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mPOS Tracker: July 2014 Report Bridges mPOS with Omnichannel
|By Business Wire
|July 16, 2014 11:15 AM EDT
PYMNTS.com has released the July 2014 issue of the mPOS Tracker, a
PYMNTS Special Report sponsored by ROAM.
In the report, PYMNTS ranks the players it tracks, scoring them based on
numbers and types of devices used, geographies where solutions are
implemented, the number of payment types accepted, and more.
This month’s report highlights a recent study of small businesses in the
UK that shows that only 2 percent of micro-merchants in the UK use mPOS
to accept payments. Even SMBs in fast food, specialty retail, and food
service sectors with fewer than 9 employees say that they have not
embraced mPOS – and 45 percent of these SMBs identify cash flow as the
biggest barrier to growth. While payment acceptance is important in
helping SMBs grow, other capabilities like CRM, inventory management,
marketing and promotional campaign plug-ins and more are also essential
to ensuring their business runs efficiently and effectively.
Omnichannel is also enabled by mPOS, and continues to be a top focus
among most retailers even though 78 percent of them believe that they
lack the capabilities to support omnichannel today. But some retailers
like UnderArmour are experimenting with mPOS to enable “checkout”
anywhere in the store just before the back-to-school.
Those who scored the highest this month were those whose platforms
enable a variety of capabilities and functionalities – they have the
greatest ability to support many retailers and fully monetize the mPOS
ecosystem. Those players are PayPal Here, Kalixa Pro, Go Pago, Flint,
Payleven, Vexilor from Givex, CreditCall, and ROAM. We also saw five new
players join the mPOS pyramid: Epic, Netswipe, Paymax, Sacombank, and
Key takeaways for July 2014 include:
1) No more one-trick mPOS Ponies. All merchants, even SMBs want
mPOS solutions to do more for them than enable card payments.
2) mPOS is a bridge to omnichannel. As retailers enable sales
associates to interact with customers anywhere in store, and over time,
will enable them to serve up personalized experiences and even recognize
loyal/preferred customers in store.
3) Focus on emerging markets. As issuers push to expand card
acceptance in emerging markets, like the Philippines and Vietnam, mPOS
players are riding their draft to enable card acceptance via the mobile
The MPOS Tracker™, produced by PYMNTs.com and sponsored by ROAM,
organizes the ecosystem into two broad categories: those merchant-facing
organizations who supply devices to merchants directly and those who
“power” those players and supply them with the mPOS hardware, software,
tools and services. Updates related to the player profiles and
capabilities are welcome and should be directed to: [email protected]
Download the full July 2014 report here.
reinventing the way in which companies in payments share relevant
information about the initiatives that shape the future of payments and
commerce and make news.
This powerful B2B platform is the #1 site for the payments and broader
commerce ecosystem by traffic and the premier source of information
about “what’s next” in payments. C-suite and VP level executives turn to
it daily for these insights, making the PYMNTS.com audience
the most valuable in the industry. It provides an interactive platform
for companies to demonstrate thought leadership, popularize products
and, most importantly, capture the mindshare of global decision-makers.
PYMNTS.com …. where the best minds and best content meet on the web to
learn “What’s Next” in Payments and Commerce.
an Ingenico company, helps merchants get to market quickly with secure,
cost effective and powerful mobile point of sale solutions, regardless
of the technology environment. ROAM’s “powered by” mCommerce
platform provides the hardware peripherals, applications, tools and
services enabling companies worldwide to realize the benefits of using
mobile to reinvent their interactions with their customers and to create
new business efficiencies. Founded in 2005, ROAM is a pioneer in the
mobile POS space, having produced and distributed the industry’s first
secure mobile card reader and today powers mobile point of sale
solutions for many of the leading companies in this market, globally.
For more information, visit www.roamdata.com.
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