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2014 Reel Video Summit Features Experts, Gurus and Brands
|By Business Wire
|July 15, 2014 10:00 AM EDT
ReelSEO announced today that the 2014
Reel Video Summit, which will be held July 24-25 at the Hotel Nikko
in San Francisco, will feature experts, gurus, and brands. The
ReelSummit is where marketers, storytellers, and retailers gather to get
serious about online video.
Mark Robertson, founder and CEO of ReelSEO, the web’s leading resource
on video marketing and commerce says, “This is without doubt the most
important event on the calendar for marketers and brands wanting to dive
deep into the latest trends and gain insights to success. This summit is
not just about theory. We’ll be digging into case studies and reports
about real brands running real campaigns. No where else will you get to
rub shoulders with more top practitioners in our industry. Just take a
glance at this awesome speaker list and then reserve your pass today
before places run out!”
This year’s Reel
Video Summit schedule has been expanded to a two-day summit
featuring insights from the foremost influencers in video marketing,
video advertising, and video analytics/results. As a result, the
ReelSummit will feature several keynote speakers and thought leaders,
Davis, Executive Director/Founder of Content Marketing & Advanced
Video Practices at Ogilvy;
Hunt, Global Marketing Director at VICE;
Klaff, Head of Media Solutions, Brand Activation Team at
Louderback, General Manager of Discovery Digital Networks;
Ngo, Head of Digital Marketing for Mountain Dew at Pepsico;
Perelman, GM of Video & VP Agency Strategy at BuzzFeed;
Weissman, General Manager of Creator Platform at Vimeo; and
“JW” Wijering, creator of the incredibly successful JW Media
Davis, for example, will give an exclusive look at new research, which
will be released just days prior to the summit. The research will show
that the consumer buying journey is impacted by online video in
comparison to TV. It is NOT an anti-TV report, just an assessment of
what works well online.
And Wijering will showcase the latest and greatest in online video
technology innovations. With the proliferation of HTML5 Video, new
innovations allow retailers and marketers to focus beyond the video
player itself – to creating relevant, immersive and interactive viewing
There are also in-depth sessions. This includes panels like “Micro-Video
Strategies – Effective Marketing on Vine & Instagram,” which
features Brands like Oreo, Dunkin Donuts, Ford, Samsung, Target, and
Mini. This includes “Storytelling
Formulas for Retail & E-Commerce Video,” which features leaders
from Zappos.com, Crutchfield, Ogilvy, and Invodo. There’s a session
Strategies for Brands,” which features speakers from Pepsico,
Discovery, and VICE. There’s another session entitled, “Video
Ad Solutions – How to Choose Where to Place Video Ads in a Fissured
Landscape,” which features speakers from Ogilvy, Seventeen Magazine,
Mekanism, Sharethrough, and Swirl. There’s also a B2B session entitled, “Is
Your Company’s Culture Killing your Video Marketing Potential,”
which features speakers from Grainger and Cisco.
Plus, there are three optional pre-Summit training workshops on “YouTube
SEO & Audience Development for Marketers”, “Become
an Expert in YouTube TrueView Advertising”, and “Branded
Video Content Development – from Ideation to Creation.”
There’s also something new on the agenda called “Grill
the Gurus,” which features a different format. “Grill the Gurus”
enables attendees to the 2014 Reel Video Summit to learn, network, and
share information with their peers and industry professionals. You will
have a wide range of industry topics and tables to choose from and can
sit down in a low-key, small group setting and enjoy relaxed
conversation while engaging in thought-provoking discussions on any of
the relevant and valuable topics.
About the 2014 Reel Video Summit
Reel Video Summit is organized by Mark Robertson, Founder and
Publisher of ReelSEO.com,
the leading information resource dedicated to the growth and fusion of
the digital video, technology, social media, search and internet
marketing. Click on register,
rates and FAQs for more information.
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