|By Business Wire||
|July 16, 2014 12:00 AM EDT||
Evolve Media LLC., an integrated digital media company focused on vertical publishing, advertising sales and marketing services for its clients, announced today the debut of INgage, the latest video solution in its native media suite and an evolution in video viewability. INgage delivers large format video within the content well, expanding written content to reveal video only once the consumer has come into view. Whether branded entertainment native to a site’s content experience or large-format pre-roll, INgage brings video out of the right rail blind spot and delivers it into the content experience where consumers are most engaged.
INgage is a product of Evolve’s SpringBoard Video platform, providing marketers with powerful reporting and analytics - tracking starts, stops, mutes, quartile viewership and more. An INgage powered video only plays when in view. It is VAST and VPaid compliant. Additionally, INgage has robust targeting and audit capabilities, including Neilsen’s OCR demo audit tool that allows us to track on-target % and GRP.
“With viewability top of mind within our organization, we wanted to bring more accountable media products to market, therefore we developed INgage as a premium video solution that allows Evolve’s media business units, CraveOnline and TotallyHer, to bring at-scale distribution to branded entertainment, social video programs and premium pre-roll,” explained Brian Fitzgerald, Evolve’s Co-Founder and President.
“Our goal is to work with clients to distribute content within the actual content experience that is relevant and valuable, whether that content is produced through Evolve Studios or is client supplied branded content,” stated Geoff Schiller, Evolve’s CRO. “INgage allows us to deliver premium video against an accountable in-view metric, which is something our clients have been specifically asking us for.”
About Evolve Media LLC.
Evolve Media is a publisher of leading enthusiast lifestyle destinations for men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 95 million people globally each month. Our mission is simple; we create the content people are passionate about.
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