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First Data Introduces Perka™ Mobile Loyalty Solution for SMB Merchants
|By Business Wire
|July 15, 2014 09:09 AM EDT
2014 BIA/Kelsey and Manta study of 1,000 small businesses in the
United States revealed that while more than 60 percent of small to
mid-sized business (SMB) owners generate a majority of their annual
revenue from repeat customers, more than two-thirds do not have a
loyalty program in place. To fill the void and to live up to its
commitment to help its clients grow their businesses, First
Data Corporation, the global leader in payment technology and
services solutions, today announced the commercial integration of its Perka™
Mobile Loyalty Solution. Its apps are now available through
First Data distribution systems.
As today’s small business owners continually look for modern and
measurable ways to boost their bottom lines and create personal
connections with their customers, a robust loyalty program can help. The
statistics are staggering: In fact, a small five percent increase in
customer retention, for example, can lead to a 25 to 100 percent
increase in profit for a company, according to the study. With First
Data’s Perka solution, any SMB can turn occasional customers into
loyal fans by combining rewards and incentives with repeat purchases.
Extending far beyond traditional couponing, newspaper and yellow page
ads, or old-fashioned paper loyalty cards, Perka, the most recent
offering from First
Data Small Business Solutions, is a cloud-based customer loyalty
solution that connects businesses to their customers using
location-based apps and mobile phones. Acquired by First Data last
October, Perka, now a wholly-owned subsidiary, was named
one of 2013’s most innovative companies by Fast Company. It helps
SMB owners maintain profitable and long-term relationships with their
customers by providing a sustainable and highly personalized incentive
Here’s how it works: Merchants sign
up, activate their welcome kit and then work with a Perka
customer service representative to design a customized loyalty program.
Customers participate by downloading the Perka app on any smart
phone, where they instantly see a list of participating merchants nearby
and what loyalty promotions they are offering. When entering the store,
customers launch the app and check in, which signals their presence to
the merchant, who then greets them by name and validates their
purchases. Making a personal connection with customers is a key factor
in building loyalty, which often results in repeat visits.
Take, for example, a visit to the neighborhood coffee shop. After
entering the shop and checking in via the Perka app, a customer
will see the merchant’s available loyalty promotions. Said coffee shop
may offer a free latte after the first 10 purchases, or perhaps even a
free pastry to introduce the customer to its baked goods.
“Until recently, effective loyalty programs have been largely out of
reach for small merchants,” said Rick Ducey, managing director,
BIA/Kelsey. “The programs were too cumbersome for SMBs to manage, and
SMBs often lacked the technology to implement them. This has changed
with the development of new SMB–friendly loyalty programs such as Perka,
which enable small merchants to compete against programs provided by
much larger competitors, and clearly connect the dots between loyalty
and the bottom line.”
Perka Solution Now Available on Clover Station
One of the newest specialty apps introduced to the platform, Perka
is now available for the Clover™
Station, First Data’s elegant touchscreen point-of-sale
solution. The Clover solution helps merchants track inventory, manage
employees, build lasting customer relationships, and accept payments
with ease — all on one dynamic system. Merchants may customize and grow
their system’s capabilities with the ever-expanding Clover App Market,
available only through the Clover Station.
“An integrated solution like Perka for the Clover Station is yet
another proof point of First Data’s transformation from a transaction
processor to a trusted business advisor and technology solutions
provider,” said Guy Chiarello, First Data president. “Loyalty programs
are an effective method to increase sales and build a stronger base of
regular customers. With Perka, we are adding valuable
functionality to First Data’s SMB offerings, taking advantage of our
unique position and scale to deliver a powerful solution to small and
Based in New York City and Portland, Ore., Perka operates loyalty
programs for businesses ranging from neighborhood coffee shops to
ultra-modern retailers and supports merchants across the U.S., Canada
and the United Kingdom.
For more information about the Perka™ Mobile
Loyalty Solution, merchants should call 1-866-965-8330 or visit firstdata.com/perka.
media kit is also available.
Around the world, every second of every day, First
Data makes payment transactions secure, fast and easy for merchants,
financial institutions and their customers. First Data leverages its
vast product portfolio and expertise to drive client revenue and
profitability. Whether the choice of payment is by debit or credit card,
gift card, check or mobile phone, online or at the checkout counter,
First Data takes every opportunity to go beyond the transaction. More
information about the company is available on FirstData.com
as well as on Twitter,
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