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Research and Markets: The Future of IT in the Retail Industry in United States and Europe 2014-2017

Research and Markets ( has announced the addition of the "The Future of IT in the Retail Industry - United States and Europe" report to their offering.

The overall research objective is to measure the current use and future decision making behavior toward information technology (IT) within the retail sector. Overall, almost all of the IT sector is expecting growth over the next 3 years, which makes it a good time for IT companies to invest in marketing and sales. However, it is important to keep in mind that IT budgets are far lower in the retail industry than in other major verticals. As such, retailers have clear spending priorities: not surprisingly, they want to invest in IT in order to attract and retain customers. The retail industry is further along the learning curve with regard to mobile technologies, but lacks an understanding of the benefits of unified communications.

Key Topics Covered:

1. Research Objectives and Methodology

2. Executive Summary

3. Attitudes toward General Business Applications Opportunities in Retail Industry

4. Influential Factors on IT Investments in Retail Industry

5. Current and Future Use of IT Technologies in Retail Industry

6. Impact of Influential Factors on IT Technologies in Retail Industry

7. Opportunities with Vendor Relationships in Retail Industry

8. IT Technologies and Cloud Computing in Retail Industry

9. Social Media Strategies in Retail Industry

10. Deployment of Mobile Apps in Retail Industry

11. Network Security in Retail Industry

12. Mobile Devices in Retail Industry

13. Available IT Budgets for IT Technologies in Retail Industry

14. Impact of the Workforce on IT

15. Profile

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