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iHookup Social to Expand Revenue Model and Introduce 'Social Commerce' Strategy via New App Release
Location Based Technology Integration to Enhance User Experience (UX) and Revenue Opportunities
|By Marketwired .
|July 16, 2014 08:15 AM EDT
CAMPBELL, CA, and TORONTO, ON -- (Marketwired) -- 07/16/14 -- iHookup Social, Inc. (OTCQB: HKUP), a mobile application positioned at the intersection of dating, social media and location based connections, is pleased to announce that it has entered into the beta phase of development for an enhanced, feature-rich update of its popular social dating app. The company anticipates this new version to be available in the App Store in August 2014, pending Apple approval. Coinciding with the development, the Company has produced a video to showcase these features and increase consumer awareness in anticipation of the app's availability in iTunes.
The new-and-improved app will be driven in part by its updated UI, zip code search, and video sharing within chat session functionality. But by far the most significant enhancement is the integration of the Poynt location based search technology through the partnership with Sprylogics International Corp., ("Sprylogics") (TSX VENTURE: SPY). The coming iteration of the app features a revolutionary design to offer local venue and hot spot recommendations that facilitate a virtual connection between users, moving the connection from the virtual world to a physical 'hookup' location.
"We are nearing the finish line on our latest version of the iHookup Social application and with the addition of the Poynt local search technology, we will soon be delivering search and discovery of "LOCAL" places, hot spots and events from within the app, encouraging our users to venture outside the virtual realm and connect based on a local venue of their mutual choosing," stated Robert Rositano, CEO, iHookup Social. "We don't believe that in the vast world of online dating that this has ever been done quite like this."
"We also believe these advancements simultaneously improve the User Experience (UX), as well as our ability to monetize a rapidly growing user base," added Rositano. "As the company continues to enhance the user experience through a series of feature releases, we can now begin to extend the company's revenue opportunities beyond subscription based memberships. Facilitating real connections and driving users to a location or venue is just the beginning of our multi-faceted social commerce strategy."
"We are excited about our Poynt local search integration with iHookup Social, bringing the best local search data to its users," says Marvin Igelman, CEO of Sprylogics. "These new local search features will help make iHookUp unique and further enhance the user experience with the ability to search, invite a friend or plan to meet for a coffee or at a restaurant nearby all without leaving the app."
A special preview of the new video is available for a short time at the link below:
From time to time, iHookup Social will provide market updates and news via its website www.ihookupsocial.com or the Company's Facebook page at www.facebook.com/ihookupnow
A current Investor Presentation can be viewed at the link below:
iHookup Social, Inc.
iHookup Social is a "proximity based" mobile social platform that facilitates real connections, between real people...in real time! It utilizes the intelligence of GPS and localized recommendations for dating, friends, groups and organizations to break through closed social cliques and expand them, not only virtually, but in real life!
The company's users will be provided with "local" options of many kinds, enabling mobile distribution of locally relevant content and special offers. The company hopes to bring together a dynamic opportunity for brands, advertisers and merchants to interact in new and innovative ways with the iHookup Social Network, while building customer loyalty, engagement and revenues. The company is pursuing its growth in its current "dating vertical" market, as well as expanding its reach in the general audience category of "Social Networking." www.ihookupsocial.com
Sprylogics International Corp.
Sprylogics International Corp. enables telecom operators, messaging and mobile application providers to introduce new revenue streams into their apps with its "Poynt-Enabled" SDK. "Poynt-Enabled" brings monetization related to the user's search intent, while increasing loyalty, engagement and usage activity levels. Sprylogics semantically aggregates and distributes useful local content by making it searchable via its patented geographical and contextual targeting technology.
Sprylogics also markets Poynt, an award winning, all-in-one mobile local search App that has garnered over 20 million downloads. Both products have a common focus on enhancing the mobile user experience, enabling users to do more "without leaving the app", while monetizing via local search results and transactions.
Visit www.sprylogics.com, or follow @sprylogics on Twitter. Download the Poynt App on your smartphone at http://m.poynt.com.
Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected by iHookup Social, Inc. the wholly owned and operating subsidiary of Titan Iron Ore, Corp. ("Titan"). The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the iHookup Social - Titan's common stock or its present or future financial condition. iHookup Social - Titan's filings may be accessed at the SEC's Edgar system at www.sec.gov. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. iHookup Social - Titan cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, iHookup Social - Titan does not undertake, and iHookup Social - Titan specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.
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