News Feed Item
First Data Introduces Perka™ Mobile Loyalty Solution for SMB Merchants
|By Business Wire
|July 15, 2014 09:09 AM EDT
2014 BIA/Kelsey and Manta study of 1,000 small businesses in the
United States revealed that while more than 60 percent of small to
mid-sized business (SMB) owners generate a majority of their annual
revenue from repeat customers, more than two-thirds do not have a
loyalty program in place. To fill the void and to live up to its
commitment to help its clients grow their businesses, First
Data Corporation, the global leader in payment technology and
services solutions, today announced the commercial integration of its Perka™
Mobile Loyalty Solution. Its apps are now available through
First Data distribution systems.
As today’s small business owners continually look for modern and
measurable ways to boost their bottom lines and create personal
connections with their customers, a robust loyalty program can help. The
statistics are staggering: In fact, a small five percent increase in
customer retention, for example, can lead to a 25 to 100 percent
increase in profit for a company, according to the study. With First
Data’s Perka solution, any SMB can turn occasional customers into
loyal fans by combining rewards and incentives with repeat purchases.
Extending far beyond traditional couponing, newspaper and yellow page
ads, or old-fashioned paper loyalty cards, Perka, the most recent
offering from First
Data Small Business Solutions, is a cloud-based customer loyalty
solution that connects businesses to their customers using
location-based apps and mobile phones. Acquired by First Data last
October, Perka, now a wholly-owned subsidiary, was named
one of 2013’s most innovative companies by Fast Company. It helps
SMB owners maintain profitable and long-term relationships with their
customers by providing a sustainable and highly personalized incentive
Here’s how it works: Merchants sign
up, activate their welcome kit and then work with a Perka
customer service representative to design a customized loyalty program.
Customers participate by downloading the Perka app on any smart
phone, where they instantly see a list of participating merchants nearby
and what loyalty promotions they are offering. When entering the store,
customers launch the app and check in, which signals their presence to
the merchant, who then greets them by name and validates their
purchases. Making a personal connection with customers is a key factor
in building loyalty, which often results in repeat visits.
Take, for example, a visit to the neighborhood coffee shop. After
entering the shop and checking in via the Perka app, a customer
will see the merchant’s available loyalty promotions. Said coffee shop
may offer a free latte after the first 10 purchases, or perhaps even a
free pastry to introduce the customer to its baked goods.
“Until recently, effective loyalty programs have been largely out of
reach for small merchants,” said Rick Ducey, managing director,
BIA/Kelsey. “The programs were too cumbersome for SMBs to manage, and
SMBs often lacked the technology to implement them. This has changed
with the development of new SMB–friendly loyalty programs such as Perka,
which enable small merchants to compete against programs provided by
much larger competitors, and clearly connect the dots between loyalty
and the bottom line.”
Perka Solution Now Available on Clover Station
One of the newest specialty apps introduced to the platform, Perka
is now available for the Clover™
Station, First Data’s elegant touchscreen point-of-sale
solution. The Clover solution helps merchants track inventory, manage
employees, build lasting customer relationships, and accept payments
with ease — all on one dynamic system. Merchants may customize and grow
their system’s capabilities with the ever-expanding Clover App Market,
available only through the Clover Station.
“An integrated solution like Perka for the Clover Station is yet
another proof point of First Data’s transformation from a transaction
processor to a trusted business advisor and technology solutions
provider,” said Guy Chiarello, First Data president. “Loyalty programs
are an effective method to increase sales and build a stronger base of
regular customers. With Perka, we are adding valuable
functionality to First Data’s SMB offerings, taking advantage of our
unique position and scale to deliver a powerful solution to small and
Based in New York City and Portland, Ore., Perka operates loyalty
programs for businesses ranging from neighborhood coffee shops to
ultra-modern retailers and supports merchants across the U.S., Canada
and the United Kingdom.
For more information about the Perka™ Mobile
Loyalty Solution, merchants should call 1-866-965-8330 or visit firstdata.com/perka.
media kit is also available.
Around the world, every second of every day, First
Data makes payment transactions secure, fast and easy for merchants,
financial institutions and their customers. First Data leverages its
vast product portfolio and expertise to drive client revenue and
profitability. Whether the choice of payment is by debit or credit card,
gift card, check or mobile phone, online or at the checkout counter,
First Data takes every opportunity to go beyond the transaction. More
information about the company is available on FirstData.com
as well as on Twitter,
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Aug. 27, 2016 08:45 AM EDT Reads: 713
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Aug. 27, 2016 08:00 AM EDT Reads: 593
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better.
The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 27, 2016 07:45 AM EDT Reads: 647
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing.
In his session at 19th Cloud Expo, Raghav...
Aug. 27, 2016 07:45 AM EDT Reads: 768
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 27, 2016 06:15 AM EDT Reads: 2,334
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 27, 2016 03:15 AM EDT Reads: 1,768
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences.
In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 27, 2016 02:30 AM EDT Reads: 2,001
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years?
This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 27, 2016 01:45 AM EDT Reads: 1,731
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions.
In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Aug. 27, 2016 01:30 AM EDT Reads: 2,092
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market.
In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 27, 2016 01:15 AM EDT Reads: 2,014
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things.
And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 27, 2016 12:45 AM EDT Reads: 2,936
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them?
In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Aug. 27, 2016 12:45 AM EDT Reads: 2,151
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Aug. 27, 2016 12:15 AM EDT Reads: 2,291
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323).
The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
Aug. 26, 2016 10:45 PM EDT Reads: 2,077
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 26, 2016 10:00 PM EDT Reads: 1,859