve as chief architect of the messaging platform, and CardBoardFish operations founder Ben Fitter will serve as a consultant to Mblox for the foreseeable future. Zoove CEO Joe Gillespe will join Mblox’s Advisory Board, and Zoove founder Tim Jemison will remain as a consultant to Mblox.

“These acquisitions extend our lead in A2P messaging by offering two things our customers have asked for – additional ways to have a relevant dialogue with consumers and an even greater international reach than we have today,” said Cotney. “The Zoove platform is immediately available to Mblox customers and the expanded features and reach via CardBoardFish will be available at the end of this month.”

For Mblox current customers and prospects, the CardBoardFish platform enables faster onboarding, enhanced message routing capability, and more sophisticated monitoring with a suite of online support tools. CardBoardFish customers will benefit from Mblox’s large network of direct connectivity and greater buying power.

“By joining Mblox, our customers and employees will have significant opportunities for growth,” said CardBoardFish founder Allister Collins. “We’re excited to bring Mblox customers onto our platform and help them achieve their messaging goals.”

Additionally, Mblox is expanding its capabilities to include multimedia messaging services (MMS) for its U.S. customers, giving reach to nearly 300 million tier one mobile subscribers. Mblox’s customers can send and receive SMS and MMS messages using the same common short code, allowing them greater flexibility in creating unique and personalized communications.

Mblox is also launching a new corporate identity that embraces the forward-looking, innovative nature of today’s messaging environment. “Messaging is no longer just about sending and receiving SMS, and the new Mblox identity highlights messaging solutions as the building blocks of mobile – a jumping-off point for creating an ongoing dialog with consumers,” said Cotney. “Mblox is now better prepared to support the mission-critical use of mobile handsets and tablets to serve consumers in a 24x7 world.”

Pillar Capital Advisors served as exclusive financial advisor to mBlox related to the CardBoardFish transaction. Catapult Advisors served as exclusive financial advisor to mBlox on the Zoove transaction.

About Mblox

Mblox is the largest independent application-to-person (A2P) mobile messaging provider in the world, trusted by more companies to carry their mission-critical traffic than any other service. As the industry’s most experienced Tier One SMS aggregator, Mblox specializes in the unique demands of large-scale mobile messaging programs and are known for providing reliable, uncompromising connections. By creating positive brand experiences, Mblox helps clients transform numbers into profitable relationships with their customers.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
@DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises - and delivering real results.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
"We started a Master of Science in business analytics - that's the hot topic. We serve the business community around San Francisco so we educate the working professionals and this is where they all want to be," explained Judy Lee, Associate Professor and Department Chair at Golden Gate University, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...