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Reed's, Inc. Announces Distribution Expansion in North Carolina With RC Cola of Asheville

LOS ANGELES, CA -- (Marketwired) -- 07/16/14 -- Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has developed a partnership with RC Cola of Asheville to expand distribution in western North Carolina. Distribution is already underway with RC, and they are distributing seven varieties of Reed's and Virgil's brands in all channels of business throughout 14 counties in North Carolina.

Neal Cohane, Senior Vice President Sales & Marketing for Reed's, Inc., stated, "Expanding Reed's and Virgil's presence in western North Carolina with such an exceptional distributor like RC Cola of Asheville will continue to extend our reach in one of the most unique regions in the country. We continue our contiguous build-out of distribution across the US so our brands can be made available to all markets and channels. Demand for our brands is increasingly contagious and this new partnership with RC of Asheville will only enhance future growth."

About RC Cola of Asheville
Founded in the early 1940's, RC Cola of Asheville is a well-established family-run distributor, headquartered in Fletcher, North Carolina. The company distributes in 14 counties throughout western North Carolina, and services restaurants, grocery stores and convenience markets. Portfolio of brands includes: RC Cola, Crush, Cheerwine, 7-up, Canada Dry, Mistic Juices, Nantuckett Nectars, Sunny Delight, Fiji water, Venom Energy, Snapple and much more.

About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural foods industry and is sold in over 15,000 natural and mainstream supermarkets nationwide. In addition, Reed's products are sold through specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and select international markets. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains.

For more information about Reed's, please visit the Company's website at: http://www.reedsinc.com or call 800-99-REEDS.
Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at https://www.facebook.com/ReedsGingerBrew

SAFE HARBOR STATEMENT
Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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