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Nationwide Survey Indicates IT Professionals and Other Executive Team Members Have Widely Different Views on Cloud and Other Document Workflow Technology

Canon U.S.A., Inc., a leader in digital imaging solutions, today unveiled the results of its inaugural Workflow Optimization StudyI, which uncovered trends in how document management workflows impact day-to-day operations of businesses nationwide.

Results from the online survey, conducted by Harris Poll in May among 211 professionals, unveiled significant findings about diverging opinions between IT decision-makers and non-IT executives, regarding the importance of integrating cloud, mobile and digital workflow strategies. An overwhelming majority of IT decision-makers strongly believe that these tools are very or extremely important investments for running their business more effectively, while non-IT executives are less likely to view their operational importance this strongly. Further, while 82 percent of IT decision-makers surveyed are very or extremely confident their organizations’ ability to integrate paper and digital document workflows, just 56 percent of non-IT executives said the same.

The following technologies elicited a diverging response from IT and non-IT professionals, when asked whether investing in them is very or extremely important to running their businesses more effectively:

  • Cloud-based document technology: 79 percent of IT decision-makers vs. 47 percent of executives
  • Integrating paper-based and digital information into company databases: 77 percent of IT decision-makers vs. 55 percent of executives
  • Printing information from the cloud: 75 percent of IT decision-makers vs. 45 percent of executives
  • Managed print services: 71 percent of IT decision-makers vs. 46 percent of executives

“Most companies today continue to grapple with how they can effectively merge the continued strong demand for printed documents with the increasing volume of information being exchanged digitally by a modern mobile workforce,” said Dennis Amorosano, vice president and general manager, Business Imaging Solutions Group Marketing Division, Canon U.S.A. “This nationwide study found that IT decision-makers and other executives do not always see eye-to-eye on the importance of investing in cloud, document workflow and mobile technologies. In many cases, the survey results indicated a ‘knowledge gap’ between IT and non-IT professionals’ awareness of which technologies their companies are deploying, and how they’re being used.”

The survey also garnered inconsistent responses between IT decision-makers and non-IT executives regarding their companies’ Bring Your Own Device (BYOD) and mobile printing programs. For example, 57 percent of IT-decision makers and just 23 percent of non-IT executives said their companies provide support for all devices and platforms. There was a similar disparity in the percentage of IT decision-makers and non-IT executives (12 percent and 36 percent, respectively) who said their companies only support some devices and platforms. Additionally, 67 percent of IT decision-makers said their companies offer mobile printing, compared to 47 percent of non-IT executives.

Although the study found that IT decision-makers and non-IT executives disagree on many subjects, the results indicate that there are at least two things that these groups can agree on: the ongoing role of paper within their organizations, and security concerns. A total of 82 percent of all professionals strongly or somewhat agree that they anticipate there will still be a need for paper-based workflows in their organization for at least a decade. When asked about the issues related to their current document workflows that they are very or extremely concerned about, nearly two-thirds (65 percent) of professionals cited security breaches, making it the top concern.

In addition to illuminating discrepancies between IT and non-IT professionals’ awareness of and attitudes toward workflow optimization, this study also reveals how these technologies – especially BYOD and mobile – are currently being used in the workplace, and the value they provide. For example, 70 percent of professionals whose companies support BYOD said employees use their personal devices to access and share documents through company email, 59 percent said employees access documents stored in the cloud and 54 percent said employees access company databases.

The 53 percent of professionals whose companies have mobile printing capabilities cited several benefits of the technology, many pertaining to the growing number of employees who telecommute or frequently travel for work. These benefits include:

  • Flexibility to print while employees are traveling (79 percent)
  • Ability to print wherever employees are working within their company (78 percent)
  • Ability to provide printed content to others, including team members, clients and customers (72 percent)
  • Convenience of accessing printed content created on any device, in any location (68 percent)

“Forrester's research into workforce computing trends shows that the one-size-fits-all approach is getting harder to maintain. The corporate personal computing environment is now a mix of legacy Windows, client/server, cloud-hosted and native apps, with a wide array of devices and operating systems, some of which are not well suited to an evolving, mobile workforce,” said David Johnson, principal analyst, Forrester. “IT leaders have the opportunity to offload costs and responsibility while increasing productivity by launching formal bring-your-own-device (BYOD) programs that meet employees’ increasing demands to use the technology of their choice.1 Executives must develop a framework to continuously improve and evolve their BYOD programs by examining six factors, including employee profiles, device diversity, mobile application requirements, and self-service initiatives.2

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2013† and is one of Fortune Magazine's World’s Most Admired Companies in 2014. In 2013, Canon U.S.A. has received the Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the tenth consecutive year, and for camcorders for the past three years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting and follow us on Twitter @CanonUSA.

About Nielsen & The Harris Poll

On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll. Nielsen Holdings N.V. (NYSE:NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit

†Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners

I Survey Methodology

This survey was conducted online within the United States by Harris Poll on behalf of Canon U.S.A. between May 6-19, 2014 among 211 US residents employed full-time at companies with at least 500 employees. Of these, 105 are IT decision makers employed in a director position or higher in the IT department or are an IT professional outside of an IT department, and who have at least a major influence in their company’s IT decisions; the other 106 are non-IT executives employed full-time in a Vice President position or higher, and who do not work in an IT department and are not an IT professional. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Emily Moran, [email protected].

1 “How IT Can Better Help Enterprises Get Work Done,” Computerworld, David Johnson of Forrester Research, May 8, 2014.

2 "Find The Sweet Spot For Your Bring-Your-Own-Device Program", Forrester Research, Inc., April 9, 2014.

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