Welcome!

News Feed Item

Mblox Acquires CardBoardFish and Zoove

Today, Mblox announces the completion of two acquisitions: next-generation, mobile messaging provider CardBoardFish and StarStar service provider Zoove. The agreements bring together the mobile messaging industry’s leaders in scale and scalability while extending the Mblox product line to add new voice and messaging features for its reseller partners and direct clients. Financial terms of the acquisitions will not be disclosed.

Mblox is the largest, independent application-to-person (A2P) SMS provider in the world with more than 100 direct commercial carrier and operator connections. The breadth of Mblox’s connections gives the company the highest quality and largest reach in what has become an increasingly fragmented industry. Over the past 15 years, CardBoardFish has developed a state-of-the-art, highly automated A2P messaging platform that offers industry-leading security, reliability and service levels. CardBoardFish is also registered as a mobile operator in several countries and owns number ranges in many more, which combined with its own Short Message Service Centers (SMSCs), expands mBlox’s commercial flexibility in how it delivers messages.

The addition of CardBoardFish’s next generation platform provides a clear migration path for legacy Mblox customers with a host of new features, even greater resilience and enhanced usability. Finally, the expanded capacity gives Mblox the scale and additional routes to deliver the most A2P messages per year than any other provider in the world.

Zoove is the exclusive provider of StarStar numbers in the U.S. The acquisition will expand Mblox’s services and enhance the way it assists brands in communicating with their customers on mobile phones. The move supports Mblox’s vision to have a greater share of communications that converge on the mobile device, including messaging, voice, email, push and web. StarStar numbers also work well with Mblox’s focus on mobile CRM, facilitating two-factor authentication, delivering customer support and offering an industry leading solution to accelerate ‘opt-in database’ enrollment.

Tom Cotney will remain the CEO of Mblox. CardBoardFish technical founder Allister Collins will remain with the company and serve as chief architect of the messaging platform, and CardBoardFish operations founder Ben Fitter will serve as a consultant to Mblox for the foreseeable future. Zoove CEO Joe Gillespe will join Mblox’s Advisory Board, and Zoove founder Tim Jemison will remain as a consultant to Mblox.

“These acquisitions extend our lead in A2P messaging by offering two things our customers have asked for – additional ways to have a relevant dialogue with consumers and an even greater international reach than we have today,” said Cotney. “The Zoove platform is immediately available to Mblox customers and the expanded features and reach via CardBoardFish will be available at the end of this month.”

For Mblox current customers and prospects, the CardBoardFish platform enables faster onboarding, enhanced message routing capability, and more sophisticated monitoring with a suite of online support tools. CardBoardFish customers will benefit from Mblox’s large network of direct connectivity and greater buying power.

“By joining Mblox, our customers and employees will have significant opportunities for growth,” said CardBoardFish founder Allister Collins. “We’re excited to bring Mblox customers onto our platform and help them achieve their messaging goals.”

Additionally, Mblox is expanding its capabilities to include multimedia messaging services (MMS) for its U.S. customers, giving reach to nearly 300 million tier one mobile subscribers. Mblox’s customers can send and receive SMS and MMS messages using the same common short code, allowing them greater flexibility in creating unique and personalized communications.

Mblox is also launching a new corporate identity that embraces the forward-looking, innovative nature of today’s messaging environment. “Messaging is no longer just about sending and receiving SMS, and the new Mblox identity highlights messaging solutions as the building blocks of mobile – a jumping-off point for creating an ongoing dialog with consumers,” said Cotney. “Mblox is now better prepared to support the mission-critical use of mobile handsets and tablets to serve consumers in a 24x7 world.”

Pillar Capital Advisors served as exclusive financial advisor to mBlox related to the CardBoardFish transaction. Catapult Advisors served as exclusive financial advisor to mBlox on the Zoove transaction.

About Mblox

Mblox is the largest independent application-to-person (A2P) mobile messaging provider in the world, trusted by more companies to carry their mission-critical traffic than any other service. As the industry’s most experienced Tier One SMS aggregator, Mblox specializes in the unique demands of large-scale mobile messaging programs and are known for providing reliable, uncompromising connections. By creating positive brand experiences, Mblox helps clients transform numbers into profitable relationships with their customers.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and micro services. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your contain...
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...