Welcome!

News Feed Item

Mblox Acquires CardBoardFish and Zoove

Today, Mblox announces the completion of two acquisitions: next-generation, mobile messaging provider CardBoardFish and StarStar service provider Zoove. The agreements bring together the mobile messaging industry’s leaders in scale and scalability while extending the Mblox product line to add new voice and messaging features for its reseller partners and direct clients. Financial terms of the acquisitions will not be disclosed.

Mblox is the largest, independent application-to-person (A2P) SMS provider in the world with more than 100 direct commercial carrier and operator connections. The breadth of Mblox’s connections gives the company the highest quality and largest reach in what has become an increasingly fragmented industry. Over the past 15 years, CardBoardFish has developed a state-of-the-art, highly automated A2P messaging platform that offers industry-leading security, reliability and service levels. CardBoardFish is also registered as a mobile operator in several countries and owns number ranges in many more, which combined with its own Short Message Service Centers (SMSCs), expands mBlox’s commercial flexibility in how it delivers messages.

The addition of CardBoardFish’s next generation platform provides a clear migration path for legacy Mblox customers with a host of new features, even greater resilience and enhanced usability. Finally, the expanded capacity gives Mblox the scale and additional routes to deliver the most A2P messages per year than any other provider in the world.

Zoove is the exclusive provider of StarStar numbers in the U.S. The acquisition will expand Mblox’s services and enhance the way it assists brands in communicating with their customers on mobile phones. The move supports Mblox’s vision to have a greater share of communications that converge on the mobile device, including messaging, voice, email, push and web. StarStar numbers also work well with Mblox’s focus on mobile CRM, facilitating two-factor authentication, delivering customer support and offering an industry leading solution to accelerate ‘opt-in database’ enrollment.

Tom Cotney will remain the CEO of Mblox. CardBoardFish technical founder Allister Collins will remain with the company and serve as chief architect of the messaging platform, and CardBoardFish operations founder Ben Fitter will serve as a consultant to Mblox for the foreseeable future. Zoove CEO Joe Gillespe will join Mblox’s Advisory Board, and Zoove founder Tim Jemison will remain as a consultant to Mblox.

“These acquisitions extend our lead in A2P messaging by offering two things our customers have asked for – additional ways to have a relevant dialogue with consumers and an even greater international reach than we have today,” said Cotney. “The Zoove platform is immediately available to Mblox customers and the expanded features and reach via CardBoardFish will be available at the end of this month.”

For Mblox current customers and prospects, the CardBoardFish platform enables faster onboarding, enhanced message routing capability, and more sophisticated monitoring with a suite of online support tools. CardBoardFish customers will benefit from Mblox’s large network of direct connectivity and greater buying power.

“By joining Mblox, our customers and employees will have significant opportunities for growth,” said CardBoardFish founder Allister Collins. “We’re excited to bring Mblox customers onto our platform and help them achieve their messaging goals.”

Additionally, Mblox is expanding its capabilities to include multimedia messaging services (MMS) for its U.S. customers, giving reach to nearly 300 million tier one mobile subscribers. Mblox’s customers can send and receive SMS and MMS messages using the same common short code, allowing them greater flexibility in creating unique and personalized communications.

Mblox is also launching a new corporate identity that embraces the forward-looking, innovative nature of today’s messaging environment. “Messaging is no longer just about sending and receiving SMS, and the new Mblox identity highlights messaging solutions as the building blocks of mobile – a jumping-off point for creating an ongoing dialog with consumers,” said Cotney. “Mblox is now better prepared to support the mission-critical use of mobile handsets and tablets to serve consumers in a 24x7 world.”

Pillar Capital Advisors served as exclusive financial advisor to mBlox related to the CardBoardFish transaction. Catapult Advisors served as exclusive financial advisor to mBlox on the Zoove transaction.

About Mblox

Mblox is the largest independent application-to-person (A2P) mobile messaging provider in the world, trusted by more companies to carry their mission-critical traffic than any other service. As the industry’s most experienced Tier One SMS aggregator, Mblox specializes in the unique demands of large-scale mobile messaging programs and are known for providing reliable, uncompromising connections. By creating positive brand experiences, Mblox helps clients transform numbers into profitable relationships with their customers.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.