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Award Winning Calculator Helps Local Agencies Predict Hotel Occupancy Tax Revenues
|By Business Wire
|July 15, 2014 09:23 AM EDT
PKF Hospitality Research, LLC (PKF-HR) today announced the release of
the “Hotel Occupancy Tax Calculator,” an Excel-based tool that gives
local agencies the ability to incorporate objectively developed
forecasts into their estimates of future hotel occupancy tax collections.
“The calculator helps agencies improve their projections and avoid
operational inefficiencies, such as unjustified budget cuts, hiring
freezes and changes in tourism promotion efforts,” said Jamie Lane,
senior economist with PKF-HR.
The award-winning calculator estimates taxed revenues for the next five
years using the PKF-HR Hotel Horizons®
econometric forecasting methods. These highly accurate forecasts come
from estimating the stable statistical relationship between measures of
the economy and hotel performance for the metropolitan area in which the
tax district is located.
“The Hotel Occupancy Tax Calculator allows users to customize their
forecasts based on the taxing juristiction historical data and also make
alternative assumptions about key inputs, such as occupancy tax rates,”
The PKF-HR effort to assist local agencies dependent on the occupancy
tax was recognized with an “Extra! Extra! Hear All About It” award at
the 2014 Americas Lodging Investment Summit (ALIS) conference.
“The calculator makes the work of Destination Marketing Organization
(DMO) and Convention and Visitor Bureau (CVB) managers easier by
automating and improving occupancy tax revenue predictions. Important
local agencies, such as stadium authorities, airport authorities and
other public/private ventures, also will benefit. Linking future
occupancy tax collections to future economic and hotel market conditions
in jurisdictions represents a major innovation,” said R. Mark Woodworth,
president of PKF-HR.
“Historically we have prepared our own lodging forecasts to project the
tax revenues that will fund our organization,” said Gregory Pierce, EVP
and CAO/CFO of the Atlanta Convention & Visitors Bureau. “The PKF-HR
Hotel Occupancy Tax Calculator provides a rigorous and objective opinion
that we weigh against our internal estimates.”
DMOs and CVBs can supplement the benefit of the Hotel Occupancy Tax
Calculator by analyzing additional editions of the Hotel Horizons®
reports that drive the tool. “In addition to the Hotel Horizons®
forecast report for Chicago, we added subscriptions to Hotel Horizons®
reports for five other lodging markets. This allows us to benchmark our
hotel performance versus some of our closest competitors,” said David E.
Czechowski, director and senior economist in the research and analysis
department of Choose Chicago.
A new report entitled “Projecting Hotel Occupancy Tax Revenues: An
Objective Approach” has been prepared by Natalie Koller, a consultant in
the Atlanta office of PKF Consulting USA, LLC. The article describes how
DMOs and other agencies benefit from more accurate forecasts of lodging
revenues. The article can be downloaded gratis from www.pkfc.com/occupancytaxcalculator.
PKF-HR will be demonstrating the Hotel Occupancy Tax Calculator at the
Destination Marketing Association International annual convention in Las
Vegas from July 21 to 23, 2014. In addition, Mr. Woodworth will be
presenting the PKF-HR lodging forecasts during a session entitled,
“Travel and Tourism Industry Forecasts.” The session is scheduled for 3
PM on Wednesday, July 23. “We encourage everyone in attendance to attend
Mark’s presentation, and stop by our booth in the exhibition hall during
the Business Exchange for a demonstration,” Lane stated.
To purchase the Hotel Occupancy Tax Calculator for one of 55 markets
in the U.S., please visit http://www.pkfc.com/store/products.aspx?CategoryID=452.
ABOUT PKF CONSULTING USA, LLC
Headquartered in San Francisco, PKF Consulting USA, LLC (www.pkfc.com)
is an advisory and real estate firm specializing in the hospitality
industry. PKF Consulting USA, LLC operates two companies: PKF Consulting
USA and PKF Hospitality Research, LLC. The firm has offices in New York,
Boston, Indianapolis, Chicago, Philadelphia, Washington DC, Atlanta,
Jacksonville, Orlando/Tampa, Dallas/Houston, Los Angeles, Bozeman, and
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