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HumanaVitality Launches Cheer Squad App for Rock ‘n’ Roll Chicago Half Marathon
|By Business Wire
|July 16, 2014 10:12 AM EDT
a wellness and rewards program, today announced that it will offer
support and motivation for the more than 20,000 runners participating in
the Rock ‘n’ Roll Chicago Half Marathon with Cheer
Squad. The app and website allow families and friends to cheer on
runners from anywhere in the world by entering messages of inspiration
that will appear on a giant screen during mile 10 of the race.
HumanaVitality is a presenting sponsor of this year’s Rock ‘n’ Roll
Chicago Half Marathon taking place on July 20, 2014, which starts and
finishes in Grant Park, and features live bands performing at every mile
along the scenic downtown course.
“At HumanaVitality we’re committed to giving our members the resources
they need to succeed on their health and wellness journeys, that
includes motivation and encouragement,” said Joe Woods, CEO of
HumanaVitality. “Cheer Squad’s a fun way to enhance the experience for
runners and spectators – seeing personal messages of support from
friends and family is a great motivator for any runner.”
To send a cheer, runners’ friends and families can:
Visit the Cheer Squad app on Facebook
from their computer or mobile device.
Type in the first and last name of the runner they want to support.
Submit a personalized cheer that is 30 characters or less.
Runners can create personalized links to share with family and friends
so they can easily send cheers through the app. All cheers must be
submitted by 5 p.m. CDT on Saturday, July 19.
HumanaVitality has taken over mile 10 – one of the toughest miles in a
half marathon – to motivate runners, beginning with the Cheer Squad.
Additional activities include:
Inflatable misting station
“Mile 10 is certainly the point during a half marathon where runners
need a little inspiration and motivation to help them reach the finish
line,” said Sean Clottu, VP of Competitor Group, Inc., which operates
the event. “We’re thrilled to have HumanaVitality return as the
presenting partner for the second consecutive year providing an enhanced
experience to runners. Both brands are focused on improving health and
wellness, and rewarding participants living an active lifestyle.”
This year, the Rock ‘n’ Roll Chicago Half Marathon is celebrating its
sixth anniversary in the Windy City. Two 5K races will also be hosted
during the weekend – one on Saturday, July 19, and the other in
conjunction with the half marathon on Sunday, July 20. After crossing
the finish line, runners can join family and friends to celebrate their
accomplishment at the finish line festival.
For more information, visit RunRocknRoll.com.
To send a runner a message of support, visit the Cheer Squad at HumanaVitalityCheerSquad.com.
About the Chicago Rock ‘n’ Roll Half Marathon
presented by HumanaVitality
A Competitor Group event, the 2014 Rock ‘n’ Roll Chicago Half Marathon
presented by HumanaVitality will welcome more than 20,000 participants
to downtown Chicago the weekend of July 18-20, 2014. The running
festival includes two-days of events, featuring live bands and
entertainment along the course. A two-day Health & Fitness Expo kicks
off race weekend at McCormick Place on Friday, July 18 and Saturday,
July 19. The free expo is open to the public and will feature the latest
in running apparel and nutrition products. Sunday’s half-marathon
features a scenic course, which starts and finishes at Grant Park, while
traveling past many of the city’s famed landmarks and iconic
attractions. Event weekend concludes with a finish line celebration and
concert headlined by the Cold War Kids. For more information, or to
register online, please visit RunRocknRoll.com
or follow @RunRocknRoll
HumanaVitality, headquartered in Chicago, Ill., is a joint venture
between Humana Inc. and Discovery Holdings, Ltd. Humana partnered with
Discovery because of its 15 years of worldwide experience using
behavioral, clinical and actuarial science to motivate individuals to
make healthier choices. By integrating rewards with healthy behaviors,
HumanaVitality provides the tools and support necessary to help Humana
members live healthier lives and furthers Humana’s Dream to Help People
Achieve Lifelong Well-BeingSM.
HumanaVitality has more than 3.5 million members who are enhancing their
health and wellness through a comprehensive integrated approach to
lifestyle improvement. For more information about HumanaVitality, please
visit the company’s website at www.humanavitality.com.
You can also find us on Facebook: http://facebook.com/humanavitality,
and Google+: HumanaVitality.
Humana Inc., headquartered in Louisville, Ky., is a leading health and
well-being company focused on making it easy for people to achieve their
best health with clinical excellence through coordinated care. The
company’s strategy integrates care delivery, the member experience, and
clinical and consumer insights to encourage engagement, behavior change,
proactive clinical outreach and wellness for the millions of people
Humana serves across the country.
More information regarding Humana is available at www.humana.com.
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