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cSubs Fuels Innovation and Advantage with Ariba

In today’s hyper-connected always on economy, eCommerce isn’t just a faster, more convenient way for consumers to get the things they need to manage their personal lives. It’s fast becoming the de facto standard for businesses to secure the goods and services necessary to run their operations. Recognizing this trend, cSubs, a knowledge resource management provider, set up shop on the Ariba® Network nearly a decade ago. And today, it is leveraging the world’s largest, most global business-to-business trading platform to not only connect and transact with its customers more efficiently, but to deliver innovations that simplify and enhance the way they do business.

It all started with the most basic need that every company must meet: customer demand. “We had customers coming to us saying ‘this is the way we do business.’ So we had to put an eCommerce platform in place,” recalls Ken Redler, Chief Technology Officer at cSubs, whose business is helping companies procure, manage, and analyze their subscriptions, books, memberships, software licenses, and other knowledge resources.

As a small business, cSubs needed to find a way to meet these requirements without spending huge amounts of time and resources. And it found one in Ariba, an SAP company.

cSubs began by launching an eCommerce site on the Ariba Network in 2005 and creating a PunchOut catalog through which its customers could more effectively manage the increasingly complex flow of content entering their organizations. “We were able to quickly and easily get the infrastructure we needed in place,” Redler says.

And within two years, 25 percent of the company’s business was coming from this new channel. “The great thing about Ariba is once you’re on board, your logo appears right next to the logo of billion-dollar companies,” Redler says. “And that’s been a great growth driver for a small company like cSubs.”

In 2012, cSubs took things to the next level and launched the cSubs Clarity Service, a new licensed content and contract management solution that leverages the workflow capabilities of the network to provide customers with centralized control of electronic content tasks and analytics, including pricing, contracts, access rights, renewals, usage statistics, and terms and conditions.

“In their early days, business networks were all about connecting buyers and sellers to collaborate more efficiently,” said Dr. Chakib Bouhdary, President, Business Networks, SAP. “But they are fast becoming a platform for business innovation and competitive advantage, as companies like cSubs leverage the Ariba Network as a channel to deliver new products, reach new customers and drive revenue.”

According to Redler, the launch of the cSubs Clarity Service has enabled the company to take a complex, hard-to-manage category and make it easy for its customers. “And it gives us a tremendous leg up in competing with much larger companies, which has been a great growth driver for our business,” he adds.

It also provides cSubs visibility into order flow and payment cycles that enable the company to more efficiently manage its cash.

“When you’re dealing with a big company, you’re always worried about whether the invoice has been received or the check been sent,” Redler says. “Being on the Ariba Network closes the loop and helps answers all those questions.”

Ariba offers a wide-range of solutions designed to help selling organizations create effective eCommerce strategies that fuel business innovation and growth. Click here to learn more about these offerings and the value they can deliver to your selling organization.

About cSubs

cSubs is a woman-owned, award-winning SaaS knowledge resource management provider helping clients optimize the purchase, usage, and renewal of subscriptions, licenses, market data feeds, e-content, memberships, books, and other knowledge resources, through its cSubs and Clarity services. For more information on the company and its solutions, visit: www.csubs.com

About Ariba, an SAP Company

Ariba is the world’s business commerce network. Ariba combines industry-leading cloud-based applications with the world's largest web-based trading community to help companies discover and collaborate with a global network of partners. Using the Ariba® Network, businesses of all sizes can connect to their trading partners anywhere, at any time from any application or device to buy, sell and manage their cash more efficiently and effectively than ever before. Companies around the world use the Ariba Network to simplify inter-enterprise commerce and enhance the results that they deliver. Join them at: www.ariba.com

About SAP

As market leader in enterprise application software, SAP (NYSE:SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 258,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2014 SAP SE. All rights reserved.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

© 2014 cSubs LLC. All rights reserved.

Note to editors:

To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV.

To obtain photos, screenshots, logos, or other content concerning cSubs, call (201) 307-9900.

Follow SAP on Twitter at @sapnews.

Follow cSubs on:

Twitter: @csubsClarity

Google+: https://plus.google.com/107708621985746037505/

LinkedIn: http://www.linkedin.com/company/csubs

Facebook: https://www.facebook.com/csubs

For customers interested in learning more about SAP products:

Global Customer Center: +49 180 534-34-24

United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For customers interested in learning more about cSubs:

United States: (201) 307-9900

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