Welcome!

News Feed Item

Skechers Cofounder Invests in the Future of Fitness With Fitwall

Fitwall, one of the World’s Top 10 Most Innovative Companies in Fitness according to Fast Company, has secured a sizable round of funding led by Jeff Greenberg, cofounder of Manhattan Beach-based Skechers USA Inc. (NYSE: SKX). The capital will be used to expand Fitwall’s growing footprint and further its development of in-studio and at-home fitness offerings. In addition to his investment, Greenberg also will join Fitwall’s corporate advisory board.

“We are thrilled to have someone like Jeff who understands what it takes to launch a billion-dollar brand involved with our company,” said Josh Weinstein, Fitwall’s chief executive officer and founding board member. “Our mission is to provide the best fitness experience in the world. This additional capital enables us to maintain our momentum, expand our platform and continue to revolutionize the way fitness is presented.”

Greenberg is a private investor based in Manhattan Beach, Calif., and the founder of G9 Development, a luxury real estate development company. He has been involved with two active lifestyle brands, Skechers and LA Gear, which have reached billion dollar valuations. After helping to found Skechers in 1992, Greenberg held a variety of roles, including senior vice president, Active Electronic Media, and chief operating officer at the company. He currently serves on the Skechers board of directors.

“In the fitness industry, we have been trained to constantly search for the next big thing,” said Greenberg. “As soon as I was introduced to Fitwall, I knew I was experiencing where the future of fitness was heading. With its mix of truly innovative technology and world-class coaching, Fitwall provides consumers real-time data and the ability to obtain actual results in the most efficient way possible. I expect grand things from Fitwall, and am excited to watch the company grow.”

Fitwall studios offer the future of fitness through 40-minute, high intensity interval training sessions on an actual Fitwall, a ladder-like device with hand and foot grips to allow for vertical movement. Members utilize Fitwall’s proprietary technology and receive constant feedback during the workout, which is guided by the Company’s customized metric, the “FIT Factor” (Fitwall Intensity Training Factor). Each workout created by Fitwall’s national coaching staff is driven by a particular theme, incorporates a customized musical score and lends itself to incredible muscle gain and effective fat loss.

To learn more about Fitwall and its studio locations, visit Fitwall.com. The future of fitness also can be found on Twitter and Instagram by following @Fitwall with #trainsmarter and by liking the Fitwall Facebook page.

About Fitwall

Fitwall is 40 minutes of fun and effective strength, cardio and flexibility training. Our innovative approach to fitness combines the latest in technology with world-class coaching to deliver the most efficient workout possible. To learn more about the future of fitness, its people and our technology, visit Fitwall.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Most organizations prioritize data security only after their data has already been compromised. Proactive prevention is important, but how can you accomplish that on a small budget? Learn how the cloud, combined with a defense and in-depth approach, creates efficiencies by transferring and assigning risk. Security requires a multi-defense approach, and an in-house team may only be able to cherry pick from the essential components. In his session at 19th Cloud Expo, Vlad Friedman, CEO/Founder o...
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.