Welcome!

News Feed Item

Oracle Marketing Cloud Enhancements Simplify Marketing While Delivering Personal Customer Experiences

Create an Ideal, Interactive Customer Experience With the Industry's Most Enterprise-Ready Marketing Cloud Platform

SAN FRANCISCO, CA -- (Marketwired) -- 07/16/14 -- Oracle Marketing Cloud Interact 2014 -- Oracle (NYSE: ORCL)

News Summary
The marketing landscape is increasingly crowded with one-off technology solutions that can actually complicate the very tasks marketers need to simplify, while adding significant complexity for their IT counterparts. Modern marketing demands a unified, data-driven approach, not the data silos and integration challenges that point solutions create. Marketers need easy access to consolidated data to better engage audiences and analyze performance. Today, Oracle announced updates to Oracle Marketing Cloud designed to deliver simplified, customer-centric marketing and create ideal customers.

News Facts

  • Building on its commitment to help CMOs and global marketing teams execute marketing campaigns that have a measurable impact on revenue, Oracle today announced new features and enhancements to Oracle Marketing Cloud.
  • Key updates include look-alike modeling that helps companies accurately pinpoint ideal customer prospects, more mobile-native engagement options, and content marketing capabilities that make it easier for marketers to simplify content creation and distribution across multiple channels.
  • The enhancements further integrate Oracle's range of marketing solutions -- which include Oracle Eloqua, Oracle Responsys, Oracle BlueKai, Oracle Content Marketing and Oracle Social Marketing -- and reinforce Oracle Marketing Cloud's position as the industry's most comprehensive marketing platform.

Increase Customer Centricity with Messaging, Mobile, and Content Enhancements

  • Automated workflow for look-alike models. Marketers and publishers can use Oracle's BlueKai data management platform to easily build customized look-alike models that learn from the seed data of existing top customers to find new, high-value audiences. They also can use best-of-breed modelers to access multivariant modeling technology seamlessly within Oracle's BlueKai data management platform.
  • Push notifications deliver messages at the right time. Marketers can now send personalized push notifications to mobile devices via Oracle Responsys Marketing Platform Cloud Service -- either alone or as part of multistage, cross-channel marketing programs -- further personalizing the customer experience across any channel with which the customers want to engage.
  • Personas deliver the right content. Marketers can now build personas that reflect the attributes of their ideal customers. With a click of a button, they can activate them as segments in Oracle Eloqua Marketing Cloud Service to deliver persona-driven messaging across e-mail, display, mobile, and social channels.

Simplify Marketing with Improved Content-Creation Tools

  • Optimize cross-channel marketing management. User interface enhancements to Oracle Responsys Marketing Platform Cloud Service make it easier than ever for marketers to orchestrate experiences and create a digital dialogue across e-mail, SMS, push notifications, web, social, and display advertising.
  • Gain a single view of programs, campaigns, and content. With Oracle's marketing calendar, marketers can align content with programs and integrate activities from Oracle Content Marketing, Oracle Eloqua Marketing Cloud Service, and third-party marketing partners.
  • Streamline e-mail creation. Enhancements to both Oracle Responsys' and Oracle Eloqua's e-mail message designer help marketers quickly create and test pixel-perfect responsive e-mails. Working from standard templates, easily imported designs, or a blank canvas, marketers can deliver highly personalized messages regardless of technical skill.

Leverage Enterprise-Scale Data Management, Automation, and Marketing Processes

  • Orchestrate content marketing workflows across multiple teams and stakeholders. New granular rules in Oracle Content Marketing help marketers build precise content-development workflows. Expanding the reach of who can contribute and approve content simplifies high-volume content creation, a critical element of a modern marketing strategy.
  • Streamline management and maintenance. A new Oracle Eloqua marketing operations center allows marketing operations teams to quickly analyze system performance and throughput and easily perform maintenance tasks, simplifying the administration of an organization's large-scale, global marketing hub.
  • Automate SMS messaging. Oracle Responsys APIs have been extended to support automated, programmatic SMS messaging.

Supporting Quote

  • "Delivering marketing solutions that simplify marketing processes and enable true customer-centric marketing are key to creating ideal customers and brand advocates," said John Stetic, group vice president, Products, Oracle Marketing Cloud. "The latest updates to Oracle Marketing Cloud reinforce our commitment to delivering marketing simplicity in an easy-to-use, enterprise-ready marketing platform so marketers can focus on their ultimate objective -- attracting and developing ideal customers."

Supporting Resources

About Oracle
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE: ORCL), visit www.oracle.com.

Trademarks
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Contact Info

Jessica Elkus
Oracle
+1.415.278.5410
Email Contact

Simon Jones
Blanc & Otus
+1.415.856.5155
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Cloud adoption is often driven by a desire to increase efficiency, boost agility and save money. All too often, however, the reality involves unpredictable cost spikes and lack of oversight due to resource limitations. In his session at 20th Cloud Expo, Joe Kinsella, CTO and Founder of CloudHealth Technologies, tackled the question: “How do you build a fully optimized cloud?” He will examine: Why TCO is critical to achieving cloud success – and why attendees should be thinking holistically ab...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, will introduce two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
Any startup has to have a clear go –to-market strategy from the beginning. Similarly, any data science project has to have a go to production strategy from its first days, so it could go beyond proof-of-concept. Machine learning and artificial intelligence in production would result in hundreds of training pipelines and machine learning models that are continuously revised by teams of data scientists and seamlessly connected with web applications for tenants and users.
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single-threaded, you can effectively identify hot spots in your serverless code. In his session at @DevOpsSummit at 21st Cloud Expo, Dave Martin, Product owner at CA Technologies, will give a live demonstration and code walkthrough, showing how ...
CollabNet and VersionOne have announced the two companies have merged. The combined company will offer complete Enterprise Agile, ALM Collaboration, Version Control and DevOps solutions that power application development and delivery for businesses and government institutions. The combined company, which will maintain the CollabNet name, will be headquartered in Atlanta. CollabNet CEO Flint Brenton will serve as CEO of the combined company, and VersionOne CEO Robert Holler will serve as chief s...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
IT organizations are moving to the cloud in hopes to approve efficiency, increase agility and save money. Migrating workloads might seem like a simple task, but what many businesses don’t realize is that application migration criteria differs across organizations, making it difficult for architects to arrive at an accurate TCO number. In his session at 21st Cloud Expo, Joe Kinsella, CTO of CloudHealth Technologies, will offer a systematic approach to understanding the TCO of a cloud application...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.