|By Marketwired .||
|July 16, 2014 12:08 PM EDT||
NEW YORK, NY -- (Marketwired) -- 07/16/14 -- With all eyes on Brazil following the completion of the World Cup, AudienceScience today announced that it has expanded to Sao Paulo, making it the first enterprise advertising management system to enter the Brazilian market. The office also gives AudienceScience greater reach across the globe, providing advertisers access to audiences and ad impressions in the world's largest digital populations. Brands like Pernod Ricard are already leveraging AudienceScience's technology to access this rapidly growing market.
"Online advertising is not a U.S. or European-based discipline," said Mike Peralta, AudienceScience CEO. "It's a global marketplace, and programmatic ad buying allows advertisers to take advantage of expanding regions that will grow their businesses. We're excited to set up shop in Brazil, which saw a booming ad market during the World Cup, and will continue to grow with the Olympics."
The World Cup and the upcoming 2016 Summer Olympics have given Brazil's digital infrastructure a major boost, allowing for digital ad growth. Internet advertising accounted for $3.4 billion of Brazil's advertising market in 2013, up 11.8 percent from the previous year, according to eMarketer.
Global advertising revenues are expected to exceed half a trillion dollars in 2014, due in large part to growth in digital media and special events, including the Olympics and World Cup, according to a recent study published by Magna Global. Serving as the World Cup host has increased Brazil's advertising industry, giving advertisers a unique opportunity to reach a growing Internet audience.
AudienceScience has transformed how global advertisers measurably connect their consumers, data and media with an easy-to-use and fully transparent Enterprise Advertising Management System. AudienceScience's Gateway, the first integrated data, media and campaign management SaaS solution built for the advertiser, provides complete transparency and control, allowing brands to seamlessly manage and optimize their data, audience targeting, media, and insights in a closed-loop system. A simple solution for multi-vendor overlap and black box technologies, AudienceScience empowers large global advertisers to own their data and media operations, and thus, their business outcomes.
WIT Strategy, for AudienceScience
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