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Consumer Personal Appearances: Grooming Routines, Beauty and Apparel Purchases Highlighted in Latest Survey Data

CHICAGO, ILLINOIS -- (Marketwired) -- 07/15/14 -- Market Research Company Euromonitor International released today global consumer survey results relating to apparel, beauty and grooming, as well as a comprehensive survey report on these findings.

Consumers worldwide spend a considerable amount of time, effort, and money on improving their external appearance. According to Euromonitor International data, global sales of the skin care market totaled over US $107 billion in 2013 and the hair care market totaled US $77 billion. Both industries are expected to grow over 20% between 2014 and 2018, which fuels the argument that consumers are willing to pay for products that help them look their best.

The grooming habits and style of each consumer have a huge impact on the range of beauty and personal care products, apparel and accessories they choose to buy. Therefore, it is important for companies and retailers in those respective industries to understand the attitudes and grooming preferences motivating customers when they visit the shopping mall, drugstore or online retailers.

Earlier this year, Euromonitor polled over 6,600 consumers in over 16 different countries, asking respondents a range of questions related to their attitudes towards style and appearance, grooming habits, purchase frequency and responsibility, and approach to the buying process. Understanding these consumer preferences and behaviours helps companies and brands better identify trends and target key consumer segments, whether determined by gender, region, or even level of effort put into external appearance.

For example, China represents the only market in which respondents favored stylish over practical clothing, according to the survey results. Chinese online consumers are also more likely to shop at luxury boutiques than at discount stores and prefer to wear brand-name clothing and shoes.

"Understanding consumers' style and their beauty and personal care routines enables companies to develop enticing products that better fulfill buyers' needs," explains Survey Manager, Eileen Bevis, "This latest survey also helps companies and brands better understand a customer's path to purchase, offering opportunities to create strategic marketing plans."

To download a complimentary extract of the survey, please visit: http://go.euromonitor.com/extract-global-consumer-survey-results-apparel-beauty-grooming.html

To purchase a copy of the report please visit: http://www.euromonitor.com/personal-appearances-global-consumer-survey-results-on-apparel-beauty-and-grooming/report

About Euromonitor International

Euromonitor International is the world's leading provider for global business intelligence and strategic market analysis. We have over 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.

We deliver market research solutions to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on consumer goods and services industries worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.

Euromonitor International is headquartered in London, with regional offices in Chicago, Singapore, Shanghai, Sao Paulo, Vilnius, Santiago, Dubai, Cape Town, Tokyo, Sydney and Bangalore, and has a network of over 800 analysts worldwide.

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